Google holds an outsized influence on what people engage with on the internet. So making your mark online means making the most of Google’s analytics tools. With this deeply discounted bundle of courses in Google Analytics, you’ll learn how.
Apple has pulled all but one third-party SDK from Shazam in its latest update.
The move wipes out analytics firms, ad networks, open-source projects, and more — including Google AdMob, Facebook Ads, Amazon Ads, and DoubleClick. Only HockeyApp, a Microsoft platform for beta testing, is still available.
Apple has reportedly snapped up U.K.-based digital marketing company DataTiger.
The company offers tools for optimizing companies’ “marketing flows for … customers in real-time across all channels.” This makes it possible to better target customers with relevant materials and advertisements.
Apple wants developers to be more transparent about the use of analytics code that lets them record how users interact with apps. Or else.
Hammering home its commitment to user privacy, Apple has contacted the makers of several apps recently highlighted as gathering screen-recording analytics data without properly disclosing it — and it wasn’t just for a friendly chat.
Apple came down hard on Facebook when it was found to be behind an iOS app that was gathering large amounts of user data. But it’s not the only app to gather information about what users are up to, and to feed this back to developers.
According to a new report, apps including those for Air Canada, Abercrombie & Fitch, Expedia, Singapore Airlines, Hotels.com, and others utilized analytics software that employed “session replay” technology to reveal how users interact with the apps.
Getting a gig that deals with data means working with Google Analytics. It’s a suite of tools that offers insights into engagement with ads, sites, apps, email, and more. So if you’re working with data, you’ll want to check out these Google Analytics lessons.
Apple’s new HomePod is one of the best-selling smart speakers ever, according to new sales data from The NPD Group.
Not only is the HomePod killing it, but Apple’s new AirPods and Beats headphones are dominating the market so well they reportedly account for 44 percent of all dollar sales for headphones in 2017.
Apple is offering musicians an analytics dashboard through Apple Music for Artists. The new tool provides insight into the listening habits of fans, highlighting the number of track plays, song purchases, and more dating back to when Apple Music launched in June 2015.
Apple’s decision to drop support for 32-bit apps in iOS 11 later this year could kill about 187,000 apps, based on a new report that shows some old apps have been slow to catch up.
Analytics firm Sensor Tower estimates about 8% of all apps on the App Store will become obsolete. That small percentage may sound insignificant, but old games might be impacted the most.
It will be many months before developers see Apple’s first iOS 9 beta, but the Cupertino company has already begun testing the update internally ahead of this fall’s release. The software has starting appearing in analytics data for a number of sites in recent months, including our own.
