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Learn to wield Google’s powerful analytics tools [Deals]

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google analytics bundle
This packed bundle of courses will teach you the tools and concepts to make the most of Google Analytics.
Photo: Cult of Mac Deals

Google holds an outsized influence on what people engage with on the internet. So making your mark online means making the most of Google’s analytics tools. With this deeply discounted bundle of courses in Google Analytics, you’ll learn how.

Apple pulls third-party SDKs from Shazam in latest update

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Apple acquisition meant that Shazam turned a profit in 2018
Apple acquisition meant that Shazam turned a profit in 2018
Photo: Apple

Apple has pulled all but one third-party SDK from Shazam in its latest update.

The move wipes out analytics firms, ad networks, open-source projects, and more — including Google AdMob, Facebook Ads, Amazon Ads, and DoubleClick. Only HockeyApp, a Microsoft platform for beta testing, is still available.

Apple’s new acquisition will help it better market to customers

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DataTiger 2
Apple pounced on this startup like a, well, a DataTiger.
Screenshot: DataTiger

Apple has reportedly snapped up U.K.-based digital marketing company DataTiger.

The company offers tools for optimizing companies’ “marketing flows for … customers in real-time across all channels.” This makes it possible to better target customers with relevant materials and advertisements.

Apple cracks down on iOS apps that record users’ screens

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Coronavirus could have a surprisingly positive impact on App Store revenue
Apple takes privacy seriously.
Photo: Ste Smith/Cult of Mac

Apple wants developers to be more transparent about the use of analytics code that lets them record how users interact with apps. Or else.

Hammering home its commitment to user privacy, Apple has contacted the makers of several apps recently highlighted as gathering screen-recording analytics data without properly disclosing it — and it wasn’t just for a friendly chat.

Some popular iOS apps recorded users’ screens for analytics

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iOS 11 iPad Pro
Report raises important privacy questions.
Photo: Ste Smith/Cult of Mac

Apple came down hard on Facebook when it was found to be behind an iOS app that was gathering large amounts of user data. But it’s not the only app to gather information about what users are up to, and to feed this back to developers.

According to a new report, apps including those for Air Canada, Abercrombie & Fitch, Expedia, Singapore Airlines, Hotels.com, and others utilized analytics software that employed “session replay” technology to reveal how users interact with the apps.

Get certified in Google Analytics in two days [Deals]

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This condensed course will give you a certification in Google Analytics in as little as 2 days.
This condensed course will give you a certification in Google Analytics in as little as 2 days.
Photo: Cult of Mac Deals

Getting a gig that deals with data means working with Google Analytics. It’s a suite of tools that offers insights into engagement with ads, sites, apps, email, and more. So if you’re working with data, you’ll want to check out these Google Analytics lessons.

iOS 11 might make 200,000 apps obsolete

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iPhone 7 in hand
Some of your favorite old games might get booted from iOS.
Photo: Ste Smith/Cult of Mac

Apple’s decision to drop support for 32-bit apps in iOS 11 later this year could kill about 187,000 apps, based on a new report that shows some old apps have been slow to catch up.

Analytics firm Sensor Tower estimates about 8% of all apps on the App Store will become obsolete. That small percentage may sound insignificant, but old games might be impacted the most.