Learn to wield Google’s powerful analytics tools [Deals]

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google analytics bundle
This packed bundle of courses will teach you the tools and concepts to make the most of Google Analytics.
Photo: Cult of Mac Deals

Google holds an outsized influence on what people engage with on the internet. So making your mark online means making the most of Google’s analytics tools. With this deeply discounted bundle of courses in Google Analytics, you’ll learn how.

Apple pulls third-party SDKs from Shazam in latest update

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Apple acquisition meant that Shazam turned a profit in 2018
Apple acquisition meant that Shazam turned a profit in 2018
Photo: Apple

Apple has pulled all but one third-party SDK from Shazam in its latest update.

The move wipes out analytics firms, ad networks, open-source projects, and more — including Google AdMob, Facebook Ads, Amazon Ads, and DoubleClick. Only HockeyApp, a Microsoft platform for beta testing, is still available.

Apple’s new acquisition will help it better market to customers

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DataTiger 2
Apple pounced on this startup like a, well, a DataTiger.
Screenshot: DataTiger

Apple has reportedly snapped up U.K.-based digital marketing company DataTiger.

The company offers tools for optimizing companies’ “marketing flows for … customers in real-time across all channels.” This makes it possible to better target customers with relevant materials and advertisements.

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ios11
Apple takes privacy seriously.
Photo: Ste Smith/Cult of Mac

Some popular iOS apps recorded users’ screens for analytics

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iOS 11 iPad Pro
Report raises important privacy questions.
Photo: Ste Smith/Cult of Mac

Apple came down hard on Facebook when it was found to be behind an iOS app that was gathering large amounts of user data. But it’s not the only app to gather information about what users are up to, and to feed this back to developers.

According to a new report, apps including those for Air Canada, Abercrombie & Fitch, Expedia, Singapore Airlines, Hotels.com, and others utilized analytics software that employed “session replay” technology to reveal how users interact with the apps.

Get certified in Google Analytics in two days [Deals]

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This condensed course will give you a certification in Google Analytics in as little as 2 days.
This condensed course will give you a certification in Google Analytics in as little as 2 days.
Photo: Cult of Mac Deals

Getting a gig that deals with data means working with Google Analytics. It’s a suite of tools that offers insights into engagement with ads, sites, apps, email, and more. So if you’re working with data, you’ll want to check out these Google Analytics lessons.

HomePod first-day sales topped all smart speakers (except Echo Dot)

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Siri display
HomePod calls are coming.
Photo: Ste Smith/Cult of Mac

Apple’s new HomePod is one of the best-selling smart speakers ever, according to new sales data from The NPD Group.

Not only is the HomePod killing it, but Apple’s new AirPods and Beats headphones are dominating the market so well they reportedly account for 44 percent of all dollar sales for headphones in 2017.

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iPhone 7 in hand
Some of your favorite old games might get booted from iOS.
Photo: Ste Smith/Cult of Mac

Apple begins testing iOS 9 ahead of a launch this fall

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A new iOS 8 update is here.
iOS 9 is now in the oven. Photo: Jim Merithew/Cult of Mac
Photo: Photo: Jim Merithew/Cult of Mac

It will be many months before developers see Apple’s first iOS 9 beta, but the Cupertino company has already begun testing the update internally ahead of this fall’s release. The software has starting appearing in analytics data for a number of sites in recent months, including our own.