Devs Can Graft Real-Time Analytics Onto Their Apps With TestFlight Live


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Running Cult of Mac, one of the most addictive aspects of managing the site on a daily basis is watching our real-time analysis metrics spit out numbers at us. It’s a fun, gamey way to measure how we’re doing over the course of the day — the site owner’s equivalent of watching XP bubble out of his level 13 warrior’s head as he wades into a crowd of orcs in World of Warcraft.

If I were an app developer, it seems like it would be pretty great to have the equivalent of real-time analytics for my app: a way to see at any given moment how many people were playing with my app, and what they were doing with it. And now TestFlibght, the popular beta distro service for iPhone and iPad apps, is here with a new service that does just that.

TestFlight Live allows devs who implement the service’s SDK into their apps to see real-time analytics and engagement metrics on who is using their apps at any one time.

But that’s not all. TestFlight Live can also measure what kind of devices are using your apps, report on your revenue, give you an overview of stability and much, much more.

TestFlight says:

TestFlight LIVE has arrived. Use Testflight for more than just Beta testing. Just one SDK for Beta and Live.

One simple line of code empowers developers to take control of their beta testing and their app business. Our goal is to help you build better apps.

Both services are free and we plan to add optional premium features in the future. The features offered today will remain free.

Not sure what those premium features will be down the line, but right now, this is a pretty nifty package for free developers. If you’ve got an app and what to have a better idea of what