August 12, 1981: The launch of the IBM Personal Computer ignites a long-running Apple-versus-PC rivalry.
Secure in the Apple II’s technical superiority over the new PC, Apple welcomes International Business Machines to the personal computing party in the pages of The Wall Street Journal. Things won’t stay positive for long.
The social media platform has been milking every inch of screen space for ads over the last five years. Now the company says it plans to slowly roll out ads into the Explore page, starting with an advertisement for IGTV that should start showing up today.
Apple revealed this morning that it has new plan to stop online ads from tracking internet users across the web.
With some new technology that will soon be implemented in Safari, Apple thinks it has found a way to give both advertisers and privacy advocates what they one. It’s called Privacy Preserving Ad Click Attribution and even though the name is lame, it could be a game changer.
Ramadan is a month of spiritual reflection for Muslims. Apple sought to honor the holiday with a 15-second “Shot on iPhone XS” spot featuring gorgeous video footage from two photographers from the Middle East.
Finding Balance is a series of sweeping landscapes around the United Arab Emirates. In each beautifully composed scene, people are reflected in water in the foreground to symbolize the self-reflection of the season.
Apple’s latest iPhone XR ads focus on the superior battery life and privacy features of its more affordable (kind of!) iPhone.
Titled “Up Late” and “Inside Joke,” the two ads are just half a minute each. However, they do a good job of making their reasonably dry point in an entertaining, and human manner. Check them out below:
April 16, 2009: Apple hits back at Microsoft following an advertisement that criticizes Cupertino for failing to sell decent laptops for less than $1,000.
“A PC is no bargain when it doesn’t do what you want,” Mac PR director Bill Evans tells Bloomberg. “The one thing that both Apple and Microsoft can agree on is that everyone thinks the Mac is cool. With its great designs and advanced software, nothing matches it at any price.”