Google Chrome ad blocker could prove good for everyone (even publishers)

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Chrome
Here's why it's a win for everyone.
Photo: Killian Bell/Cult of Mac

Google will roll out an awesome Chrome ad blocker Thursday that takes aim at some of the most invasive forms of online advertising.

The new Chrome ad-blocking feature won’t annihilate ads entirely. But users won’t need to worry about full-page ads, ads with auto-playing sound and video, or flashing ads anymore.

Apple ad-blocking features sabotage online advertising firms

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Safari iOS 11
Advertisers aren't keen on the improved Safari in iOS 11.
Photo: Ste Smith/Cult of Mac

Apple’s new ad-blocking feature for Safari is sabotaging online advertising firms. Some are losing hundreds of millions of dollars a year as a result of Intelligent Tracking Protection (ITP), introduced with iOS 11, which helps users avoid being tracked online.

Best (and most memorable) Apple ads of 2017

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Best Apple ads of 2017
From AirPods to iPhone X, Apple sold us the goods in 2017.
Photo: Apple

Cult of Mac's 2017 Year in Review Apple’s pretty darn good when it comes to advertising, and 2017 was no exception. Whether it was Portrait mode, AirPods or the iPhone X, creatives working on Apple ads found new and exciting ways to sell us on Cupertino’s latest innovations.

Check out our picks for the year’s best Apple ads below.

Star Wars characters storm Apple Stores via AR

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Star Wars
Head to your local Apple Store to find AR Star Wars characters.

Popular Star Wars characters will pop up in Apple stores and other retail outlets around the world next week in a promotional event powered by augmented reality. Apple and Disney teamed up for the Star Wars promo, which coincides with the release of new toys for the upcoming movie Star Wars: The Last Jedi.

Today in Apple history: Apple fan Jerry Seinfeld joins the dark side

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Microsoft ad
"What's the deal with bad advertising?"
Photo: Microsoft

August 21 TIAH August 21, 2008: Microsoft recruits comedian Jerry Seinfeld to appear in a series of ads. It’s a naked attempt to shake Microsoft’s reputation as a “stodgy oldster” (as opposed to Apple’s trendsetting hipster image).

Microsoft pays Seinfeld a reported $10 million for the ads. However, thanks to the Mac’s appearance in virtually every episode of Seinfeld, the comedian remains the world’s most famous Apple fanboy.

Today in Apple history: Apple’s war with IBM commences

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IBM PC 5150: The IBM Personal Computer
This unassuming IBM Personal Computer started the Apple versus PC feud.
Photo: Boffy B/Wikipedia CC

August 12 Today in Apple history August 12, 1981: The launch of the IBM Personal Computer ignites the long-running Apple-versus-PC rivalry.

Secure in the Apple II’s technical superiority over the new PC, Apple welcomes IBM to the personal computing party in the pages of The Wall Street Journal. Things won’t stay positive for long.

Apple News may let publishers charge readers

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Apple News
Apple News ads could be changing.
Photo: Ste Smith/Cult of Mac

Apple may be planning to loosen its tight control of the way ads are run on the Apple News app. And that could mean big bucks for publishers.

A money fix for the app is supposedly in the works, according to a new report that claims publishers potentially could soon make the same amount of money off ads in Apple News as they do from their own websites.

McDonald’s rips Jony Ive in tasty new ad for ‘the STRAW’

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Screen Shot 2017-02-16 at 15.40.32
This looks weirdly familiar...
Photo: McDonald's

Apple can barely manage a few days without someone else parodying or ripping off one of its iconic ads. The latest? McDonald’s, which just debuted a commercial for a product called “the STRAW” to market its forthcoming St. Patrick’s Day-themed Chocolate Shamrock Shake.

From the white backdrop to the earnest-sounding “person with a British accent,” there’s no doubt who the fast food chain is having some fun at the expense of.

Those fuzzy feelings you have about Apple are by design

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Apple nail art
Trading up iPhones was such a big deal to Lauren WIlkin, she artistically marked her nails for the occasion.
Photo: Lauren Wilkin

Apple co-founder Steve Jobs’ uncompromising demands and brutal assessments of products in development paint a picture of a CEO who cared little about his colleagues’ feelings.

That’s because he was obsessed with yours.

A report published this week points to this and shows what is arguably the most brilliant and enduring part of his legacy.