Today in Apple history: Apple’s war with IBM commences

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IBM PC 5150: The IBM Personal Computer
This unassuming IBM Personal Computer started the Apple-versus-PC feud.
Photo: Boffy B/Wikipedia CC

August 12: Today in Apple history: Apple's war with IBM commences with IBM Personal Computer launch August 12, 1981: The launch of the IBM Personal Computer ignites a long-running Apple-versus-PC rivalry.

Secure in the Apple II’s technical superiority over the new PC, Apple welcomes International Business Machines to the personal computing party in the pages of The Wall Street Journal. Things won’t stay positive for long.

Facebook worries about what iOS 14’s user-tracking alerts will mean for digital ads

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Facebook owns 4 of the top 10 apps of the past decade
iOS 14 could be bad news for companies that rely on digital ads.
Photo: Ste Smith/Cult of Mac

Facebook is concerned that one of the big new features in iOS 14 will hurt the social networking giant’s ad-targeting business model.

As reported by CNBC, Facebook CFO David Wehner said Thursday that Apple’s new feature for the upcoming operating system, which allows users to see how activity is being tracked across apps and websites, will make things tough on Facebook ads.

How to use ‘dot’ glitch to skip paywalls and watch YouTube without ads

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This quick trick lets you dodge YouTube ads.
This quick trick lets you dodge YouTube ads.
Photo: Szabo Viktor/Unsplash CC

Adding a single character to a URL can let you bypass some websites’ metered paywalls and watch YouTube videos without having to endure those annoying ads.

The simple hack — typing a “dot” immediately after the “.com” in a site’s URL — doesn’t work on every single website out there. But it does give you an advertisement-free pass to many of them.

Huawei’s latest deceptive ads try the same old camera stunt

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Weibo post busting Huawei for misleading ad
Huawei needs to have more confidence in its smartphone cameras.
Screenshot: Huapeng Zhao/Weibo

The cameras in Huawei smartphones are class-leading. Yet, the company was caught again using a photo shot with a DSLR in an ad to promote pictures produced with their handsets.

Best, of all, the gaffe was discovered by the winner of an iPhone photography contest.

Today in Apple history: Cupertino disputes so-called ‘Apple tax’

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Microsoft Windows
Microsoft ads take issue with Apple's premium prices.
Photo: Microsoft

April 16 Today in Apple history April 16, 2009: Apple hits back at Microsoft following an advertisement that criticizes Cupertino for failing to sell decent laptops for less than $1,000.

“A PC is no bargain when it doesn’t do what you want,” Mac PR director Bill Evans tells Bloomberg. “The one thing that both Apple and Microsoft can agree on is that everyone thinks the Mac is cool. With its great designs and advanced software, nothing matches it at any price.”

Apple Arcade characters invade Apple’s homepage for fun promotion

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Apple Arcade characters invade Apple's homepage for fun promotion
Cheeky new Apple promo is a lot of fun.
Photo: Apple

Apple Arcade got a publicity boost over the weekend when Apple transformed the prime real estate of its U.S. website into a fun ad for the gaming service. The promo playfully incorporates animated Apple Arcade characters — including Sega’s Sonic the Hedgehog — into the usual publicity shots for devices like the iPhone 11.

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Dashlane Super Bowl ad 2020: Without a proper password manager, things look mighty grim.
Without a proper password manager, things look mighty grim.
Image: Dashlane

Why Apple is right to keep ads off Apple TV+ [Opinion]

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Why Apple is right not to have ads on Apple TV+ [Opinion]
Apple's not planning to make Apple TV+ into a billboard for other companies.
Photo: Paweł Czerwiński/Unsplash

According to Tim Cook, users won’t see any ads on Apple TV+ anytime soon. Or ever.

“For the TV+ business, we feel strongly that what that customer wants is an ad-free product,” Cook said during Tuesday’s record-breaking Apple earnings call. Considering how much money Apple could rake in from advertising, that’s leaving a lot of cash on the table. But it’s also completely the right thing to do.

Apple is hugely successful blocking advertisers from tracking you

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Apple: Keep Out, privacy
Apple’s Intelligent Tracking Prevention protects your privacy by keeping advertisers for following you around the web.
Photo: Apple

Apple skillfully protects user privacy by preventing advertisers from tracking everyone. Companies buying ads are less interested in anyone using Apple’s Safari browser because advertising agencies can’t use cookies to build profiles on those users.

Apple ad revenue could hit $11 billion a year by 2025

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AppleTV+
How are Apple Originals looking on your TV?
Photo: Roku

The money Apple earns from advertising could rise to a whopping $11 billion a year by 2025, one analyst says.

Cupertino currently rakes in around $2 billion a year from ad revenue. The recent launch of Apple TV+ provides an opportunity for that to skyrocket over the next six years.

But will Apple really take advantage of it?