Star Wars characters storm Apple Stores via AR

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Star Wars
Head to your local Apple Store to find AR Star Wars characters.

Popular Star Wars characters will pop up in Apple stores and other retail outlets around the world next week in a promotional event powered by augmented reality. Apple and Disney teamed up for the Star Wars promo, which coincides with the release of new toys for the upcoming movie Star Wars: The Last Jedi.

Today in Apple history: Apple fan Jerry Seinfeld joins the dark side

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Microsoft ad
"What's the deal with bad advertising?"
Photo: Microsoft

August 21 TIAH August 21, 2008: Microsoft recruits comedian Jerry Seinfeld to appear in a series of ads. It’s a naked attempt to shake Microsoft’s reputation as a “stodgy oldster” (as opposed to Apple’s trendsetting hipster image).

Microsoft pays Seinfeld a reported $10 million for the ads. However, thanks to the Mac’s appearance in virtually every episode of Seinfeld, the comedian remains the world’s most famous Apple fanboy.

Today in Apple history: Apple’s war with IBM commences

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IBM PC 5150: The IBM Personal Computer
This unassuming IBM Personal Computer started the Apple versus PC feud.
Photo: Boffy B/Wikipedia CC

August 12 Today in Apple history August 12, 1981: The launch of the IBM Personal Computer ignites the long-running Apple-versus-PC rivalry.

Secure in the Apple II’s technical superiority over the new PC, Apple welcomes IBM to the personal computing party in the pages of The Wall Street Journal. Things won’t stay positive for long.

Apple News may let publishers charge readers

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Apple News
It will support podcasts and Bixby Voice.
Photo: Ste Smith/Cult of Mac

Apple may be planning to loosen its tight control of the way ads are run on the Apple News app. And that could mean big bucks for publishers.

A money fix for the app is supposedly in the works, according to a new report that claims publishers potentially could soon make the same amount of money off ads in Apple News as they do from their own websites.

McDonald’s rips Jony Ive in tasty new ad for ‘the STRAW’

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Screen Shot 2017-02-16 at 15.40.32
This looks weirdly familiar...
Photo: McDonald's

Apple can barely manage a few days without someone else parodying or ripping off one of its iconic ads. The latest? McDonald’s, which just debuted a commercial for a product called “the STRAW” to market its forthcoming St. Patrick’s Day-themed Chocolate Shamrock Shake.

From the white backdrop to the earnest-sounding “person with a British accent,” there’s no doubt who the fast food chain is having some fun at the expense of.

Those fuzzy feelings you have about Apple are by design

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Apple nail art
Trading up iPhones was such a big deal to Lauren WIlkin, she artistically marked her nails for the occasion.
Photo: Lauren Wilkin

Apple co-founder Steve Jobs’ uncompromising demands and brutal assessments of products in development paint a picture of a CEO who cared little about his colleagues’ feelings.

That’s because he was obsessed with yours.

A report published this week points to this and shows what is arguably the most brilliant and enduring part of his legacy.

Cupertino taps NBCUniversal to sell Apple News ads

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Apple News
It will support podcasts and Bixby Voice.
Photo: Ste Smith/Cult of Mac

Apple’s News app is getting some much-needed help at selling ads.

Instead of continuing to sell advertising on its own, Apple has reportedly inked an exclusive deal with NBCUniversal that will allow the company to sell ads for the News app.

Today in Apple history: ‘Here’s to the crazy ones…’

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"Think Different" launched on this day in 1997.
Photo: Apple

Sept28September 28, 1997: Apple debuts its iconic “Think Different” television commercial, complete with accompanying print ads.

The most famous tagline in Apple history, the line doesn’t just articulate how Apple is different from other computer companies — but also how Apple under the leadership of Steve Jobs will differ from the floundering, money-losing Apple of the earlier 1990s.