Today in Apple history: Apple’s war with IBM commences

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IBM PC 5150: The IBM Personal Computer
This unassuming IBM Personal Computer started the Apple-versus-PC feud.
Photo: Boffy B/Wikipedia CC

August 12: Today in Apple history: Apple's war with IBM commences with IBM Personal Computer launch August 12, 1981: The launch of the IBM Personal Computer ignites a long-running Apple-versus-PC rivalry.

Secure in the Apple II’s technical superiority over the new PC, Apple welcomes International Business Machines to the personal computing party in the pages of The Wall Street Journal. Things won’t stay positive for long.

Apple reveals new way to stop ads from tracking you

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Apple
Safari is about to get a big privacy boost.
Photo: Apple

Apple revealed this morning that it has new plan to stop online ads from tracking internet users across the web.

With some new technology that will soon be implemented in Safari, Apple thinks it has found a way to give both advertisers and privacy advocates what they one. It’s called Privacy Preserving Ad Click Attribution and even though the name is lame, it could be a game changer.

Apple celebrates Ramadan and 4K video on the iPhone XS

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Apple Ramadan
The meaning of Ramadan captured in 4K on the iPhone XS.
Screenshot: Apple/YouTube

Ramadan is a month of spiritual reflection for Muslims. Apple sought to honor the holiday with a 15-second “Shot on iPhone XS” spot featuring gorgeous video footage from two photographers from the Middle East.

Finding Balance is a series of sweeping landscapes around the United Arab Emirates. In each beautifully composed scene, people are reflected in water in the foreground to symbolize the self-reflection of the season.

Cannes Lions hails Apple’s creative genius for advertising

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2019 Creative Marketer of the Year
Spike Jonze created Apple's most celebrated ad of 2018.
Photo: Apple

Apple has received virtually every award there is for advertising and marketing, but one announced this week caught the company by surprise.

The Cannes Lions International Festival of Creativity announced it would award Apple Creative Marketer of the Year for 2019, a first for the company.

iPhone XR ads find smart ways of selling privacy and battery life

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iPhone XR 1
Apple's latest ads are pretty darn great.
Photo: Apple

Apple’s latest iPhone XR ads focus on the superior battery life and privacy features of its more affordable (kind of!) iPhone.

Titled “Up Late” and “Inside Joke,” the two ads are just half a minute each. However, they do a good job of making their reasonably dry point in an entertaining, and human manner. Check them out below:

Today in Apple history: Cupertino disputes so-called ‘Apple tax’

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Microsoft Windows
Microsoft ads take issue with Apple's premium prices.
Photo: Microsoft

April 16 Today in Apple history April 16, 2009: Apple hits back at Microsoft following an advertisement that criticizes Cupertino for failing to sell decent laptops for less than $1,000.

“A PC is no bargain when it doesn’t do what you want,” Mac PR director Bill Evans tells Bloomberg. “The one thing that both Apple and Microsoft can agree on is that everyone thinks the Mac is cool. With its great designs and advanced software, nothing matches it at any price.”

The iconic creative behind some of Apple’s most beloved ads retires

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Apple
Lee Clow helped shape some of Apple's most iconic ads.
Photo: Apple

Lee Clow, the founder of Apple’s creative agency TBWA\Media Arts Lab and TBWA global director of media arts, is retiring at the age of 73.

A friend of Steve Jobs for three decades, Clow played a crucial role in the creation of some of Apple’s most iconic advertising campaigns. (As well as a whole lot of other, non-Apple ads.)

Even brilliant Pixel 3 ads won’t get iPhone users to switch

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Pixel 3 ads
Google wants you to laugh as you watch its Pixel 3 ads on YouTube. It also wants you to switch phones.
Screenshot: Google/YouTube

Google and Samsung have smartphones many critics say are as good or better than the latest iPhones.

But making a device to rival Apple’s isn’t the hard part. Getting iPhone users to switch is.

Google acknowledges this in a series of video ads launched this week to convince brand loyalists to switch to its newest and well-reviewed flagship, the Pixel 3.

Apple recruits new creatives for its in-house ad efforts

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HomePod
Apple wants to keep on churning out brilliant advertising.
Photo: Apple

Apple has reportedly “poached” two teams of creatives from the U.K. advertising agency Abbott Mead Vickers BBDO to join its own in-house efforts.

The pairings of Mike Crowe and Rob Messeter, and Caio Giannella and Diego de Oliveira are both relocating from London to Cupertino to work on the iPhone brand and overall Apple brand respectively.