iPhone XR ads find smart ways of selling privacy and battery life

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iPhone XR 1
Apple's latest ads are pretty darn great.
Photo: Apple

Apple’s latest iPhone XR ads focus on the superior battery life and privacy features of its more affordable (kind of!) iPhone.

Titled “Up Late” and “Inside Joke,” the two ads are just half a minute each. However, they do a good job of making their reasonably dry point in an entertaining, and human manner. Check them out below:

Today in Apple history: Cupertino disputes so-called ‘Apple tax’

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Microsoft Windows
Microsoft ads take issue with Apple's premium prices.
Photo: Microsoft

April 16 Today in Apple history April 16, 2009: Apple hits back at Microsoft following an advertisement that criticizes Cupertino for failing to sell decent laptops for less than $1,000.

“A PC is no bargain when it doesn’t do what you want,” Mac PR director Bill Evans tells Bloomberg. “The one thing that both Apple and Microsoft can agree on is that everyone thinks the Mac is cool. With its great designs and advanced software, nothing matches it at any price.”

The iconic creative behind some of Apple’s most beloved ads retires

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Apple
Lee Clow helped shape some of Apple's most iconic ads.
Photo: Apple

Lee Clow, the founder of Apple’s creative agency TBWA\Media Arts Lab and TBWA global director of media arts, is retiring at the age of 73.

A friend of Steve Jobs for three decades, Clow played a crucial role in the creation of some of Apple’s most iconic advertising campaigns. (As well as a whole lot of other, non-Apple ads.)

Even brilliant Pixel 3 ads won’t get iPhone users to switch

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Pixel 3 ads
Google wants you to laugh as you watch its Pixel 3 ads on YouTube. It also wants you to switch phones.
Screenshot: Google/YouTube

Google and Samsung have smartphones many critics say are as good or better than the latest iPhones.

But making a device to rival Apple’s isn’t the hard part. Getting iPhone users to switch is.

Google acknowledges this in a series of video ads launched this week to convince brand loyalists to switch to its newest and well-reviewed flagship, the Pixel 3.

Apple recruits new creatives for its in-house ad efforts

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HomePod
Apple wants to keep on churning out brilliant advertising.
Photo: Apple

Apple has reportedly “poached” two teams of creatives from the U.K. advertising agency Abbott Mead Vickers BBDO to join its own in-house efforts.

The pairings of Mike Crowe and Rob Messeter, and Caio Giannella and Diego de Oliveira are both relocating from London to Cupertino to work on the iPhone brand and overall Apple brand respectively.

Spike Jonze’s stunning HomePod ad dances away with more awards

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Apple advertising
Spike Jonze created Apple's most celebrated ad of 2018.
Photo: Apple

“Welcome Home,” a television commercial for the Apple HomePod directed by Spike Jonze, welcomed another slew of advertising awards today.

Apple took home two first-place honors in the prestigious shots Awards. It won three other first-place shots for Best Director (Jonze), Editing house of the Year (Final Cut of Los Angeles) and Production Company of the Year (MJZ of Los Angeles).

Huawei embarrasses itself with jab at iPhone X notch

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Huawei notch
Oliur Rahman didn't have to say much to start the conversation on Twitter.
Photo: Oliur Rahman/Twitter

Huawei can boast about surpassing Apple in worldwide smartphone sales. It just shouldn’t try to one-up the iPhone X on design and interface points.

The Chinese tech giant got a lesson in marketing, user experience and the power of the Apple brand community last week when a presentation showing the notch on the Huawei P20 next to the one on the iPhone X backfired.

Today in Apple history: Apple’s war with IBM commences

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IBM PC 5150: The IBM Personal Computer
This unassuming IBM Personal Computer started the Apple-versus-PC feud.
Photo: Boffy B/Wikipedia CC

August 12: Today in Apple history: Apple's war with IBM commences August 12, 1981: The launch of the IBM Personal Computer ignites a long-running Apple-versus-PC rivalry.

Secure in the Apple II’s technical superiority over the new PC, Apple welcomes IBM to the personal computing party in the pages of The Wall Street Journal. Things won’t stay positive for long.

Samsung smack-talks iPhone X with more ‘Ingenious’ ads

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Ingenious
Samsung hits Apple with three more blows in commercials for the Galaxy S9.
Photo: Samsung

Samsung continues tyring to sell smartphones with advertising that gives more airtime to Apple.

Three more commercials in Samsung’s “Ingenious” campaign went public today with a belief in accentuating the negative. Each exploits a different criticism of the iPhone X – the need for a dongle, the lack of a fast charger and a camera that gets lower test scores than the Galaxy S9.

Heavy-handed promo of Scorpion stings Spotify

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Drake talks Apple Music at WWDC.
Spotify's promotion of Scorpion may be good for Drake, but it's upsetting some customers.
Photo: Apple

Spotify is taking some flack after getting carried away promoting the June 29 release of hip-hop artist Drake’s new album “Scorpion.” In an effort to commemorate the release by the streaming services most-played artist, Spotify spent the weekend highlighting the Canadian artist’s music. These highlights came through Drake-inspired playlists, banners, and the use of his image on playlists without his music.