Apple CEO Tim Cook will give a pro-privacy speech during the Computers, Privacy and Data Protection conference in Brussels this Thursday.

Cook will deliver his speech virtually from Cupertino. The talk will cover “enforcing rights in a changing world,” and will deal with boosting user confidence in online advertising, among other topics.

Facebook is concerned that one of the big new features in iOS 14 will hurt the social networking giant’s ad-targeting business model.

As reported by CNBC, Facebook CFO David Wehner said Thursday that Apple’s new feature for the upcoming operating system, which allows users to see how activity is being tracked across apps and websites, will make things tough on Facebook ads.

Adding a single character to a URL can let you bypass some websites’ metered paywalls and watch YouTube videos without having to endure those annoying ads.

The simple hack — typing a “dot” immediately after the “.com” in a site’s URL — doesn’t work on every single website out there. But it does give you an advertisement-free pass to many of them.

The cameras in Huawei smartphones are class-leading. Yet, the company was caught again using a photo shot with a DSLR in an ad to promote pictures produced with their handsets.

Best, of all, the gaffe was discovered by the winner of an iPhone photography contest.

Apple Arcade got a publicity boost over the weekend when Apple transformed the prime real estate of its U.S. website into a fun ad for the gaming service. The promo playfully incorporates animated Apple Arcade characters — including Sega’s Sonic the Hedgehog — into the usual publicity shots for devices like the iPhone 11.

This post is brought to you by Dashlane.

Dashlane’s first Super Bowl ad gets mythic to evoke the nightmare that is trying to manage your passwords without a proper tool. The unmistakable message: Without Dashlane — the official password manager of Cult of Mac — you’re basically doomed to internet purgatory.

According to Tim Cook, users won’t see any ads on Apple TV+ anytime soon. Or ever.

“For the TV+ business, we feel strongly that what that customer wants is an ad-free product,” Cook said during Tuesday’s record-breaking Apple earnings call. Considering how much money Apple could rake in from advertising, that’s leaving a lot of cash on the table. But it’s also completely the right thing to do.

Apple skillfully protects user privacy by preventing advertisers from tracking everyone. Companies buying ads are less interested in anyone using Apple’s Safari browser because advertising agencies can’t use cookies to build profiles on those users.

The money Apple earns from advertising could rise to a whopping $11 billion a year by 2025, one analyst says.

Cupertino currently rakes in around $2 billion a year from ad revenue. The recent launch of Apple TV+ provides an opportunity for that to skyrocket over the next six years.

But will Apple really take advantage of it?

In the month leading up to the launch of Apple TV+, Apple spent $19.9 million on worldwide TV ads advertising its new streaming service.

While that’s definitely a big number, however, it’s only half (or just over) the $38.6 million Apple spent on iPhone ads during the same month.