advertising - page 4

Apple Takes ‘Designed By Apple’ Campaign To Print With Two-Page Newspaper Ad

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It’s been hard to miss Apple’s new ‘Designed by Apple’ ad campaign that has taken over TV the past few days. Apple isn’t content with just a TV commercial, though, as the company has begun to publish two-page advertisements in newspapers to push the campaign forward.

Today’s edition of the Toronto Star features a two-page Apple ad of a man wearing an iPhone armband while exercising, with the monologue for the ‘Designed by Apple’ commercial printed above. We expect similar ads to pop-up across the U.S. over the next few weeks.

 

Source: MacGasm

Image: Drake Shipway

 

Apple’s iPad Mini Ad Campaign Wins Prestigious Grand Prix Advertising Award

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Apple’s clever iPad mini ads that have been featured on the back covers of Time, Wired, the New Yorker, and Surfer, were just awarded one of the most prestigious advertising award in the world today.

The Apple iPad mini campaign by TBWA Media Arts Lab won the Grand Prix in press even though the iPad mini has been viewed by many as the device that will eventually kill newspapers and magazine. To get the top prize, Apple beat out strong competition from Dove and Beijing Sports.

Marcello Serpa, chief creative officer at Almap BBDO presided over the judging and had the following explanation for why Apple won:

Apple Releases New ‘Designed by Apple in California’ Ad [Video]

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designedbyapple

Apple has really started to rally around its identity as an American company. During Tim Cook’s recent appearance in Washington he repeatedly stressed the point that Apple is proud to be an American company. Phil Schiller also made sure to note that the new Mac Pro is designed and assembled in America.

At the end of WWDC Apple revealed a new ad, ‘Designed by Apple in California’ which talks about the passion Apple puts into its products. Cook said the ad will start appearing on TV later today.

iOS And Android App Ads Can Reach A Huge, If Fragmented, Audience [Study]

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Advertising and mobile analytics company, Flurry, has released some new stats on the reach that mobile apps seem to be enjoying. The take-away here is that the number of people using mobile apps in any given day, at least the apps that Flurry tracks, seems to be growing into a sizable group of people, albeit a bit fragmented across platforms and devices.

Flurry estimates that there were 224 million active mobile users in apps tracked this past February across iOS and Android, which is a bit more than the number of active users (221 million) during the same month on laptop or desktop computers, as measured by comScore, a similar company that tracks computer user data.

Apple Forced To Change Retina MacBook Pro Slogan In Wake Of Google’s Pixel Chromebook

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When the MacBook Pro with Retina Display first came out, it could make a fair claim towards being “the highest-resolution notebook ever.”

Now that Google has unveiled the Pixel, a $1,300 Chromebook that does nothing but run a browser but boasts an even more pixel-dense 12.85-inch display than the MacBook Pro, though, Apple has had to change their slogan.

Samsung Outspends Apple By More Than Three To One In Smartphone Advertising

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It seems you can’t go anywhere these days without seeing an advert for the iPhone. They’re on billboards in the street, they’re there when you switch on the TV, and you’ll also find them in newspapers and magazines. But believe it or not, there’s one company that spends more — a lot more! — on advertising its smartphones than Apple does.

That company is Samsung. In 2012, Samsung outspent Apple by more than three to one in smartphone advertising, with a number of large campaigns on TV, in print, and on the Internet. In total, the Korean company spent $401 million advertising its phones.

T-Mobile’s Response To AT&T’s Negative Ad Campaign Is Simply Brilliant [Image]

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In the latest spat of the carriers, AT&T ran a one-page ad in newspapers last week attacking T-Mobile and claiming that the purple carrier drops two times more calls and is 50% slower.

It hasn’t taken long for T-Mobile to respond with their own one-page newspaper ads, which are simply brilliant: “If AT&T thought our network wasn’t great, why did they try to buy it?” Touché. T-Mobile’s got a couple of other ads to taunt AT&T, which you can check out here.

Source: Tmonews

Google To Take On Spotify With YouTube Music Streaming Service [Rumor]

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Google is preparing to take on companies like Spotify and Rdio with a new YouTube music streaming service, according to sources in the record industry, who have been speaking to Fortune. The service, which is expected to launch later this year, could be available for free, but there will be subscription options for those who don’t like to see advertisements.

Verizon Wants Customers To Hand Over Their Usage Data To Advertisers In Return For A Coupon

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If you’re a Verizon customer, you’ll want to be on the lookout for an email or text message from asking if you’d be willing to share your data usage (location, web browsing and mobile application usage data) in return for coupons or “rewards.” This sort of data farming for advertisers is nothing new in today’s world, but always a bit unsettling.

Apple Predicted To Become Most Powerful Media Company By 2020

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Apple's television is still some way off.
Will Apple become the top media company in 2020?

At a Techonomy conference today, two of the four panelists called out Apple as “most likely to succeed” at a session discussing how advertising could affect existing media companies.

While the session itself didn’t spend a lot of time on Apple, according to Techcrunch, the panel ended with an answer to moderator Dave Morgan’s question on predictiong the world’s most powerful media company in 2020. Digital agency AKQA’s Tom Bedecarre said that Apple would take the top spot, due to the several media delivery platforms that it owns or controls.

Another panelist and CEO of SocialFlow, Frank Speiser, agreed, adding that the time was ripe for a company like Facebook or Twitter to team up with Apple to help improve discovery, thus giving the partnering company a leg up in the media landscape.

New Lexus Ad Uses iPad To Animate Printed Page

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Take a magazine. Put an iPad behind an advert on a printed page. Behold: moving pictures.

This is one of the latest advertisements from Lexus, and in reality all the paper is doing is acting as a screen, with images projected on to it from behind. Just as huge buildings have become popular film backdrops using projection mapping technology, now simple printed pages are doing the same thing.

Coke Ad Turns Rolled-Up Magazine Into iPhone Speaker Dock

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Sick, enraged or just plain glum about the fact that your new iPhone 5 won’t work with your multiple and expensive speaker docks? Then you should probably lose that sense of entitlement.

Or you could move to Brazil (where an iPhone costs the same as a small private plane, more or less) and start buying paper magazines. Because a recent Coca Cola ad turns a copy of Capricho magazine into a passive cylindrical speaker dock.

What Does It Take For Mobile Marketing To Succeed On The iPhone and iPad?

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The iPhone and iPad present unique marketing opportunities and challenges.
The iPhone and iPad present unique marketing opportunities and challenges.

Over the past several months, we’ve seen studies on the reactions that iPad and iPhone users have to mobile marketing initiatives. Often these studies suggest that the iPad is a golden opportunity for marketing professionals. We’ve also seen the ways that companies are shooting themselves in the foot by not taking advantage of the unique capabilities of mobile devices, particularly when it comes to the iPad and other tablets.

So what does it take to develop a successful mobile marketing campaign? It takes a real understanding of the advantages and disadvantages that mobile devices offer, understanding their place in a consumer’s daily life, and recognition that mobile marketing needs to treated as part of a brand strategy.

The iPad Is Changing How We View And Respond To Ads

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iPad user responses to search ads is changing how companies spend ad dollars.
iPad user responses to search ads is changing how companies spend ad dollars.

Studies released earlier this year strongly indicated that the iPad is one of the most effective online advertising vehicles out there. iPad users are more likely to respond to ads than users of most other devices and more likely to  purchase or research a product after seeing an ad on their device.

A new study confirms this trend and raises the possibility that the iPad may be subtly reshaping the online advertising industry.

Samba Launches Ad-Funded Free Mobile Broadband In U.K.

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Samba offers free 3G mobile broad band to U.K. iPad owners willing to watch commercials.
Samba offers free 3G mobile broadband to U.K. iPad owners willing to watch commercials.

Earlier this year, we reported on the plans by NetZero and FreedomPop to offer free 4G mobile broadband in the U.S. over ClearWire’s WiMax network. Both companies planned to operate on a freemium basis where users get a limited amount of data each month and can buy more if they choose.

This week, a company in the U.K. called Samba joined the free broadband bandwagon with a model that’s ad-based and freemium in nature, making it somewhat similar to NetZero’s original business model from the good old days of dial-up service. 

Universal Does Mobile Ads Right With iPhone Campaign For New Oliver Stone Thriller

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Universal shows how to do a mobile ad campaign the right way
Universal shows how to do a mobile ad campaign the right way.

Over the past few months we’ve learned a lot about the mobile ad market from a variety of studies. We know that iOS users are more likely to respond to ads than Android users, and that there’s often a big return on ads designed specifically for the iPad and other tablets. We’ve also learned that many ad agencies haven’t yet realized the value in either of those data points.

One company that sees the value of mobile ads is Universal Pictures. Universal has created an interactive mobile campaign for its upcoming “Savages” – an Oliver Stone thriller that opens a week from Friday (July 6) – that ticks all the right boxes for mobile ad success.

An iPad-Optimized Ad Campaign Delivers An Amazing Return On Investment

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iPad-optimized ads deliver great results if companies make the effort to build them
iPad-optimized ads deliver great results if companies make the effort to build them

Mobile advertising as an industry has been slow to evolve since the introduction of the iPad. A study that we reported earlier this year found that many advertising companies fail to take advantage of the mobile ad capabilities offered the iPad even though iPad users are significantly more likely to interact with ad content.

A more recent study shows that companies hesitant to develop iPad and tablet-optimized ad content are passing up major opportunities to engage customers. It turns out that, in addition to being more likely to interact withs ads, iPad users are more likely to make purchasing decisions based on iPad or tablet-optimized ads.

Siri Ads Featuring John Malkovich Are Officially Apple’s Worst Ads In Years

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Malkovich has Siri telling jokes, but Apple's fans are far from amused.
Malkovich has Siri telling jokes, but Apple's fans are far from amused.

Apple has produced some of the most memorable adverts in history. Its “1984” commercial for the original Macintosh is still talked about today, and we can all remember the “Mac vs. PC” commercials, and the dancing silhouettes that were used to promote the iPod. However, it hasn’t quite been the same story in recent years.

Despite promoting incredibly popular products like the iPhone and the iPad, Apple’s most recent commercials have been far from unforgettable. In fact, the CEO of one ad-tracking firm has revealed that Apple is being mocked for its latest Siri commercials, which employ celebrities to sell a feature that rarely works in real life.