iPhone 7 first impressions: The smartphone you love, only better

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iPhone 7 back
iPhone 7 has landed.
Photo: Ste Smith/Cult of Mac

At first glance, the iPhone 7 looks just like the iPhone 6s … and the iPhone 6. It feels the same in your hand, too. Unless you buy the jet black model, or you’re upgrading from a 4-inch iPhone, you’re not going to get any surprises when you pull this baby out of its box.

But there are some subtle changes you’ll appreciate. This is the iPhone you already know and love — only much, much better.

iPhone 7 unboxing video reveals new Home button feature

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The first iPhone 7 unboxing we've seen!
Photo: MKBHD/YouTube

The iPhone 7’s new Taptic Home button gives users the ability to make their “iPhone experience even more personal by choosing the click that’s right for [them].”

Revealed as part of a new iPhone 7 unboxing video by YouTuber MKBHD, the feature lets users select light, medium or “firm” haptic feedback to indicate that the handset’s new Taptic Home button has been pressed.

Check out the unboxing video below.

YouTube feeds addiction for tech unboxing obsession

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Lamarr Wilson does not have a good poker face, but has the kind of face for unboxing gadgets that makes him popular with his YouTube audience.
Lamarr Wilson does not have a good poker face, but has the kind of face for unboxing gadgets that makes him popular with his YouTube audience.
Photo: Lamarr Wilson/YouTube

Cult of Mac 2.0 bugMaybe Christmas morning doesn’t come often enough. How else do you explain the full-blown obsession of millions of people who turn to YouTube to watch videos of someone opening boxes containing new products?

Tech companies, especially Apple, know that packaging and how it opens to present you that shiny new gadget is a critical first step towards a love connection. Companies are even conscious of how a sparkling YouTube personality with a child-like excitement for what’s inside the box can help drive sales.

9.7-inch iPad Pro unboxing: Big things come in small packages

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Looks like an iPad Air, but it's so much more.
Looks like an iPad Air, but it's so much more.
Photo: Ste Smith/Cult of Mac

The new, powerful iPad Pro is available at Apple Stores today and we’ve got a fantastic iPad Pro unboxing video to show you all the ins and outs of the new tablet.

Cult of Mac videographer Ste Smith talks us through the packaging, the setup and the latest-greatest device itself in this cool iPad Pro unboxing video that he made right after picking up the 9.7-inch tablet from his local Apple Store.

If you want to get your (virtual) hands on this sexy new iOS device, here’s your chance.

iPhone SE unboxing: Our first look at Apple’s new tiny dynamo

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iPhone SE box
Unboxing the iPhone SE is familiar ... yet somehow exciting and new!
Photo: Ste Smith/Cult of Mac

The iPhone SE finally arrived on my doorstep this morning, and I couldn’t wait to get Apple’s new 4-inch iPhone out of the box.

Get our first impressions of the tiny dynamo in Cult of Mac‘s iPhone SE unboxing video below.