We couldn’t wait to get our hands on a new (PRODUCT)RED iPhone 7 and rip it out of its slick package. Check out our red iPhone unboxing video below to see what’s inside and get our first impressions of Apple’s latest device.
At first glance, the iPhone 7 looks just like the iPhone 6s … and the iPhone 6. It feels the same in your hand, too. Unless you buy the jet black model, or you’re upgrading from a 4-inch iPhone, you’re not going to get any surprises when you pull this baby out of its box.
But there are some subtle changes you’ll appreciate. This is the iPhone you already know and love — only much, much better.
The iPhone 7’s new Taptic Home button gives users the ability to make their “iPhone experience even more personal by choosing the click that’s right for [them].”
Revealed as part of a new iPhone 7 unboxing video by YouTuber MKBHD, the feature lets users select light, medium or “firm” haptic feedback to indicate that the handset’s new Taptic Home button has been pressed.
Maybe Christmas morning doesn’t come often enough. How else do you explain the full-blown obsession of millions of people who turn to YouTube to watch videos of someone opening boxes containing new products?
Tech companies, especially Apple, know that packaging and how it opens to present you that shiny new gadget is a critical first step towards a love connection. Companies are even conscious of how a sparkling YouTube personality with a child-like excitement for what’s inside the box can help drive sales.
The new, powerful iPad Pro is available at Apple Stores today and we’ve got a fantastic iPad Pro unboxing video to show you all the ins and outs of the new tablet.
Cult of Mac videographer Ste Smith talks us through the packaging, the setup and the latest-greatest device itself in this cool iPad Pro unboxing video that he made right after picking up the 9.7-inch tablet from his local Apple Store.
If you want to get your (virtual) hands on this sexy new iOS device, here’s your chance.
Apple fans can’t purchase the iPhone 6s, Apple TV, or iPad Pro that were unveiled yesterday, but if you’re lucky you can pick up the cheap gold Apple Watch Sport today, now that Apple Stores have received limited supplies of new units.
Cult of Mac got an early look at the new gold finish thanks to a reader who already scooped up a 42mm gold Apple Watch Sport at the Apple Store in Gilbert, Arizona, and while the new model is way cheaper than its expensive Edition sibling, it still looks like a million bucks.