Apple shares reach new high as analyst predicts $200 price

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apple stock price
AAPL shares are on the rise.
Photo: Buster Hein/Cult of Mac

Share prices of Apple Inc. hit yet another record high during trading today, setting a new top mark of 143.80 by the time the market closed.

Apple shares were trading up nearly 3% on Tuesday thanks to an investor note from UBS analyst Steven Milunovich who predicts the stock price could shoot up past $200 in the next two to three years.

New iPhone 7 case makes ZEISS lens super-convenient

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This case by ExoLens will protect your iPhone 7 and sport a ZEISS lens.
This case by ExoLens will protect your iPhone 7 and sport a ZEISS lens.
Photo: ExoLens

Many photographers have been impressed by the picture quality from their iPhones when paired with the mobile camera lens attachments crafted by legendary optics manufacturer, ZEISS.

But some of the compromises can be daunting. The brackets, made by partner ExoLens, used for mounting meant being in the field without a protective case. With that, combined with a rather hefty chunk of glass, the handset suddenly becomes something difficult to stuff in your pocket.

Using these pro-grade lenses are now easier, at least for shooters carrying the iPhone 7, after ExoLens announced Tuesday a protective case with a quick-and-easy lens mount was available for purchase.

Our new Apple hardware reactions, this week on The CultCast

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New iPads. New iPhones.  We react to Apple's new hardware!
New iPads. New iPhones. We react to Apple's new hardware!
Photo: @YSR50

This week on The CultCast: Apple’s new iPad is cheaper, fatter, heavier and underpowered, but you should still get one. Plus: Why the “iPad mini Pro” is kind of a ripoff; two reasons you should not buy a (PRODUCT)RED iPhone 7; everything you can do with Apple’s new Clips app; our hands-on review of the new Pioneer SPH-DA120 budget Car Play stereo; and we test out the Think Tank Helipack V2, a gigantic backpack built for your DJI Phantom.

Our thanks to Blue Apron for supporting this episode. Blue Apron makes it easy to cook delicious meals at home. See their upcoming menu and get your first three meals free at BlueApron.com/CultCast.

Is the (PRODUCT)RED iPhone 7 a terrible purchase? [Friday Night Fights]

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fnf
Are you buying one?
Photo: Ste Smith/Cult of Mac

Apple’s stunning new (PRODUCT)RED iPhone 7 went on sale this morning, but should you buy one?

Sure, it looks spectacular, and a portion of your purchase goes to a good cause. It’s also packing Apple’s latest iPhone hardware — but that hardware is six months old now, and when September rolls around, it’s going to be old news.

Join us in this week’s Friday Night Fight as we discuss whether the (PRODUCT)RED iPhone — and iPhone 7 in general — is still worth your hard-earned cash.

iPhone 6s was world’s most popular smartphone in 2016

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Apple is investigating battery issues for the iPhone 6s.
Apple's old iPhone is still a top-seller.
Photo: Buster Hein/Cult of Mac

The iPhone 7 may have got all the attention last year, but it turns out that the older iPhone 6s was actually the most popular smartphone in the world during 2016.

A new study from IHS Markit found that not only did the iPhone 6s outsell its newer sibling, it dominated Samsung’s lineup of newer Galaxy S7 phones too.

This is the (RED) iPhone 7 Apple should have made

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It looks way better with a black front.
It looks way better with a black front.
Photo: Benjamin Geskin/Twitter

Apple shocked no one this morning by announcing a new special edition (PRODUCT) RED version of the iPhone 7, but not everyone is in love with the new color.

iPhone lovers took to Twitter to complain about the new color scheme that features a red anodized aluminum shell and a white front glass panel. To show how much better the device could have looked, one concept designer created some mockups of what it would be like with a black front and we’ve got to say, this would’ve been so much better.

Here’s another angle:

RED or dead? Apple’s best and worst PRODUCT(RED) devices

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Which Apple PRODUCT(RED) product has us seeing red?
Which Apple PRODUCT(RED) products have you seeing red?
Image: Ste Smith/Cult of Mac

The new PRODUCT(RED) iPhone is the latest limited-edition Apple product to turn a crimson paint job into a pile of green, all for a worthy charity.

Apple got involved 11 years ago with The Global Fund to benefit AIDS programs in Africa. In that time, Apple has raised millions of dollars for the charity — and released some pretty sweet special-edition products to boot.

Here are our picks for the best Apple PRODUCT(RED) products (plus, the absolute worst of all time).