Apple stops swinging for the fences

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Apple's new MacBook Pros with Touch Bar should be hitting store shelves by the end of the week.
Apple's 'new hit product' mindset is demoralizing for employees.
Photo: Apple

The days of Apple busting out hit new products every few years may be over. According to one of the best Apple analysts, Apple has been trying to de-emphasize the “home-run” mindset that made it the most enviable company in tech.

Speaking at the recent UBS Tech Conference, Horrace Dediu claimed Apple’s cultural identity is undergoing a dramatic shift.

Apple may be cutting iPhone 7 orders as demand falls

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iPhone 7 back
Interest in the iPhone 7 is already falling.
Photo: Ste Smith/Cult of Mac

Apple is reportedly cutting iPhone 7 and iPhone 7 Plus orders less than three months after their debut due to falling demand.

Momentum has fallen “significantly” in China and other markets, according to sources in Apple’s supply chain, and component makers are already shifting their focus to iPhone 8.

Week’s best Apple deals: Best prices yet on Apple TV and more

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Apple deals
Cure your post-Black Friday hangover with great deals on Apple TV and more.
Photos: Jim Merithew/Cult of Mac, Apple, DirecTV

Congratulations — you survived Black Friday! We were thrilled to see some new highs (and lows) from retailers. But if you missed out on the savings, fear not: Plenty of discounts are still going strong.

In this week’s roundup of the best Apple deals, you’ll see all-time price lows on Apple TV, MacBooks, iPads, iPhones and more. These hot deals either match or beat prices we’ve seen in the last week.

Apple’s long-awaited AirPods will ship in ‘next few weeks’

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After a disappointing delay, Tim Cook says AirPods will land soon.
Photo: Apple

The wait for Apple’s new wireless AirPods is nearly over.

Apple revealed the earbuds alongside the iPhone 7, promising an October delivery date, but anxious customers have not been able to buy a set. But Apple CEO Tim Cook supposedly says they’re being finalized right now.

Liveblog: Best Cyber Monday deals 2016, including big Apple discounts from B&H

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These are the deals you're looking for.
Photo: Ste Smith/Cult of Mac