“Intel Inside.” It’s been called one of the best campaigns to ever come out of Silicon Valley’s Mad Men, and it turned a relatively unknown maker of microprocessors into a $100 billion dollar company, and a household name. All this, thanks to a blue sticker slapped on every Intel PC or laptop.
Every Intel PC or laptop except Apple’s, that is. Even when Cupertino transitioned to Intel processors in 2006, Apple refused to put ‘Intel Inside’ stickers on their new Macs and MacBooks. And with characteristic bluntness, Steve Jobs had no problem explaining why when asked about it back in August 2007, right after the first aluminum iMac was introduced.
Up until now, if you wanted a new 21.5-inch 2012 iMac from Apple, you had pretty dim prospects when it came to storage: your only options were a a stinky 1TB 5400RPM hard drive, or spending an additional $250 on a 1TB Fusion Drive. There were no options for a pure flash storage iMac, and on the 27-inch iMac side, things weren’t much better: the only thing you could opt for in a build-to-order iMac was a $900 768GB SSD.
That’s all changed for the better now, though. Apple has quietly updated build-to-order options across its iMac line to allow you to replace your new iMac’s 1TB hard drive with a 256GB or 512GB SSD for $300 and $600, accordingly. That’s actually pretty expensive for an SSD — which cost about $0.66 per GB on Amazon right now — but given what a royal pain-in-the-neck performing any surgery on Apple’s glued shut new iMacs is, it’s your only real option if you want a flash drive in your iMac.
There’s a weird glitch that has started affecting Apple’s iMessage platform. When users text certain phrases over iMessage the last word of the text is deleted once its sent, but a large space is left behind where the word once was.
Right now there are only a couple known phrases that appear to be affected by the glitch, and one of them involves Obama. To test for the glitch, send someone an iMessage of the phrase “I could be the next Obama” but leave a trailing space at the end.
Everything will look fine when you hit send, but then the last word suddenly disappears on both users’ screen. The glitch also works with the phrase, “The best prize is a surprise”
Today Apple announced its financial earnings for the last fiscal quarter, reporting the first year-over-year loss in profit the company has seen in ten years. The tone of Apple’s call with investors was quite different than past quarters. Tim Cook and co. seemed very much on the defensive, as Wall Street has been hammering AAPL for the past several months.
There were still several interesting tidbits from the call that we’ve rounded up. Tim Cook spoke vaguely about exciting new products in the fall and throughout 2014. Comments were made about the possibility of a larger iPhone, iMac supply constraints, and, of course, plenty of numbers.
As the head of Apple’s design team, Jony Ive has been one of the most influential figures in tech over the last two decades. He helped create the iMac, iPod, iPhone, iPad and slew of other Apple products that have hit shelves over the last few years.
Now Jony’s putting his mark on Apple’s software too, which makes you wonder if there’s any area of design Jony can’t master. Time just released its list of the 100 most influential People in the world, and Ive is the only Apple employee that made the list.
This Cult of Mac Deals offer is for Boom, a sweet little Mac app that both boosts your Mac’s volume and equalizes and enhances its sound. Boom seamlessly integrates itself with your Mac so all you have to do is adjust the volume as you wish. As for the deal….we’ve got it here for just $4 for a limited time.
Apple’s U.S. Mac sales changed around 7.5% during the first quarter of 2013, according to research firms IDC and Gartner, but neither agree on whether they were up or down. While IDC reports that shipments were down 7.5% during January to April, Gartner sales that sales were up 7.4%. So who’s right?
Apple is now offering its latest 27-inch iMac refurbished with up to 15% off via the Apple Online Store. Prices start at $1,529 as opposed to the normal $1,800 for the entry-level machine, which offers a 2.9GHz quad-core Intel Core i5 processor, 8GB of RAM, and a 1TB hard drive.
I really like Nikolai Lamm’s concepts for imaginary, rumored, (and possibly forthcoming) Apple products, and this transparent concept for a cheaper budget iPhone is no exception. I love how it merges the 2012 iPod touch’s candy colored backshell with the iMac G3’s transparent casing.
I think there’s little to no chance Apple would actually make an iPhone that looks like this — in the mind of Jonny Ive, transparent gadgets are so 1998, I bet — but heck, I’d buy a phone like this.