Microsoft’s decision to wage a new war against Macs with premium Windows PCs is paying off, the company says. Thanks to high-end devices like the Surface Book and Surface Studio, Microsoft managed to steal market share from Apple last quarter.
Tim Cook’s kinder, gentler management style is the biggest reason why 2016 was one of the most boring years for Apple in recent memory, according to a former employee of the company.
Steve Jobs was notorious for inciting conflict and competition between top employees, which him a controversial leader but also birthed some of the most iconic tech products ever (iMac, iPod and iPhone). After Cook took over, he worked to eliminate conflict within Cupertino’s walls and made employees less passionate, claims ex-Apple employee Bob Burrough.
Apple’s Mac team has “lost clout” with the company’s industrial design group and software team, claims a new report, arguing that Cupertino has “alienated Mac loyalists.”
The picture painted by the article is of a division with a lack of clear direction from senior management, departures of key employees, and technical challenges — all conspiring to make the Mac one of Apple’s forgotten divisions.
But was all that enough, or could Apple have done more? None of these releases were really that revolutionary, and investors are still waiting for Apple’s next big thing. So, is it true? Is Apple really boring now?
Join us in this week’s Friday Night Fight as we battle it out over these questions and more!
Look alive, everyone! November is finally here, and that means Black Friday is on the way. However, you won’t have to wait until the 26th to start saving. Now that Apple has unleashed its new tech lineup, prices are falling for iMacs, and refurbished Apple products are making a comeback. Logitech is even getting a headstart on Black Friday sales with an $80 discount on their premier gaming headphones.
Apple’s new Touch Bar looks like the coolest innovation since trackpads, but there’s just one problem: You must buy a brand new MacBook Pro to get it.
It seems inevitable that Apple will eventually bring the Touch Bar to all Macs, so a concept artist created a mockup of what that may look like. It looks like a Touch Bar on a new Magic Keyboard would be even more incredible than on the MacBook Pro.
Are you ready to finally get some new Macs? It seems like forever since Apple busted out big updates for the iMac and MacBook, but today the wait for something new is over.
Apple’s “Hello Again” event is expected to feature tons of new Mac hardware. The keynote kicks off at 10 a.m. Pacific today, and will livestream from the company’s HQ in Cupertino, California. We’ve already seen tons of pictures of the new MacBook Pro and heard of a new app for Apple TV that’s coming, too. But today’s event could feature some game-changing hardware no one was expecting.
Cult of Mac is here to to liveblog all the action once the festivities start, with all the brilliant analysis, dull wit and pithy snark we can come up with. Join us for the wild ride.