Gwyneth Paltrow is bringing her coding skills to ‘Planet of the Apps’

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planet of the apes with tim cook
Welcome to our new world Gwyneth.
Photo: Twentieth Century Fox/Apple

Apple has signed Hollywood superstar Gwyneth Paltrow to join its unscripted series ‘Planet of the Apps’.

Paltrow will be joined by will.i.am and serial entrepreneur Gary Vaynerchuk on the show where all three will serve as mentors and advisors to app developers in the series that will reportedly act as a launch pad to exceptional developers.

Apple is secretly planning to take over Hollywood 

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Apple TV might get exclusive TV shows.
Apple TV might get exclusive TV shows.
Photo: Apple

Hollywood’s top filmmakers held secret meetings with Apple at this year’s Sundance Film Festival, according to a new report that claims Apple is planning to make a big play to take on Netflix and Amazon Prime Video by creating its own original TV shows and movies.

Apple hosted a secret ‘iTunes Lounge’ at Sundance for a number of invitation-only events for film makers, producers, actors, and other A-list talent to hear the company’s pitch on how it plans to create a ton of original content that will be exclusively available on Apple TV.

Meet the official cast of the Steve Jobs movie

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The official cast of Steve Jobs has been announced. Photo: Ste Smith/Cult of Mac
The official cast of Steve Jobs has been announced. Photo: Ste Smith/Cult of Mac

Aaron Sorkin’s Steve Jobs movie has been down a hard road on its way to production. Disasters like fickle actors and directors have plagued the project, but filming is finally underway in San Francisco as we speak, and for the first time ever, we have an official cast list.

Universal Pictures announced the official cast for the movie this week as filming has already wrapped up at Jobs’ parents garage. The logline confirms the film will be “set backstage at three iconic product launches and ending in 2001 with the unveiling of the iPod. The film takes us behind the scenes of the digital revolution to paint an intimate portrait of the brilliant man at its epicenter.”

We already knew Michael Fassbender has been tapped to play Jobs, but the official cast list includes a few surprises — like the three different actresses that will play Steve’s daughter — and a veteran Apple PR guru we didn’t see coming.

Here’s the full cast alongside the real-life people they’ll play:

The App Store makes more money than Hollywood

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App Store is now the world's top entertainer. Photo: Buster Hein
App Store is now the world's top entertainer. Photo: Buster Hein

Hollywood has long been the sparkling gem of entertainment in the U.S., but when it comes to making money, Apple is schooling the entertainment industry on how to bring in the cash with the App Store.

In 2014, iOS app developers earned more than Hollywood did from U.S. box office revenues, reports top Apple analyst Horace Dediu. According to Asymco’s number crunching, apps are now a bigger digital content business than music, TV programs, movie purchases and rentals combined.

Apple paid out approximately $25 billion total to developers, which means that not only is the App industry healthier than Hollywood, but also on an individual level, some developers are out earning Hollywood stars. The median income for developers is also likely higher than the median income for actors. If you’re looking to strike it rich, forget becoming the next Brad Pitt. Be the next Dong Nguyen.

Check out the chart below:

9 things we’re desperately hoping Batman V Superman gets right

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9 things we're desperately hoping Batman V Superman gets right

There are few comic books movies fanboys are salivating over more than 2016's upcoming Batman V Superman: Dawn of Justice.

As huge Superman and Batman fans, no-one is more excited than we are. With that in mind, here are the 9 things we hope more than anything that director Zack Snyder is able to get right for history's most eagerly-anticipated team-up. Check out the gallery to find out what they are.

Give us a good Batman villain

While The Joker is, without a doubt, the ultimate Batman villain, we’ve seen him too recently thanks to Heath Ledger’s brilliant performance in 2008’s The Dark Knight. Instead, I’d like to see the filmmakers revisit the Batman antagonist with the most promise yet to be given the proper big screen treatment.

By this, I refer to Mr. Freeze, who was last brought to unconvincing life by Arnold Schwarzenegger in 1997’s dreadful Batman & Robin. Since then we’ve had a superb New 52 remix of Freeze’s origin, downplaying the character’s tragic origins in favor of an added dose of insanity.

Play Freeze as a (no pun intended) coolly calculating criminal mastermind, like Kevin Spacey’s John Doe in Se7en, and you have a character who could mentally torture both Batman and Superman equally. Freeze’s love for cold would even tie into Superman’s arctic Fortress of Solitude.

Get Superman's villain right

We’ve already heard that we’re getting Jesse Eisenberg as Lex Luthor. The last thing this movie needs is an overload of villains, so hopefully Zack Snyder will concentrate on getting Luthor right, as opposed to adding more enemies from Superman’s rogues gallery.

Although Bryan Cranston and Bruce Willis would’ve been picks more in line with the Lex Luthor of the comic series, Eisenberg has the makings of a great Lex Luther reimagining, particularly if he can channel some of his Mark Zuckerberg character from The Social Network. Since The Man of Steel was all about Superman being challenged physically, this could be a perfect inversion of that concept.

Besides, forget industrialists -- the real power brokers today are the billionaire techies from Silicon Valley.

Let Batman be a detective

Chris Nolan ticked off a lot of the Batman characteristics in his landmark Dark Knight trilogy, but very rarely did Batman venture into the Dark Knight Detective persona he is presented as in the comics. In a movie that looks like it’ll be filled with super powered heroes, Batman is going to be very quickly outshone if he doesn’t have something to set him apart.

That "something" should be his intelligence, which was presented so well on paper by Grant Morrison in his classic run on JLA. Zack Snyder’s films are sometimes singled out for being more about surface than about substance. By making Batman into the thinking man’s hero, a lot of that criticism could be allayed.

Get the dynamic between Batman and Superman right

This point cannot be stressed enough. The Batman movies especially have always focused on the duality of Bruce Wayne/Batman, and this is the opportunity to take that idea one step further. Batman and Superman are polar opposites, and this could have the makings of a great on-screen chemistry provided the two lead actors are up to it..

Yes, everyone wants to see the heroes fight (more on that later) but Bruce and Clark’s opposite ways of looking at the world could give us the best back-and-forth dialogue this side of Captain America and Iron Man.

Highlight the difference between Gotham and Metropolis

It’s not just Batman and Superman who need to have the right dynamic: the two heroes’ respective home towns also need to emphasize the differences between both. The closest we’ve come to the right architecture for Gotham was in Tim Burton’s 1989 Batman, while Snyder’s The Man of Steel offered a perfectly acceptable Metropolis.

Where Batman’s city is full of rain, gargoyles, and perpetual nighttime, Superman’s Metropolis should be sunny, gleaming and brimming with skyscrapers. Batman is more at home in Gotham, while Superman feels more comfortable in the Big M. Hopefully Snyder has a plan for taking both heroes out of their comfort zone at one point in the flick.

Give us a Batman vs. Superman fight

Let’s be honest: if a movie called Batman V Superman doesn’t feature a slugfest between our two titular heroes, fanboys are going to riot. The San Diego Comic-Con already hinted at this confrontation by invoking the image of Frank Miller’s legendary graphic novel, The Dark Knight Returns, which ends with an all-out slugfest between the Dark Knight and the Man of Steel.

The challenge with Batman V Superman is going to be having the two clash in such a way that it neither weakens the heroes for future standalone movies, or makes it nonsensical that they’d team up for the sequel. There are plenty of ways to do this: we just hope the writers pick the right one.

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Make it a film that stands on its own

Easier said than done, given that the movie’s title alone sets this up as essentially an extended preview for a Justice League flick. But fans have waited more than 70 years to see Batman and Superman together on screen, so it’s vital that this film feels like its own animal rather than just a stepping stone to a bigger team-up.

It’s one thing to want to see the sequel the moment the credits roll; another one entirely to feel like the producers are already tugging at your wallet.

Give us Robin

In a post-Kickass world, the idea of a Hit-Girl style sidekick is no longer unrealistic. Why not set Batman V Superman apart from the Nolanverse, then, by featuring Batman’s crime fighting partner, Robin? To continue the Dark Knight Returns vibe, perhaps even make Robin the female Carrie Kelley incarnation for good measure.

...And give us a proper Batmobile while you're at it!

Yeah, we get it: the Dark Knight's Tumbler was how the Batmobile could conceivably look in the real world. But can we please have one that looks somewhat like a bat this time? I don’t think too many fans would complain if we got Tim Burton’s sleek Batmobile back.