Why sports apparel brands are giving up on fitness apps [Opinion]

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Whatever happened to Nike+?
What ever happened to Nike+?
Photo: Graham Bower/Cult of Mac

Remember when every sports apparel brand needed an app to be cool? Ten years ago, the Nike+Apple partnership was in its ascendency, while Under Armour and Adidas were splurging millions acquiring fitness apps like MyFitnessPal and Runtastic.

Back then, brand owners hoped that by mining our workout data from these apps, they could target us with personalized offers. The big idea was that if you knew how often someone went running, you could tell when they needed new running shoes.

Today, things look very different. Nike removed workout tracking from its website. And Under Armour still can’t figure out how to unlock the potential of its apps. So what went wrong? What happened to the digital fitness revolution?

Promising Apple TV+ show Shantaram starts filming in October

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Shanatarm
Published in 39 languages, Shantaram sold 6 million copies.
Photo: St. Martin's Griffin

Apple TV+ series Shantaram, about an Aussie bank robber who becomes a gangster in the slums of Mumbai, will start filming in Australia this October.

The 10-episode series is based on the best-selling novel of the same name by Gregory David Roberts. If the show is anything like the book, Shantaram will combine nail-biting action with stunning scenery and thought-provoking philosophy.

That’s a whole lot to cram into 10 episodes. But a few key players stepped up to make one of Apple’s first international productions a reality.

Form’s AR swim goggles blow Apple Watch out of the water [Review]

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Will AR swim goggles replace Apple Watch in the pool?
Will AR swim goggles replace Apple Watch in the pool?
Photo: Graham Bower/Cult of Mac

Fitness tech startup Form launches its first product today: augmented reality swimming goggles.

You might think AR sounds like a bit of a gimmick for swimmers. I certainly did. My Apple Watch already does a pretty good job of logging my swimming workouts, so I didn’t see the need for yet another gadget.

But after testing a pair of Form Swim Goggles for the past month, I’m so impressed that I’ll never use my Apple Watch in the pool again.

What Game of Thrones tells us about Jony Ive’s departure from Apple [Opinion]

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The epic downfall of Daenerys Targaryen left many Game of Thrones fans disappointed.
Why Jony Ive is like Daenerys Targaryen and Apple is not doomed.
Photo: HBO

It’s been more than a week since the shocking news that Jony Ive is leaving Apple, and everyone is still trying to make sense of what it means for the company’s future.

According to some, it’s an internal coup: Tim Cook’s operations team finally wrested control from Ive’s industrial design crew, and the company‘s glory days of innovation are over. Others claim Ive’s days have been numbered ever since his dream of a solid gold Apple Watch flopped.

How can there be so many conflicting accounts of one man’s departure? Surprisingly, it may be for the same reason that the final season of Game of Thrones sucked. It all boils down to how we tell stories.

You could write Hollywood’s next blockbuster on your iPhone

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Wattpad: The social reading and writing app that’s transforming the entertainment industry
Wattpad: The app that's transforming the entertainment industry
Photo: Graham Bower/Cult of Mac

Ever dreamed of penning a Hollywood blockbuster? Turns out there’s an app for that: social reading and writing app Wattpad.

With more than 70 million monthly users (and growing fast), Wattpad is a low-key App Store hit. The app is like Instagram, but for sharing stories instead of photos. It’s a great way to find fantastic new stories — and it’s flipping the script on how Hollywood makes movies.

How Apple tricks our brains into accepting high prices

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This genius psychological tactic makes Apple's high prices seem totally reasonable.
This genius psychological tactic makes Apple's high prices seem totally reasonable.
Photo: meo/Pexels CC

During the WWDC 2019 keynote, most of Apple’s latest creations drew enthusiastic applause, with one notable exception. The price of Apple’s new Pro Display XDR elicited a somewhat cooler response. But considering just how expensive the monitor is, the fact that it got any applause at all was pretty remarkable.

This is not the first time Apple has had to convince us to pony up for an eye-watering sticker price. Cupertino pulls from a well-established playbook for its keynotes, often employing behavioral science techniques to help soften the blow. (To our brains at least, if not to our wallets).

Why SwiftUI might be the biggest thing to come out of WWDC

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Why SwiftUI is actually a big deal.
SwiftUI is actually a pretty big deal.
Photo: Apple

WWDC 2019 bug Apple lavished attention on all its platforms at WWDC this year. We even got a first look at the all-new Mac Pro. But another announcement, which didn’t grab so many headlines, may prove to be the most important thing to come out of this year’s developer conference: SwiftUI.

SwiftUI promises to fundamentally change the way developers create apps for Apple products. And you don’t need to be a techie to appreciate why it’s such a big deal.

iOS 13 wish list: Giving health & fitness a workout

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Will Apple move workouts to iCloud so you can browse them on any device?
Will Apple move workouts to iCloud so you can browse them on any device?
Photo: Graham Bower/Cult of Mac

WWDC is less than a week away and there are already plenty of rumors doing the rounds on what new features Apple has in store for iOS and watchOS. Dark mode, a refreshed Reminders app and a new Find My app all look set to make an appearance.

But will Apple also be giving its operating systems a shot in the arm to improve their health and fitness as well? Here’s my top-ten wish list of announcements I’m hoping to hear during next week’s keynote. These features will get my pulse racing so fast it’ll trigger a heart rate warning on my Apple Watch.

How to build muscle with Apple Watch

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Are you correctly fuelling your muscle growth?
That's actually not how you wear an Apple Watch
Photo: Graham Bower/Cult of Mac

If you diligently close your Activity Rings every day in the hope of getting ripped like The Rock, you are going about it all the wrong way.

Apple’s Activity app focuses on cardio conditioning and burning calories. Which is great for losing weight, but irrelevant if you want to build muscle.

In this post, we’ll take a look at what really makes muscles grow and how you can use your Apple Watch to make it happen.

Get in shape for your beach vacay with Apple Watch

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Time to rock that speedo
Time to rock that Speedo
Photo: Graham Bower/Cult of Mac

Summer is almost upon us.* If you’ve been training hard all winter to look awesome in a Speedo on the beach, then you can totally skip this post.

Still here? That’s cool. Because in this post we’ll look at five awesome ways your Apple Watch can help give your body a quick tune-up before you hit the beach this summer.