Facebook’s 360-degree video now on iOS (and in ads)

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Facebook is killing your battery.
Facebook is killing your battery.
Photo: Jim Merithew/Cult of Mac

Facebook continues to embrace virtual reality (VR) on its ubiquitous social networking platform with 360-degree video support for iOS. Zuckerberg’s big blue is also opening up its VR platform to advertisers, like AT&T, Corona , Samsung, and Walt Disney World, in the form of “immersive stories.”

Kogeto Ships Dot, 360-Degree Panoramic Vid Camera for iPhone With a Twist

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This is pretty wild: the Kogeto Dot ($80) is a 360-degree lens that snaps onto the back of an iPhone 4, shoots 360-degrees worth of video; then a player in the cloud (if you upload the clip) or on your iPhone 4 in the form of Kogeto’s free Looker app (if you keep the clip on your phone) allows you to play the app and change to any viewpoint in a 360-degree circle during playback.