Today in Apple history: ‘Misunderstood’ iPhone ad wins Emmy

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The heartwarming
"Misunderstood" earns Apple its second Emmy.
Photo: Apple

Aug 18 Today in Apple history August 18, 2014: A Christmas-themed iPhone ad lands Apple an Emmy for “Most Outstanding Commercial of the Year.”

The prize-winning spot is Apple’s “Misunderstood” iPhone 5s ad, which depicts a silent teenager who won’t spend time with his family at Christmas because he’s too busy with his iPhone. At the end of the ad, he reveals that he’s not actually being a misanthrope. He used his iPhone and iMovie to shoot and edit a heartwarming family montage!

Electronic Frontier Foundation slams tech companies for banning neo-Nazis

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EFF logo
The EFF are big proponents of online free speech.
Photo: EFF

The Electronic Frontier Foundation criticized tech companies that took action against white supremacist groups in the wake of deadly clashes in Charlottesville, Virginia.

Quick to take a stand against hate groups, tech companies removed some neo-Nazi groups’ access to web servers and online services. But the EFF issued a statement reminding them of the slippery slope of censorship.

Apple how-to videos help you make the most of iOS 11 on iPad

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how-to videos
Apple's new how-to videos showcase the best new iPad features in iOS 11.
Photo: Charlie Sorrel/Cult of Mac

Six new how-to videos from Apple show how to do things with your iPad running iOS 11. The minute-long episodes are engaging, informational and make iOS 11 look super-exciting, which it totally is.

If you want to get an idea of the neatest new features in iOS 11, these videos make a great place to start. Even better, you might want to send them to somebody else to show them what they will be able to do with their own iPad when Apple releases the final version of iOS 11 in a few weeks time.

How to add subtitles to your movies with SubsMarine

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subtitles mac
Adding subtitles is easy with SubsMarine.
Photo: Cult of Mac

iTunes on the Mac, and the Videos app on iOS, both have great support for subtitles. You can add subtitles for multiple languages, and the iOS 11 video player can even pull in subtitles from YouTube videos. Subtitles help out of you have hearing loss, or if you’re watching shows and movies in a foreign language. And a lot of the time, actors are so mumbly that having subs is essential to follow the story, even in your own language, and with the sound jacked up. But unless you’re buying movies and TV shows from the iTunes store, how do you add subtitles to your videos? The good news is that it’s easy, and once you’ve bought our preferred app — SubsMarine — it’s also free.

Get the best price ever on a MacBook Pro

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macos
Now is the time to get a MacBook Pro.
Photo: Cult of Mac

There are awesome prices to be had this week whether you’re shopping for a MacBook or an iMac, and free Beats headphones.

If you’re ready to step up to Apple’s super fast, super light MacBook Pro featuring the innovative Touch Bar, there’s no better time.

Audiobus keeps your music creations in perfect time

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audiobus link
Audiobus now syncs with all other apps using Ableton Link.
Photo: Charlie Sorrel/Cult of Mac

Audiobus, the iOS app that lets you route audio between apps on your iPad or iPhone, just got an update. The version number is 3.0.5, which belies the fact that Audiobus 3 just got one huge new feature: support for Ableton Link, which means that it will now keep tempo with all the other music apps on your iDevice.

Tim Cook’s letter re: Charlottesville will break your heart

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Apple held a moment of silence for Orlando.
Tim Cook witnessed the devastating impacts of the KKK while growing up in Alabama during the '60s.
Photo: Apple

Apple CEO Tim Cook revealed to employees in an email this week that Apple will make $2 million worth of donations to organizations “who work to rid our country of hate.”

The donations come as a response to the tragic events of Charlottesville which Cook told employees have been deeply troubling for him personally. Cook, who has first hand experience with the devastating impacts of the KKK, took aim at President Donald Trump in his letter for supporting the white supremacists and says that Apple plans to play an important role in bringing about positive change.

Apple Park campus is almost crossing the finish line

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Apple Park drone
Apple Park as it appears today.
Photo: Matthew Roberts

A new August drone flyover video of Apple’s spectacular Apple Park campus shows a headquarters on the verge of completion.

The video, by drone photographer Matthew Roberts, depicts both the circular Apple Park main building and its central garden as virtually complete — with most of the construction vehicles now gone. There are also looks at the Steve Jobs Jobs Theater, visitor’s center, and more.

Check it out below.

They’re leakin’ it! McDonald’s uses iPhone 8 render in latest ad

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iPhone 8 McDonald's
Would you like an iPhone 8 with that?
Photo: McDonald's

What’s the best way to generate interest in your latest ad campaign? Include pictures of the next iPhone before it’s even announced, of course!

That’s exactly what McDonald’s has done, using an unofficial iPhone 8 render created by Benjamin Geskin, for a campaign to promote its new mobile ordering app down in Australia.