January 21, 2015: Months before the first Apple Watch goes on sale, users get a glimpse at what playing games might look like on the wearable.
Thanks to Apple making the WatchKit API available to third parties, game developer NimbleBit releases a mockup of its simple work-in-progess word game, Letterpad. Suddenly, we get a desire to play games on our wrist that we haven’t had since the days of the Nintendo Game & Watch three decades earlier.
January 20, 1985: Apple attempts to build on the triumph of the previous year’s “1984” Macintosh commercial with another Super Bowl ad.
Called “Lemmings,” the ad for a new business platform called Macintosh Office depicts blindfolded executives marching to their doom. The widely reviled ad will go down in history as one of Apple’s biggest stinkers.
January 17, 1984: A week before its famous airing during Super Bowl XVIII, Apple’s iconic “1984” ad debuts as a trailer in movie theaters.
To hype its revolutionary new Macintosh computer, Apple buys several months of promotion from theatrical ad distributor ScreenVision. Cupertino’s sci-fi-tinged “1984” spot — which depicts a sledgehammer-wielding freedom fighter taking on a Big Brother figure supposed to represent IBM —
gets such a favorable audience reaction that some theater owners continue to roll the ad after Apple’s contract ends.
The Mac Plus is also the first Macintosh to include a SCSI port, the main way of attaching a Mac to other devices until Apple abandoned the tech on the iMac G3 upon Jobs’ return. The Mac Plus also boasted an expandable 1MB of RAM and a double-sided 800KB floppy drive.
January 15, 2008: Steve Jobs shows off the first MacBook Air at the Macworld conference, calling the revolutionary computer the “world’s thinnest notebook.”
The 13.3-inch laptop measures only 0.76 inches at its thickest point and 0.16 inches at its tapered thinnest. It also boasts a unibody aluminum design: An Apple engineering breakthrough allows the crafting of a complicated computer case from a single block of finely machined metal.
In a brilliant piece of showmanship, Jobs pulls the super-slim laptop out of a standard interoffice envelope during his keynote. (You can watch his introduction of the MacBook Air below).
January 14, 2009: Steve Jobs’ cancer worsens to the point that he takes a medical leave from Apple.
Despite his illness, the CEO remains reluctant to take the time off. When he does, he keeps quiet about the severity of his illness. He calls “the curiosity over my personal health” a distraction caused by prying bloggers and reporters. Nonetheless, he acknowledges that his health problems “are more complex than I originally thought.”
January 13, 2000: Steve Jobs’ longtime frenemy Bill Gates steps down from his role as Microsoft CEO, a month after his company’s stock hit its all-time high.
The news coincides with a turning point in the long-running battle between the two tech powerhouses. Microsoft begins a long decline from its previous dominance, while Apple continues its rise to the top.