June 2, 2014: Apple shows off OS X 10.10 Yosemite for the first time at its Worldwide Developers Conference. Following the Jony Ive-redesigned iOS 7, Yosemite boasts an aesthetic change that brings Apple’s desktop computers closer than ever to the look of the company’s mobile software.
Named after Yosemite National Park, the update follows the previous year’s Mavericks as the second Mac operating system named after a famous California landmark.
May 31, 2013: The Chicago Sun-Times fires all 28 of its photographers, with the goal of training its staff to shoot photos using iPhones instead. Pulitzer Prize winner John White is among those who lose their jobs.
The move is significant not just because of what it says about the declining newspaper industry. It also spotlights the iPhone’s growing acceptance as a professional camera.
May 29, 1992: Apple demonstrates the Newton MessagePad for the first time, showing how the upcoming PDA can be used to order a pizza and pull off other time-saving tricks.
Hailed by Apple CEO John Sculley as “nothing less than a revolution,” the Newton is Apple’s first major new product since the Macintosh eight years earlier. During the Newton demo at the Consumer Electronics Show in Chicago, Apple shows how people can customize a pizza by moving topping icons on a symbolic pie, then fax the order straight from the device.
May 27, 1986: An exiled Steve Jobs takes a shot at Apple after the company ditches Chiat/Day, the ad agency that created the iconic “1984” Macintosh ad.
In a full-page ad published in The Wall Street Journal, Jobs says the move to competing ad agency BBDO shows that “caretakers” rather than “builders” now run Apple. From his perspective, it confirms that Apple has lost its revolutionary spirit.
May 25, 2010: Apple opens an investigation into a string of suicides at Foxconn, its Chinese manufacturing partner.
After reports of a ninth death at a Foxconn factory, Apple says it is “independently evaluating” Foxconn’s response. Cupertino vows to take a long, hard look at the facilities that manufacture its products. It’s a tough challenge for Apple to deal with — and Steve Jobs’ controversial comments don’t exactly help.