Today in Apple history: Unique Apple-1 computer sells for big money

By

Steve Wozniak shows off a
Steve Wozniak shows off a "Celebration" model Apple-1, the rarest version of Apple's rarest computer.
Photo: Charitybuzz

August 25: Today in Apple history: Rare Celebration Apple-1 computer sells for big money August 25, 2016: An ultra-rare Apple-1 computer raises $815,000 in a charity auction, one of the highest prices ever paid for one of the machines. Bidding actually reaches $1.2 million in the auction’s final minutes. However, that bid gets pulled seconds before a winner is announced.

The reason for the super-high price? This “Celebration” Apple-1 boasts a feature that did not appear on any production models of the computer.

Today in Apple history: Steve Jobs resigns as Apple CEO

By

Steve Jobs
Steve Jobs' health wouldn't allow him to continue as CEO.
Photo: Ben Stanfield/Flickr CC

August 24: Today in Apple history: Steve Jobs resigns as Apple CEO August 24, 2011: With his health worsening, a cancer-stricken Steve Jobs steps down from his role leading Apple. Tim Cook assumes the role of Apple’s seventh CEO.

“I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know,” Jobs writes in his retirement letter to the Apple board. “Unfortunately that day has come.”

Today in Apple history: iPad takes to the skies with United Airlines

By

United Airlines iPad
If only they had known about the iPad Air...
Photo: United Airlines

23 Today in Apple history: United Airlines will issue iPads to pilots August 23, 2011: United Airlines says it will hand out 11,000 iPads for its pilots. It’s the largest rollout yet of Apple tablets as a replacement for the weighty flight bags previously carried by pilots.

Going paperless saves around 16 million sheets of paper each year, the equivalent of 1,900 trees not cut down. The weight difference between the 1.5-pound iPad and the 40-pound flight bag also saves 326,000 gallons of jet fuel per year!

Today in Apple history: FireWire wins Apple its first Emmy

By

FireWire lands Apple its first Emmy.
FireWire lands Apple its first Emmy.
Image: The Academy of Television Arts & Sciences/Ste Smith/Cult of Mac

August 22: Today in Apple history: FireWire wins Apple its first Emmy August 22, 2001: Apple takes home a technical Emmy for developing FireWire, the high-speed serial port that allows users to transfer data quickly between a Macintosh and another device, such as a digital camera.

“Apple enabled the desktop video revolution with its invention of FireWire,” says Jon Rubinstein, Apple’s senior vice president of hardware engineering, in a press release. FireWire plays a key role in Steve Jobs’ “digital hub” strategy at Apple. However, the technology’s origins go back much further than that.

Today in Apple history: Apple fan Jerry Seinfeld joins the dark side

By

Microsoft ad
"What's the deal with bad advertising?"
Photo: Microsoft

August 21: Today in Apple history: Jerry Seinfeld appears in failed Microsoft ads August 21, 2008: Microsoft recruits comedian Jerry Seinfeld for a series of ads. It’s a naked attempt to shake the company’s reputation as a stodgy oldster (as opposed to Apple’s trendsetting hipster image).

Microsoft pays Seinfeld a reported $10 million for the ads. However, thanks to the Mac’s appearance in virtually every episode of Seinfeld over the years, the comedian remains the world’s most famous Apple fanboy.

Today in Apple history: Apple steals a financial record from Microsoft

By

Tim Cook earnings apple
Yet another financial milestone.
Photo: Ste Smith/Cult of Mac

Aug 20: Today in Apple history: Apple passes Microsoft as most valuable publicly traded stock ever August 20, 2012: Apple passes a financial milestone as it becomes the most valuable publicly traded stock ever.

The company it bests to attain this record? Longtime rival Microsoft, which peaked on December 30, 1999. Apple’s surge to the top spot serves as a reminder of just how radically the fortunes of both companies changed over the years.

Today in Apple history: Apple frenemy Google goes public

By

Google Apple
Relations between Apple and Google started strong, but quickly deteriorated.
Photo: Apple/Google logos

August 19: Today in Apple history: With Google IPO, an Apple frenemy goes public August 19, 2004: Google floats its initial public offering on the stock market. Founders Larry Page and Sergey Brin turn into instant billionaires as the Google IPO cements the company’s status as a tech giant.

Relations between Google and Apple are good at the time, with Steve Jobs serving as a mentor to the company’s two young founders, and Google’s Eric Schmidt soon to join Apple’s board of directors. However, the peace won’t last long.

Today in Apple history: ‘Misunderstood’ iPhone ad wins Emmy

By

The heartwarming
"Misunderstood" earns Apple its second Emmy.
Photo: Apple

Aug 18: Today in Apple history: Apple's Christmas-themed 'Misunderstood' iPhone ad wins Emmy August 18, 2014: A Christmas-themed iPhone ad lands Apple an Emmy for “Most Outstanding Commercial of the Year.”

The prize-winning spot is Apple’s “Misunderstood” iPhone 5s ad. It depicts a silent teenager who won’t spend time with his family at Christmas because he’s too busy with his iPhone. At the end of the ad, he reveals that he’s not actually being a misanthrope. He used his iPhone and iMovie to shoot and edit a heartwarming family montage!

Today in Apple history: PowerBook 165 becomes Apple’s most affordable laptop

By

PowerBook 165 was Apple's most affordable laptop.
A less-remembered PowerBook, but an important one.
Photo: Miguel Durán/Wikipedia CC

August 16: Today in Apple history: PowerBook 165 becomes Apple's most affordable laptop August 16, 1993: Apple ships the PowerBook 165, a lower-cost grayscale version of the PowerBook 165c, which was the company’s first laptop to offer a color display.

The new model lacks the most attention-grabbing feature of the 165c, but it also brings its own claim to fame. The PowerBook 165 is Apple’s most affordable laptop yet.