Today in Apple history: iPad takes to the skies with United Airlines

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United Airlines iPad
If only they had known about the iPad Air...
Photo: United Airlines

23 Today in Apple history August 23, 2011: United Airlines says it will hand out 11,000 iPads for its pilots. It’s the largest rollout yet of Apple tablets as a replacement for the weighty flight bags previously carried by pilots.

Going paperless saves around 16 million sheets of paper each year, the equivalent of 1,900 trees not cut down. The weight difference between the 1.5-pound iPad and the 40-pound flight bag also saves 326,000 gallons of jet fuel per year!

Today in Apple history: FireWire wins Apple its first Emmy

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FireWire lands Apple its first Emmy.
FireWire lands Apple its first Emmy.
Image: The Academy of Television Arts & Sciences/Ste Smith/Cult of Mac

August 22 Today in Apple history August 22, 2001: Apple takes home a technical Emmy for developing FireWire. The high-speed serial port allows users to transfer data quickly between a Macintosh and another device, such as a digital camera.

“Apple enabled the desktop video revolution with its invention of FireWire,” says Jon Rubinstein, Apple’s senior vice president of hardware engineering. FireWire plays a key role in Steve Jobs’ “digital hub” strategy at Apple. However, the technology’s origins go back much further than that.

Today in Apple history: Apple fan Jerry Seinfeld joins the dark side

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Microsoft ad
"What's the deal with bad advertising?"
Photo: Microsoft

August 21 TIAH August 21, 2008: Microsoft recruits comedian Jerry Seinfeld to appear in a series of ads. It’s a naked attempt to shake Microsoft’s reputation as a “stodgy oldster” (as opposed to Apple’s trendsetting hipster image).

Microsoft pays Seinfeld a reported $10 million for the ads. However, thanks to the Mac’s appearance in virtually every episode of Seinfeld, the comedian remains the world’s most famous Apple fanboy.

Today in Apple history: Apple becomes the most valuable public company ever

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money
By 2012, Apple was a giant.
Photo: Ste Smith/Cult of Mac

August 20 Today in Apple historyAugust 20, 2012: Apple breaks records as it becomes the most valuable public company in human history.

When markets close, Apple’s market cap — the stock price multiplied by the number of outstanding shares — sits at an astonishing $623.5 billion. This beats the previous record of $618.9 billion set by Microsoft on December 30, 1999, at the height of the dot-com bubble.

Today in Apple history: Apple frenemy Google goes public

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Google-Apple
Relations between Apple and Google started strong, but quickly deteriorated.
Photo: Apple/Google logos

August 19 Today in Apple history August 19, 2004: Google floats its initial public offering on the stock market. Founders Larry Page and Sergey Brin turn into instant billionaires as the Google IPO cements the company’s status as a tech giant.

Relations between Google and Apple are good at the time, with Steve Jobs serving as a mentor to the company’s two young founders, and Google’s Eric Schmidt soon to join Apple’s board of directors. However, the peace won’t last long…

Today in Apple history: ‘Misunderstood’ iPhone ad wins Emmy

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The heartwarming
"Misunderstood" earns Apple its second Emmy.
Photo: Apple

Aug 18 Today in Apple history August 18, 2014: A Christmas-themed iPhone ad lands Apple an Emmy for “Most Outstanding Commercial of the Year.”

The prize-winning spot is Apple’s “Misunderstood” iPhone 5s ad, which depicts a silent teenager who won’t spend time with his family at Christmas because he’s too busy with his iPhone. At the end of the ad, he reveals that he’s not actually being a misanthrope. He used his iPhone and iMovie to shoot and edit a heartwarming family montage!

Today in Apple history: PowerBook 165 becomes Apple’s most affordable laptop

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PowerBook 165 was Apple's most affordable laptop.
A less-remembered PowerBook, but an important one.
Photo: Miguel Durán/Wikipedia CC

August 16 Today in Apple history August 16, 1993: Apple ships the PowerBook 165, a lower-cost grayscale version of the PowerBook 165c, which was the company’s first laptop to offer a color display.

The new model lacks the most attention-grabbing feature of the 165c, but it also brings its own claim to fame. The PowerBook 165 is Apple’s most affordable laptop yet.

Today in Apple history: iMac G3 arrives to save Apple

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On this day in 1998, the world says
On this day in 1998, the world says "hello" to the computer that will save Apple.
Photo: Apple

August 15 Today in Apple historyAugust 15, 1998: The iMac G3, Apple’s brightly colored translucent Macintosh relaunch, goes on sale to a rabid audience.

Steve Jobs’ first major product launch since returning to Apple, the internet-ready iMac cements his legacy as a forward-thinking tech visionary. It also introduces the world to the design talents of Jony Ive — and pretty much saves Apple in the process.

Just another day in the office, eh?

Today in Apple history: Tide turns against Apple in war with Microsoft

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Mac vs. PC
A judge's decision proves very damaging to Apple.
Image: Ste Smith/Cult of Mac

Today in Apple history August 14 August 14, 1991: As Apple and Microsoft head to court to battle each other, the tide begins to turn against Apple and its claims that Windows has unlawfully copied the look and feel of Mac OS.

The case concerns whether key elements of Apple’s operating system are original enough for copyright protection. The decision turns out to be a major blow against Apple — and the start of Cupertino’s 1990s decline.