Today in Apple history: New Power Mac is faster and more expandable

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Power Macintosh 9500
This was the iMac Pro of its day.
Photo: Übernommen/Wikipedia CC

June 19: Today in Apple history: Apple launches Power Macintosh 9500, which is faster and more expandable than previous models June 19, 1995: Apple releases the Power Macintosh 9500, a high-end Mac that boasts a second-generation PowerPC chip that’s much faster than its predecessor.

The Power Mac 9500 is also significant for coming with six Peripheral Component Interconnect, or PCI, slots. They allow owners to attach hardware using Intel’s industry-standard connection. Along with seven bays for internal drives and a swappable daughterboard, this makes the 9500 the most expandable Power Mac ever produced.

Today in Apple history: John Sculley steps down as Apple CEO

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Former Apple CEO John Sculley talks at Web Summit 2015 in Dublin, Ireland.
John Sculley ran Apple for a decade.
Photo: Web Summit/Flickr CC

June 18 Today in Apple history June 18, 1993: John Sculley steps down as CEO after a 10-year run at Apple.

Sculley is asked to leave by the Apple board after AAPL shares collapse from a high of $4.33 in 1992 to 73 cents the following year. He hands over the CEO role to Michael Spindler before briefly taking the role of Apple chairman, prior to departing altogether.

Today in Apple history: Steve Jobs’ daughter Lisa is born

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Lisa Brennan-Jobs
Jobs had a rocky relationship with his daughter.
Photo: Lisa Brennan-Jobs/Wikipedia CC

June 17 Today in Apple history June 17, 1978: Steve Jobs’ first child, Lisa Brennan-Jobs, is born.

The child of 23-year-old Jobs and his high school girlfriend Chris-Ann Brennan, Lisa’s parents are no longer a couple when she is born. What follows are several shameful years in which Jobs denies paternity of his daughter, before they eventually reconcile.

Today in Apple history: iPhone 4 preorders set an impressive record

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Steve obs
The iPhone 4 wound up selling 1.7 million units in its first weekend.
Photo: Matthew Yohe/Wikipedia CC

June 16: Today in Apple history: Apple receives record preorders for iPhone 4 June 16, 2010: Apple reports a massive surge of interest in its upcoming iPhone 4, with 600,000 sales on the first day of preorders.

The company calls the number “far higher” than expected. At the time, it’s the largest number of iPhone preorders Apple has ever taken in a single day. AT&T suffers server problems thanks to the demand — with 10 times the usual traffic on its website. It’s proof positive that Apple is onto a winner!

Today in Apple history: iPad 2 leak lands insiders in prison

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The iPad Pro.
Leaking pre-release images could land you behind bars.
Photo: Leander Kahney/Cult of Mac

June 15: Today in Apple history: iPad 2 leak lands insiders in prison June 15, 2011: Three people get sentenced to prison in China for leaking information about the iPad 2 prior to its release.

The Foxconn R&D employees receive sentences ranging from one year to 18 months. They also must pay fines between $4,500 and $23,000. If you ever wonder why more Apple products don’t leak prior to release, this might help explain why!

Today in Apple history: Paul McCartney is unlikely star of iTunes ad

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An vividly animated Apple ad showcases Paul McCartney's
An vividly animated Apple ad showcases Paul McCartney's "Dance Tonight."
Photo: Apple

June 14: Today in Apple history: Paul McCartney iTunes ad features Dance Tonight June 14, 2007: Paul McCartney sings his new song “Dance Tonight” in an iPod + iTunes ad, the latest in a series of spots starring music industry legends.

The new animated ad signifies a thawing of the icy relationship between Apple and McCartney, whose original band The Beatles has been locked in a legal battle with Cupertino for decades.

Today in Apple history: Eddy Cue takes the stand to defend iBooks pricing

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ibooks_cloud_2x
Eddy Cue defended Apple's e-book pricing in a 2013 antitrust trial targeting the iBooks Store.
Photo: Apple

June 13: Today in Apple history: Eddy Cue takes the stand to defend iBooks pricing June 13, 2013: Eddy Cue takes the stand to defend Apple’s business strategy in an antitrust case against Cupertino regarding e-book pricing.

Cue, Apple’s senior vice president of internet software and services, is the Apple exec in charge of the iBooks Store initiative. His testimony proves vital to a case brought by the Department of Justice, in which potential damages climb well into the nine figures.

Today in Apple history: Walt Mossberg shows off his prerelease iPhone

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walt-mossberg-steve-jobs
Walt Mossberg was one of Steve Jobs' favorite journalists.
Photo: Joi Ito/Flickr CC

June 12: Today in Apple history: Walt Mossberg shows off his prerelease iPhone June 12, 2007: With iPhone frenzy hitting a fever pitch in the buildup to the device’s launch, journalist Walt Mossberg sends the Apple world into a tizzy by whipping out a review unit during a speech. The Wall Street Journal columnist is one of a very small number of tech writers given early access to put Apple’s revolutionary phone through its paces.

Speaking at The Chronicle of Higher Education’s Presidents Forum, Mossberg says he isn’t sure whether he’ll give the iPhone a thumbs up. Worried doubters immediately fear Apple is about to drop a dud.

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In its first five years, the App Store becomes an unstoppable money machine, paying out $10 billion to app developers.
In its first five years, the App Store becomes an unstoppable money machine.
Photo: Apple

Today in Apple history: Brilliant ad campaign turns switcher into unlikely star

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Apple's
Apple's "Switch" ad makes Ellen Feiss internet famous.
Photo: Apple

June 9: Today in Apple history: Ellen Feiss becomes an unlikely star thanks to Apple's Switch ad campaign June 9, 2002: Apple launches its “Switch” advertising campaign, featuring real people talking about their reasons for switching from PCs to Macs. Apple’s biggest marketing effort since the “Think Different” ad campaign a few years earlier, it turns 15-year-old high school student Ellen Feiss into an unlikely star.

She becomes a viral sensation after viewers suggest she was stoned during filming of her sleepy-eyed “Switch” spot about a homework-devouring PC.