Today in Apple history: Apple fan Jerry Seinfeld joins the dark side

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Microsoft ad
"What's the deal with bad advertising?"
Photo: Microsoft

August 21: Today in Apple history: Jerry Seinfeld appears in failed Microsoft ads August 21, 2008: Microsoft recruits comedian Jerry Seinfeld for a series of ads. It’s a naked attempt to shake the company’s reputation as a stodgy oldster (as opposed to Apple’s trendsetting hipster image).

Microsoft pays Seinfeld a reported $10 million for the ads. However, thanks to the Mac’s appearance in virtually every episode of Seinfeld over the years, the comedian remains the world’s most famous Apple fanboy.

Today in Apple history: Apple steals a financial record from Microsoft

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Tim Cook earnings apple
Yet another financial milestone.
Photo: Ste Smith/Cult of Mac

Aug 20: Today in Apple history: Apple steals a financial record from Microsoft August 20, 2012: Apple passes a financial milestone as it becomes the most valuable publicly traded stock ever.

The company it bests to attain this record? Long-time rival Microsoft, which peaked on December 30, 1999. Apple’s surge to the top spot serves as a reminder of just how radically the fortunes of both companies changed over the years.

Today in Apple history: Apple frenemy Google goes public

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Google Apple
Relations between Apple and Google started strong, but quickly deteriorated.
Photo: Apple/Google logos

August 19: Today in Apple history: With Google IPO, an Apple frenemy goes public August 19, 2004: Google floats its initial public offering on the stock market. Founders Larry Page and Sergey Brin turn into instant billionaires as the Google IPO cements the company’s status as a tech giant.

Relations between Google and Apple are good at the time, with Steve Jobs serving as a mentor to the company’s two young founders, and Google’s Eric Schmidt soon to join Apple’s board of directors. However, the peace won’t last long…

Today in Apple history: ‘Misunderstood’ iPhone ad wins Emmy

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The heartwarming
"Misunderstood" earns Apple its second Emmy.
Photo: Apple

Aug 18 Today in Apple history: Apple's 'Misunderstood' iPhone ad wins Emmy August 18, 2014: A Christmas-themed iPhone ad lands Apple an Emmy for “Most Outstanding Commercial of the Year.”

The prize-winning spot is Apple’s “Misunderstood” iPhone 5s ad. It depicts a silent teenager who won’t spend time with his family at Christmas because he’s too busy with his iPhone. At the end of the ad, he reveals that he’s not actually being a misanthrope. He used his iPhone and iMovie to shoot and edit a heartwarming family montage!

Today in Apple history: PowerBook 165 becomes Apple’s most affordable laptop

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PowerBook 165 was Apple's most affordable laptop.
A less-remembered PowerBook, but an important one.
Photo: Miguel Durán/Wikipedia CC

August 16: Today in Apple history: PowerBook 165 becomes Apple's most affordable laptop August 16, 1993: Apple ships the PowerBook 165, a lower-cost grayscale version of the PowerBook 165c, which was the company’s first laptop to offer a color display.

The new model lacks the most attention-grabbing feature of the 165c, but it also brings its own claim to fame. The PowerBook 165 is Apple’s most affordable laptop yet.

Today in Apple history: iMac G3 arrives to save Apple

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On this day in 1998, the world says
On this day in 1998, the world says "hello" to the computer that will save Apple.
Photo: Apple

August 15: Today in Apple history: iMac G3 arrives to save Apple August 15, 1998: The iMac G3, Apple’s brightly colored translucent Macintosh relaunch, goes on sale to a rabid audience.

Steve Jobs’ first major product launch since returning to Apple, the internet-ready iMac cements his legacy as a forward-thinking tech visionary. It also introduces the world to the design talents of Jony Ive — and pretty much saves Apple in the process.

Just another day at the office, eh?

Today in Apple history: Tide turns against Apple in war with Microsoft

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Mac vs. PC
A judge's decision proves very damaging to Apple.
Image: Ste Smith/Cult of Mac

August 14: Today in Apple history: Tide turns against Apple in war with Microsoft August 14, 1991: As Apple and Microsoft head to court to battle each other, the tide begins to turn against Apple and its claims that Windows unlawfully copies the look and feel of Mac OS.

The case concerns whether key elements of Apple’s operating system are original enough for copyright protection. The decision turns out to be a major blow against Apple — and the start of Cupertino’s 1990s decline.

Today in Apple history: Power Mac G4 gets a mirrored redesign

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iMac G4 Mirrored Doors
This was the ultimate Mac power setup in 2002.
Photo: Apple

August 13 Today in Apple historyAugust 13, 2002: Apple introduces the final design of its Power Mac G4, the so-called “Mirrored Drive Doors” model.

The distinctive computer borrows visually from the previous “QuickSilver” G4, released a year earlier. However, it adds a different front panel, with a mirror-like finish for the media drive doors. It’s the last visual redesign of Apple’s Power Mac G4.

Today in Apple history: Apple’s war with IBM commences

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IBM PC 5150: The IBM Personal Computer
This unassuming IBM Personal Computer started the Apple-versus-PC feud.
Photo: Boffy B/Wikipedia CC

August 12: Today in Apple history: Apple's war with IBM commences August 12, 1981: The launch of the IBM Personal Computer ignites a long-running Apple-versus-PC rivalry.

Secure in the Apple II’s technical superiority over the new PC, Apple welcomes IBM to the personal computing party in the pages of The Wall Street Journal. Things won’t stay positive for long.