Our hardware predictions for Apple’s rumored March event, this week on The CultCast

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New Apple hardware in March on The CultCast
New Apple hardware in March? Reports say yes, indeed.
Image: Erfon Elijah/Cult of Mac

This week on The CultCast: It’s been five years of CultCasts! We’ll regale you with some of our favorite stories from past shows. Plus: Our hardware expectations from Apple’s rumored March event; why iPhone 8’s wireless charging will probably be lame; Apple has five teams working on next-generation charging tech; why iPhone 8’s camera could pump out industrial-grade slow motion; and Steve Jobs gets a beautiful new home on Apple’s new spaceship campus.

Our thanks to Squarespace for supporting this episode. It’s simple to accept Apple Pay and sell your wares with your very own Squarespace.com website. Enter offer code “CultCast” at checkout to get 10 percent off any hosting plan.

Today in Apple history: Happy birthday, Steve Jobs!

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It took 20 pounds of personal computing artifacts to form the face of Steve Jobs.
Steve Jobs was born on this day in 1955.
Photo: Jason Mercier

Feb24February 24, 1955: Steve Jobs is born in San Francisco, California. He will go on to co-found Apple and become one of the most important figures in the history of consumer technology (and he’s probably a big part of why you’re reading this website right now).

Happy birthday, Steve!

Artist creates with Macs and lets nature take its course

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The artist known as Monsieur Plant prompts nature to override the power of the computer.
The artist known as Monsieur Plant prompts nature to override the power of the computer.
Photo: Christophe Guinet

Cult of Mac 2.0 bug Apple designs its products with an affinity for creatives of all kinds. But a French artist known as Monsieur Plant uses Macs to take “Think Different” to another level.

The Apple computers used by Christophe Guinet, 39, are not the tools but the subject in a body of work that integrates life-giving plant matter with life-altering technology.

Big battery could be a huge draw for iPhone 8 upgraders

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Say goodbye to the home button.
A battery boost could be a big draw for iPhone 8.
Photo: iDropNews

Morgan Stanley analyst Katy Huberty is predicting big things for iPhone 8 sales once Apple finally unveils the device this fall.

In her latest research note to clients, the Wall Street analyst predicts that the edge-to-edge OLED display and longer battery life on the iPhone 8 will accelerate upgrades from customers with iPhones that are two years old or older.

Why selling your app as a subscription makes sense

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Why selling Mac app subscriptions makes sense
If you develop Mac software, selling app subscriptions could be your smartest path to success.
Image: MacPaw

Apple’s A.I. hub in Seattle is about to get a lot bigger

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Siri popularized digital assistants, but it's quickly falling behind.
Siri needs better machine learning skills.
Photo: Ste Smith/Cult of Mac

Apple plans to deepen its roots in Microsoft’s backyard by expanding operations at its Seattle center that specializes in AI and machine learning technology.

Details about the new Seattle hub were shared by Apple in a recent interview that also announced the iPhone-maker has created a $1 million endowed professorship in artificial intelligence at the University of Washington.

Make your Apple Watch do a leather loop de loop [Watch Store]

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Customize your Double Tour with over 10 different thread-color choices for one-of-a-kind style.
Photo: Lyle Kahney/Cult of Mac

A wristwatch is so much more than a means to tell time these days. That prime real estate on your arm is an opportunity to bump up your style game in spades.

Heeding the call is the customizable and ultra-stylish Double Tour Apple Watch Band by OleksyPrannyk — the reasonably priced alternative to the Hermès band for Apple Watch. Best yet, the Double Tour Band in rich, deep chestnut in currently on sale for $89 in our Watch Store.

Sony’s new sensor could bring super slo-mo video to iPhone

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The iPhone 7 Plus will completely change your photos.
The iPhone 7 Plus will completely change your photos.
Photo: Apple

Future iPhones may be set to get a huge video upgrade, thanks to a new smartphone camera sensor created by Apple’s longtime supplier.

Sony has reportedly developed a new image sensor that is capable of shooting video at 960fps. That’s 720 frames more than the iPhone’s current slo-mo feature.

The Mac App Store is rubbish! Rent apps instead with Setapp [Reviews]

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The Setapp folder full of applications
Setapp currently offers more than 60 apps, with plans to expand.
Image: Setapp

Apple’s Mac App Store is broken. For developers and Mac users alike, the online store just isn’t working.

It’s too hard for buyers to find good software. And, thanks to Apple’s picky restrictions, the Mac App Store can make life difficult for developers.

Setapp, a Netflix-style subscription service for Mac apps, offers an innovative alternative. Instead of buying apps individually, you rent a bunch of them for $9.99 a month.

While it might sound unnerving to anyone accustomed to the idea of buying Mac apps outright, after using the service for two months, I found it liberating. Setup is dead-easy. And the selection is fantastic. Setapp serves up more than 60 Mac apps, all handpicked by MacPaw, the Mac development company that dreamed up the service.

Apple has five different teams working on wireless charging

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iPhone 8 wireless charging
iPhone wireless charging is likely to arrive this year.
Photo: Ste Smith/Cult of Mac

Apple may be likely to adopt the popular Qi standard when it brings wireless charging to this year’s iPhone, but it seems that Apple isn’t abandoning reports that it could use a proprietary alternative solution.

According to a new report, the company currently has not one or two, but five different groups inside Apple currently working to develop wireless charging technology for future iPhones.