Apple’s ‘sexy’ plan for Apple Music is all about cash, creativity

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Fixing the Apple Music UI is just the tip of the iceberg when it comes to Cupertino's efforts to win the streaming war.
Photo: Ste Smith/Cult of Mac

Cold hard cash, and a surprising amount of creative input from top Apple executives, are key to Cupertino’s plan for making Apple Music a hit, according to a new behind-the-scenes report about the streaming service.

Twitter hires ex-Apple designer to lead VR team

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Twitter is getting ready for the future of virtual reality.
Twitter is getting ready for the future of virtual reality.
Photo: Jim Merithew/Cult of Mac

Unlike its rivals at Facebok, Twitter has shown little interest in virtual reality, but it appears that the company is finally ready to make a play and an ex-Apple designer is leading the charge.

Twitter has hired Alessandro Sabatelli as its first Director of VR and AR where he has been charged to “empower us all in the spatial computing revolution.”

Apple’s Shot on iPhone ads get bold dash of color

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Shot on iPhone ads at a subway in Sydney.
Shot on iPhone ads at a subway in Sydney.
Photo: Apple

After going all in on football, Apple’s Shot on iPhone ad campaign is taking a new direction with a series of colorful new ads across the globe.

The new Shot on iPhone campaign called “Colors” has some of the most artsy billboards ever that focus on big bright colors. Only instead of featuring images from photographers around the world, the new ads highlight local photography shot near where the ads have been posted.

Take a look:

Apple stock might be ready to explode

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Apple shares are taking a dive.
It might be a great time to buy into AAPL.
Photo: Ste Smith/Cult of Mac

The price of Apple shares have been in a slump all of 2016, but 2017 is shaping up to be an explosive year for AAPL.

Thanks to pent up demand from iPhone users for a big upgrade that probably won’t come this year, Apple is poised to have its biggest year ever when it launches the iPhone 7s, according to Cowen & Co’s financial analyst Timothy Arcuri who claims it pays to get in right now and wait out the iPhone 7 slump.

Apple camera system could fix the most annoying thing about concerts

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Concert photography could soon be banned.
Concert photography could soon be banned.
Photo: Vanja Terzic/Pexels

Nothing is worse at concerts than having some dude block your view of the band for 45 minutes to take crappy iPhone pics. But those days may be coming to an end soon thanks to Apple.

The company was recently granted a patent that would allow concerts and other private events to block iPhone users from taking photos and videos of the event by using infrared signals.

Transform your camera from a toy into a tool [Deals]

Learn the skills and concepts necessary to take professional level photos.
Learn the skills and concepts necessary to take professional level photos.
Photo: Cult of Mac Deals

Depending on who’s using it, a camera can either be a plaything or a means of expression, professional or otherwise. If you sprang for a proper digital or film camera but worry you won’t use it to its full potential, this course is for you. It’s 22 modules of professionally-taught, accredited instruction that’ll demystify the techniques and concepts of high-level photography for $19.99. This usually goes for more than $2,500.