Today in Apple history: iTunes ditches movie trailer downloads

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Apple's iTunes movie trailers go dark as streaming supplants downloads.
iTunes movie trailers go dark.
Photo: Tookapic/Pexels CC

May 24: Today in Apple history: iTunes ditches movie trailer downloads May 24, 2013: Apple begins phasing out the option for users to download movie trailers from its once enormously popular trailers.apple.com website.

The move signifies a major change taking place in the way customers consume digital content. Downloads will continue to decline as streaming services like YouTube and Netflix pick up steam.

Casey Neistat dipped his Apple Watch in gold and it still works

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Apple Watch
Of course Casey Neistat would try this.
Photo: Casey Neistat

YouTuber Casey Neistat found a way to bring back the color gold color option to the new Apple Watch Series 4: dunk it in 24 carat gold.

Apple hasn’t made a gold watch since the Apple Watch Edition was cancelled, so Neistat enlisted JerryRigEverything’s creator to come up with a solution. The entire process is a little bit more complex than just dipping a watch in gold, but it’s also so simple you could do it in your living room if you wanted.

Prepare to be amazed:

This Apple Lens concept is so ugly I can’t look away

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Apple Lens
These Apple Lenses are waterproofed with style.
Photo: Antonio De Rosa

Some pretty bad Apple Glasses concepts have graced the homepage of CultofMac over the last two years but this one might be the ugliest one yet. Most concepts go over-the-top with unrealistic tech features. This one has plenty of that, all wrapped up in some Neo Art Deco-style shades that somehow manage to look dorkier than the Microsoft HoloLens. It’s so bad, I’m absolutely fascinated.

If Apple’s long-rumored augmented reality headset looks anything like this we’re going to have to stage a intervention in Jony Ive’s design lab.

Warning — You can’t unsee this video:

How to find video subtitles on Mac and iOS the easy way

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subtitles mac
Subtitles — like many accessibility features — can be useful to anyone.
Photo: Cult of Mac

Both macOS and iOS have excellent built-in support for subtitles. And many video player apps will play a subtitle file for you if you just drop it into the same folder as a movie, or even drag and drop it onto a movie that’s already playing.

But if your hearing is fine, why should you bother with subtitles? I came up with a short list:

  • The audio on the movie/TV show is unclear.
  • English isn’t your first language, and you appreciate the help.
  • You want to watch a movie with the sound low.
  • You don’t understand the accents in that British TV drama.

The good news is that subtitles are easy. And the bad news? There is none.

Apple launches YouTube channel all about TV and movies

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Apple TV
Apple’s new YouTube channel is a bit odd.
Photo: Cult of Mac

Apple is gearing up for the launch of its Apple TV+ streaming service this fall with the creation of a new YouTube channel dedicated to movie and TV shows.

The channel serves up teasers, clips, behind the scenes looks, interviews and more about upcoming shows. While Apple’s lineup of original TV shows are still in development, Apple is focusing on other shows, like Game of Thrones which is in the middle of its final season.

Apple unleashes barrage of fun new iPad Pro videos

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IPad Pro
You’ve never seen iPad tricks like these.
Photo: Apple

Apple’s campaign to convince everyone that the iPad Pro is a true PC replacement continued today with a barrage of six new videos extolling the tablet’s many uses.

Everything from wedding planning to music making has been highlighted in Apple’s new series of iPad Pro videos. Most of the new video are how-to videos, but there is a fun new ad that features a ton of fancy iPad Pro twirling and keyboard flipping as one iPad Pro lover takes his beloved device on an important trip.

Watch all six right here:

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YouTube
YouTube TV has new content but also a higher price. Especially for those who subscribe through the App Store.
Photo: YouTube