Animoji go on a wild ride in crazy K-pop iPhone X ad


Apple's new Animoji ad is super trippy.
Photo: Apple

Apple has tapped into the power of K-pop for its wild new Animoji ad that came out today. The South Korean group HYUKOH gave Apple exclusive rights to their catchy new song for the fun ad that features a dazzling array of lights and animated cityscapes.

The minute-long ad is similar in style to the Grammy-themed Animoji ads Apple put out earlier this year. Only in this one, the visuals are ramped up to an all-new level.

Buckle up and enjoy the ride:

Samsung’s sad new ad is packed with iPhone disses


Samsung ad
Samsung's not pulling any punches in its latest ad.
Photo: Samsung

The life of an iPhone owner is a truly miserable experience, according to the Android smartphone makers at Samsung.

Apple’s big Android rival put out a new ad today titled “Moving On” that attacks the iPhone for taking a few seconds to load a boarding pass and if you’re not careful you might totally get caught in the rain with one while waiting for an Uber.

Take a look at the sad life of an iPhone user:

YouTube for iOS gives you more control over your experience [Essential iOS Apps #14]


Youtube App on iPhone X with Cult of Mac Video
The YouTube app is the best way to keep up with your favorite channels.
Photo: Ian Fuchs/Cult of Mac

50 Essential iOS Apps: YouTube, the best video app Every day, millions of people watch more than a billion hours of video on YouTube. More than half of those views come from mobile devices.

From tutorials and tech reviews to vlogs and movie trailers, YouTube is the largest video sharing service in the world, growing at a rate of 300 hours of content every minute (that’s an average of 18,000 minutes being uploaded every minute of every day). If you’re not using the YouTube app to dive into this ocean of video content, you’re not doing it right.

YouTube bingers can now set ‘take a break’ reminders


full screen youtube iPad safari
Is it time you took a break from YouTube?
Photo: Charlie Sorrel/Cult of Mac

Hello, my name is Killian and I’m a YouTube addict.

I know I’m not the only one. There’s a large number of us out there. But now we have help. YouTube’s new “take a break” reminders let you know when it’s time to put down your phone and experience life outside of videos.

Here’s how you use them.

Watch HDR YouTube videos on your iPhone X


Displaying an HDR YouTube video on a non-HDR screen is impossible.
Unfortunately, displaying an HDR YouTube video on a non-HDR screen is an exercise in futility.
Graphic: Ed Hardy/Cult of Mac

There’s a whole YouTube channel devoted to HDR videos, and the iPhone X can now display them as they are meant to be seen.

High Dynamic Range offers a greater span of colors that most screens can display. The OLED display in Apple’s flagship device is up to the job, though.

How to restrict what your kids can watch on YouTube


youtube restrictions
Some things are definitely adults-only.
Photo: Cult of Mac

Kids on YouTube are like rats at a food dispenser. Tap, tap, tap, next video please. But unlike the rats, which get “rewarded” with an electric shock or worse, kids just end up surfing the Up Next links until they end up seeing a rat getting shocked, or worse. A more pompous writer would point out here that it’s a parent’s job to monitor their child’s YouTube activity, but actual parents know this isn’t particularly realistic. So how do you stop your kids watching the wrong thing? Let’s see:

Zoom through Apple’s spaceship parking garage


Apple parking garage
A parking garage like no other.
Photo: DurangoLyft/YouTube

The design of parking garages rarely captures the imagination. But a dash-cam video of a parking facility at Apple’s spaceship campus will likely prompt a few ooh’s and ahh’s from design fans.

The three-and-a-half-minute video shot by a Lyft driver is worthy of narration from Apple design guru Johnny Ive and has all the hallmarks of a well-made Apple device: attractive simplicity, clean lines, and functional flow.

Google’s got a new challenge for Apple Music


YouTube Music
Google Play Music is reportedly merging with YouTube Music.
Photo: Ed Hardy/Cult of Mac

In the streaming music battle, the competition is between Spotify and Apple Music. Google Play Music is barely a blip, with 4 percent of the U.S. market.

But the situation is more complex than that. Google’s YouTube video service actually dominates streaming music, though it isn’t supposed to be in that business at all.

According to unconfirmed reports, Google plan is to merge its music service with another, and also turn millions of free YouTube listeners into paying customers.

Apple throws shade at Android in hilarious iPhone ads


Apple ad
Up your selfie game with Portrait Lighting.
Photo: Apple

Apple is back with a new set of ads aiming to get Android users to switch to iPhone. The two new ads showcase Portrait Mode and Portrait Lightning on the newest iPhones, while also bragging about the App Store’s security compared to Google Play.

Watch them both:

New ads showcase kids’ creativity with the Apple Pencil


Apple Pencil ad
Apple's new ad campaign is aimed at users in Turkey.
Photo: Apple

There are plenty of pro-grade applications for the iPad, but that doesn’t mean that kids aren’t also benefitting from Apple’s tablet and the Apple Pencil stylus.

In a new series of ads which debuted on its Turkey YouTube channel, Apple shows off images drawn by kids using the Apple Pencil. Check them out below.