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Apple’s clever Escape From the Office ad hits YouTube top 10

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Apple’s clever 'Escape from the Office' ad hits YouTube top 10
Escape from the Office is more than an ad for Apple products. It's fun and aspirational.
Screenshot: Apple

Apple successfully created an extended video advertisement that people want to watch. Escape From the Office made it on YouTube’s own most most popular global ads of the past year.

It’s about a group who sets out to create a small business after ditching corporate life. They use Apple products, of course, but that’s not truly the focus.

Today in Apple history: iTunes ditches movie trailer downloads

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Apple's iTunes movie trailers go dark as streaming supplants downloads.
iTunes movie trailers go dark.
Photo: Tookapic/Pexels CC

May 24: Today in Apple history: iTunes ditches movie trailer downloads May 24, 2013: Apple begins phasing out the option for users to download movie trailers from its once enormously popular trailers.apple.com website.

The move signifies a major change taking place in the way customers consume digital content. Downloads will continue to decline as streaming services like YouTube and Netflix pick up steam.

Improved iPhone privacy protections could cost Facebook $20.9 billion and counting

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Facebook vs. iPhone App Tracking Transparency
Turns out the answer to this question was “do not track” 80% of the time.
Photo: Apple/Cult of Mac

A tweak to iOS privacy settings made in 2021 has already cost Facebook $8.1 billion, and the social-networking company’s losses will increase by another $12.8 billion in 2022, according to an industry report.

Forcing applications to ask permission before tracking their users’ online activity hurt other companies, too. But nowhere near as much as Facebook.

iMovie 3.0’s new features make short work of social videos

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iMovie 3 Storyboard feature
Storyboards provide a shot-by-shot guide to the most common social videos.
Photo: Apple

iMovie has long been Apple’s default tool for creating quick, gorgeous videos on your iPhone or iPad. With Tuesday’s update to iMovie 3.0, Apple added a pair of new creative tools designed to help “aspiring content creators and moviemakers learn to edit and improve their video storytelling skills.”

The ultimate goal? To make creating compelling videos easier than ever.

YouTube picture-in-picture rolling out for all iPhone users [Update: NOPE]

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YouTube Picture in Picture is back. At least for now.
Watching a YouTube video in Picture in Picture is back!
Photo: Ed Hardy/Cult of Mac

YouTube said Sunday that it is rolling out picture-in-picture support for all users of its iOS app. Then it walked the announcement back on Monday. A mixup by a support person is the problem.

The convenient feature has been in beta testing for many months, and some people say they’ve begun getting access to the non-beta version several days ago. But not according to YouTube.

YouTube may be rolling out picture-in-picture feature for all iPhone users

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YouTube picture-in-picture may finally be close to full iPhone support
The long, long wait for YouTube picture-in-picture support for iPhone could be near its end.
Graphic: YouTube

Looks like YouTube might have begun rolling out picture-in-picture support for all users of its iOS app. A Cult of Mac reader reports the feature started working on his iPhone on Wednesday, and he’s not a YouTube Premium subscriber.

Beta testing for the PiP feature is scheduled to end April 8, so it wouldn’t be surprising if the rollout had already begun.

YouTube TV launches picture-in-picture feature on iPhone and iPad

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YouTube TV
Picture-in-picture support for iPhone and iPad comes to YouTube TV. But not to all YouTube users.
Image: YouTube/Cult of Mac

YouTube TV subscribers with an iPhone or iPad can now watch shows in a small window while another app is open. The feature is rolling out now.

However, picture-in-picture support is not yet available for all mobile users of the YouTube application, as has been promised.

YouTube still doesn’t offer promised picture-in-picture feature on iPhone

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YouTube picture-in-picture may finally be close to full iPhone support
The long, long wait for YouTube picture-in-picture support for iPhone could be near its end.
Graphic: YouTube

YouTube has once again pushed back the date when it will apparently follow through on its promise to allow all iPhone users to watch video from its application in a small window while another app is open. The feature is already available for YouTube Premium subscribers, but it in beta testing, and that is scheduled to end on April 8. So that’s that next date that picture-in-picture could become available for all iPhone users.

When it finally launches, PiP will make YouTube videos easier to enjoy because they’ll allow people to use their iPhone to multitask while also watching.