Apple just posted a video on its YouTube channel to explain how they made the most recent TV ad for the holidays, “The Song.”

In the ad, a young woman uses GarageBand to sing a duet with her grandmother’s recording from the past. It’s a touching video that strikes a sentimental chord for many of us with grandparents who came of age back in the 1940s, as well as audio geeks who might remember the technology back then to create records: the audio booth.

Check out the video below for the full story from Apple, including the cool fact that they made an actual record using one of these old audio booths, The Voice-o-graph, for the young woman to sing along with.

Aside from some print ads, Apple’s advertising for the iPhone 5s has been quite scare compared to the iPhone 5c. Multiple iPhone 5c ads have aired on TV already, but the 5s hasn’t gotten any TV attention. Today the first ad dedicated to the iPhone 5s was finally released. The title is “Metal Mastered.”

As you can imagine, it’s all about the gold model, and the song is even by an artist named Goldfrapp. How appropriate. Liquid gold slowly forms into an iPhone like a Terminator, and the gold Touch ID ring around the home button is placed last as the finishing act.

Now that’s pretty. Apple just posted a HD video of its new, poignant TV ad, “Photos Every Day,” on its YouTube Channel.

As the company is known to do during high profile TV events, Apple aired a new ad during tonight’s Academy Awards. The ad was appropriately themed for filmmakers. Various iPad apps were shown off with the taglines “lights,” “camera,” and “action.”

This ad is very similar to the two iPad TV spots Apple aired last week, “Alive” and “Together.”

Source: YouTube

Apple just posted its new iPad mini ad, “I’ll Be Home,” in which an adorable young girl, shown on an iPad, plays “I’ll Be Home For Christmas” on the ukulele via FaceTime to her Grandfather, who is shown on an iPad mini.

It’s thirty seconds of holiday cheer, presented without comment or text, with only an Apple logo and some suggestion of snow at the very end. It’s a sweet little video, and honestly, Apple, you had me at ukulele music.

Source: YouTube