The Mac mini is still an “important part” of Apple’s lineup, according to CEO Tim Cook. The most affordable macOS machine has gone without an update for three years, but fans should not be worried about it getting the chop.
Apple CEO Tim Cook is a full-on geek when it comes to augmented reality.
Cook has raved about AR’s potential in a number of interviews the last year, but according to a PhD student at the University of Oxford, Tim actually has a great understanding of the technology. In a story shared on Reddit, the student reveals how Tim Cook dug deep into the details of the tech during a recent demo.
As part of his trip to Europe, Tim Cook visited a forest in northern Sweden with a representative from one of the companies which supplies Apple’s sustainably sourced packaging.
On Twitter, Cook described the “breathtaking forests,” which he got to experience with employees from Iggesund Paperboard, a supplier that that has been working to provide Apple with packaging for its various devices for more than 10 years. As part of his trip, Cook symbolically planted some pine trees.
Creating diversity at Apple isn’t just about making sure more people of color get added to the mix, according to the exec put in charge of creating a more diverse and inclusive culture at the iPhone maker’s offices.
Denise Young Smith, Apple VP of Diversity and Inclusion, was part of a recent panel discussion on fighting racial injustice where she talked about her mission at Apple. White men currently account for 56% of Apple’s workforce, but Young Smith says that doesn’t mean the company isn’t diverse.
Tim Cook made an appearance in the U.K. yesterday to open The Oxford Foundry, a new Oxford University venue that’s focused on developing entrepreneurial skills for students and future entrepreneurs.
In a wide-ranging conversation on stage, Cook discussed everything from his approach to innovation to when to listen to customers (and when not to). Check out a video below.
Apple’s augmented technology platform ARKit is going to be as big as the App Store and multitouch, but the technology’s not yet there to make a standalone AR headset.
Those are the biggest takeaways from a wide-ranging interview Apple CEO Tim Cook gave to the U.K.’s Independent newspaper as part of his trip to Europe this week. The interview also covered his love of the military, and why Apple shouldn’t stay silent on issues it disagrees with.
If you’re a young student looking to learn a new language, you might want to consider Swift before learning how to speak English, according to Apple CEO Tim Cook.
Yesterday’s first ever meeting between Apple CEO and French President Emmanuel Macron involved discussion of Apple’s support for local startups and French economic reforms — which could result in Apple having to pay more in the countries where it operates.
Macron is one of many European leaders wanting to reform tax structures to make it more difficult for companies, including Apple, to avoid taxes by using complex shell company structures. He has previously accused tech giants of failing to contribute to a common good.
Tim Cook is currently in France, where he making a variety of visits — including meeting with President Emmanuel Macron.
Cook will meet with President Macron, who assumed power in this year’s May election, later today. He has also made a number of stops, including meeting with one of Apple’s suppliers and paying his respects at the Normandy American Cemetery and Memorial, which honors American troops who died in Europe during World War II.
Today marks six years since Steve Jobs passed away at the age of 56. To mark the occasion, current CEO Tim Cook tweeted out a photo of Jobs and the words, “Make something wonderful, and put it out there.”
LTE connectivity problems that have plagued users since the launch of the Apple Watch Series 3 appear to already be over.
Apple released a new update for watchOS today that reportedly fixes the LTE glitch after the wearable went on sale to the public nearly two weeks ago.
An email supposedly sent by Apple CEO Tim Cook to address this week’s Las Vegas shooting appears to be fake.
The message, purportedly sent to all Apple employees, called on them to stay strong in the wake of Sunday’s horrific attack, which left more than 50 dead.
Apple shareholders waiting to find out what iPhone 8 sales will mean for the company’s bottom line will have to wait one more month before getting the news.
On its investor portal this afternoon, Apple revealed that its Q4 2017 earnings report will come out November 2.
Apple CEO Tim Cook ranks as one of the three most influential personalities in the world, according to Vanity Fair.
The fashion magazine published its annual “New Establishment” list today. While the top two spots did not change from last year’s rankings, Cook made a big leap from his No. 11 position in 2016 into the top 3.
Apple CEO Tim Cook paid a visit to the Apple store in Palo Alto this morning to celebrate the launch of the iPhone 8.
Despite seeing modest lines for the device’s launch around the country, Cook told reporters today he’s “thrilled” with the response to both the iPhone 8 and the Apple Watch Series 3. Many stores across the globe have sold out of the new watch and according to Cook, the iPhone 8 is out of stock in some places too.
Apple’s generous spirit and its bank account continue to keep on giving in light of another major disaster, this time in Mexico.
The company already donated millions of dollars to relief efforts for hurricanes Harvey and Irma. Now Apple CEO Tim Cook has revealed that the company is sending money to Mexico to help clean up the damage done by the recent earthquake.
The Apple Watch has come a long way from the first model. With each update, Apple adds important missing ingredients, like GPS, a faster processor, cellular and an altimeter.
So has Apple Watch finally reached its true potential? Cupertino certainly thinks so. Apple COO Jeff Williams described Series 3 with cellular as “the ultimate expression of Apple Watch” at last week’s special event.
But three big problems still remain (not including the cellular connectivity glitch Apple is scrambling to fix ahead of this Friday’s ship date).
$1,000 for the iPhone X is a “value price” to pay for such a premium product, Tim Cook told viewers during an in-studio interview with Good Morning America today.
In the 10-minute interview, Cook defended the pricing of the next-generation iPhone, talked about his excitement over augmented reality, discussed Steve Jobs’ legacy at Apple, and touched on the ongoing political topic of “Dreamers” in the United States — referring to illegal immigrants who were brought into the U.S. as children.
Getting your fingers all over the iPhone X’s edge-to-edge super Retina display won’t be easy during 2017.
According to one of the most accurate Apple analysts in the game, the new tech inside the iPhone X will cause the supply of units to be severely constrained. Even though the new device doesn’t go on sale until November, Apple’s going to be facing production shortages for quite some time.
Apple’s futuristic iPhone X was revealed less than 24 hours ago, but it’s taken the internet no time at all to lambast it with a series of jokes and parody videos.
Skewering the worst new iPhone features is a time-honored tradition after an Apple keynote, and YouTuber jacksfilms has come out with one of the most hilarious parodies we’ve seen yet. The short video takes iPhone X to task for adding its silly notch and ridiculous 3D emoji instead of other, more useful features.
Prepare to laugh your animoji face off.
The Apple Watch is finally ready to cut the cord with your iPhone.
Apple unveiled its new Apple Watch Series 3 at the iPhone X keynote in Cupertino today and it appears to pack all the features fans have wanted in an Apple wearable since the original was unveiled over two years ago.
The wait for the iPhone X is nearly over.
Today at 10 a.m. Pacific in Apple Park’s shiny new Steve Jobs Theater, the most futuristic smartphone to ever come out of Cupertino will finally be unveiled. Over a year’s worth of rumors have led to this moment. Even though there’s almost nothing we don’t know about the new smartphone, anticipation is still off the charts for Apple’s $1,000 iPhone.
Cult of Mac will be right here live-blogging all the action with up-to-the minute analysis and insight. We’ll break down all the new features and surprises. The iPhone X won’t be the only star of today’s show, either: We’re expecting a new Apple Watch, updated Apple TV and much more!
Tim Cook and Co. are set to hit the stage soon, so grab some popcorn and come join the party below:
The long wait for Apple’s big iPhone 8 upgrade is nearly over.
Apple is set to unveil its new lineup of iPhones during an event at the Steve Jobs Theater in Cupertino on September 12. This year’s model has been hyped more than any in recent memory. Tons of new features are being packed into the 10th edition of the iPhone for what will likely be the most innovative smartphone Apple has released in years.
Here are all the details and new features we know are coming:
After Apple ranked third in Fortune’s annual list of companies that Change the World, Tim Cook sat down for a wide-ranging interview to discuss how Apple is making a dent in the universe now.
The Apple CEO talked about everything from education and health initiatives to how Cupertino thinks different about charity. He also revealed that some of Apple’s research and development regarding health and wellness won’t ever be about making money.
Here are some of the highlights:
As Florida braces for one of the biggest hurricanes ever recorded, Apple is reaching into its wallet to help provide aid to victims of Hurricanes Harvey and Irma.
The iPhone-maker revealed today that it is donating $5 million to boost relief efforts for hurricane victims. The company is also making it easier for iTunes users to pitch in.
