Apple’s cryptic invitation confirms September 12 event


Apple invite
The iPhone 8 is on the way!
Photo: Apple

The next iPhone keynote has been officially revealed by Apple today.

After months of anticipation and a flurry of rumors, Apple finally sent out media invites to its big iPhone 8 event today, welcoming the press to come to Apple Park for the big date.

Apple’s keynote is set for September 12, which is in line with previous rumors that circled the second Tuesday of September as time when the keynote would take place. The event will take place in the Steve Jobs Theater at Apple Park.

The cryptic invites say “Let’s meet at our place” but don’t specify what products will be announced. Obviously, everyone knows that the next generation of iPhones will be unveiled at the event, though there could be some other products that make an appearance as well.

Apple is expected to present three new iPhones on stage: the iPhone 7s, iPhone 7s Plus and the premium iPhone 8 models. Other products that could make an appearance include a new Apple TV with 4K video support as well as the Apple Watch Series 3 with LTE.

This year’s iPhone promises to bring some of the biggest innovations Apple fans have seen in years. The iPhone 8 is rumored to have a new form factor with an all-glass design. Facial recognition may be one of the headline features too, along with inductive charging, OLED display with minimum bezels, improved cameras, and much more.

Per usual Cult of Mac will be here live blogging all the action with up-to-the-minute analysis on all the new goodies. Circle the date on your calendar and get your wallet ready for what promises to be Apple’s greatest iPhone ever.

  • Jay

    I highly doubt  will call the ”premium iPhone” iPhone 8.

  • vik sara

    I review the Invite with Micro scope … seems quite a few phones with out of focus look at the white image corner is smooth round like phone……… 2nd this also indicate the heat map … 3D face ID….

    bring it on Apple ….

  • Chris

    I think if it’s going to be called anything, it should be called the iPhone Pro. I think iPhone Pro makes much more sense for a new name for the premium iPhone model since it matches their existing products, for instance, iPad and iPad Pro, MacBook and MacBook Pro, iMac and iMac Pro (available in December), etc.

    • thinkmanNV


  • thinkmanNV

    Dear Cult of Mac, please Google the word “cryptic”, then let me know how it in anyway applies to this article.

    • Cryptic – “having a meaning that is mysterious or obscure.” What’s the event about? Don’t know! (Except we do …)