Tim Cook might take Trump on tour of Texas Mac Pro factory


Apple hires pro-Trump lobbyist to win it a good deal on China tariffs
Trump and Cook have had a complex relationship since 2016.
Photo: White House

Apple CEO Tim Cook and President Donald Trump will reportedly tour facilities in Austin, Texas, where the company makes its Mac Pro desktops.

The trip would be part of Trump’s ongoing efforts to highlight U.S. manufacturing. Last month, Trump toured the Louis Vuitton factory in Alvarado, Texas.

Today in Apple history: iPad Pro makes its big debut


iPad Pro
The iPad Pro was a big step forward for the iPad.
Photo: Leander Kahney/Cult of Mac

November 11: Today in Apple history: iPad Pro debutsNovember 11, 2015: Apple’s first iPad Pro goes on sale after months of speculation about the giant-size tablet. With its much larger screen, professional-oriented targeting and dreaded (optional) stylus, the 12.9-inch iPad Pro represents Apple CEO Tim Cook’s cleanest break yet from Steve Jobs’ vision for iOS devices.

And it turned out all the better for it!

Apple’s business in China may be starting to stabilize


Apple’s business in China may be starting to stabilize
Tim Cook has said that China is Apple's future.
Photo: Tim Cook/Weibo

China has been one of the biggest causes of Apple instability in recent times, particularly when it comes to trade tensions between China and the United States. Things may be starting to stabilize, however, as Tim Cook noted in Apple’s earnings call yesterday.

That’s good news when it comes to the country Cook has said is Apple’s future biggest customer.

Tim Cook thinks early adopters will buy both AirPods and AirPods Pro


Tim Cook thinks early adopters will buy both AirPods and AirPods Pro
Will people buy both?
Photo: Killian Bell/Cult of Mac

Tim Cook thinks Apple’s awesome new AirPods Pro are “complementary” to the original AirPods. No, he’s not just referring to the fact that there is a space in the market for both products. He thinks many AirPods Pro customers will buy and own regular AirPods as well.

And you know what? Given Apple’s amazing track record in the “hearables” area, I don’t have any problem believing he might just be right.

Biggest shockers from Apple’s record-smashing Q4 earnings


quotes on Apple
Surprise! Apple made an ungodly amount of money last quarter.
Photo: Apple

Apple shares are soaring in after-hours trading today thanks to yet another record-breaking earnings report.

Tim Cook and Apple CFO Luca Maestri got on the phone with investors after the numbers came and provided some surprising details on how Apple hit a new high for Q4 revenue despite slowing iPhone sales. While everyone has been focusing on Apple’s booming services business, one of the company’s other product categories has transformed into its true growth engine.

Apple sets new Q4 record with $64 billion in revenue


Big pile of cash underneath an Apple logo.
Apple's giant pile of cash continues to grow.
Image: Ste Smith/Cult of Mac

Apple earnings report for the fourth fiscal quarter of 2019 met the most bullish of Wall Street expectations this afternoon with a Q4 record high of $64 billion in revenue and $3.03 earnings per share.

Apple’s stock price started soaring in after-hours trading on news of the positive earnings. With the iPhone 11 on sale for just 10 days during Q4, Apple CEO Tim Cook gave credit to Apple’s booming service business and the Apple Watch and AirPods for pushing the quarter to record heights.


Earnings call
Get ready for another record breaking quarter.
Photo: Jim Merithew/Cult of Mac

Today in Apple history: Scott Forstall gets forced out of Apple


The disastrous Apple Maps showed Scott Forstall the way out of Cupertino.
Photo: Apple

October 29: Today in Apple history: Scott Forstall gets forced out of Apple after disastrous Apple Maps launch October 29, 2012: Scott Forstall, Apple’s senior vice president of iOS software, is ousted from the company after the disastrous Apple Maps launch.

Apple divvies up the roles previously handled by Forstall, who once seemed on a path to the top, among other high-level execs. Jony Ive assumes leadership of the Human Interface team. Craig Federighi becomes head of iOS software. Eddy Cue takes control of Maps and Siri. And Bob Mansfield “unretires” to lead a new technology group.