A breathless glossary of terms for understanding Apple’s earnings call


It will all be there in black-and-white on the quarterly Apple earnings report.
It will all be there in black-and-white on the quarterly Apple earnings report.
Photo: Kevin Dooley/Flickr CC

During quarterly earnings calls, many executives deploy language designed to puff up, excuse or obfuscate their companies’ recent performance. The goal is to make investors pant with delight over implied future success. And ultimately to give the company more money. Always. More. Money.

But when you’re Apple — with a mind-blowing market cap and a seemingly never-ending supply of hit products — you typically don’t need to craft hopeful-yet-non-material statements or deflect questions designed to get at the bottom line.

Apple’s next earnings call takes place this afternoon. If it’s anything like the last one, CEO Tim Cook and CFO Luca Maestri will simply lay out the good news. After all, analysts expect $73.8 billion in revenue over $59.7 billion in the same quarter last year.

Tim Cook called Nancy Pelosi and other Democrats worried about antitrust legislation


Tim Cook congressional antitrust hearing: Should Tim Cook be worried about Congress breaking up Apple?
"Or how about we don't?"
Photo: C-SPAN

Tim Cook reportedly got in touch with Speaker Nancy Pelosi, in addition to other members of Congress, to voice his worries about possible antitrust legislation, the New York Times reported Tuesday.

The Democrats are currently circulating drafts of antitrust bills that could affect the likes of Apple, Amazon, Facebook and Google. If passed, these bills could impact Apple’s ability to own and operate its own App Store marketplace in the way it currently does.

Today in Apple history: Steve Jobs returns to work after liver transplant


Why Salesforce chief gave up AppStore.com for Apple
Steve Jobs underwent a liver transplant earlier in the year.
Photo: Ben Stanfield/Flickr CC

June 22: Today in Apple history: Steve Jobs returns to work after liver transplant June 22, 2009: Steve Jobs returns to work at Apple, a couple of months after undergoing a liver transplant as part of his cancer treatment.

Although Jobs has been steadily getting back into work for the past several weeks, the news is made official when a quote from him appears on a June 22 press release about iPhone 3GS sales. An Apple employee also alerts the media after spotting Jobs on campus.

With his return confirmed, everyone wants to know how long Jobs will continue to lead Apple.

Tim Cook calls Apple’s privacy features a ‘fundamental human right’


Privacy is baked into everything Apple does.
Photo: Privacy

In a new video aimed at the European market, Apple CEO Tim Cook talks about how “privacy is a fundamental human right” that his company works hard to embed into every new product it makes. The six-minute video comprises various clips from Apple’s recent Worldwide Developers Conference related to the topic of privacy. Cook also recorded new bookends in which he shares some of his own thoughts.

Check it out below.


In its first five years, the App Store becomes an unstoppable money machine, paying out $10 billion to app developers.
In its first five years, the App Store becomes an unstoppable money machine.
Photo: Apple

Apple employees expected back in the office in September


Apple leases new offices near to Apple Park
The Apple Park company HQ will soon be buzzing with activity again.,
Photo: Duncan Sinfield

Apple employees are expected to return to the office this autumn. A memo sent to employees says they should plan to be on the office three days a week, if not more. That includes the company headquarters.

The change comes as COVID-19 infection rates in the U.S. have fallen dramatically in recent weeks.

Tim Cook will speak at Europe’s biggest startup and tech event


Tim Cook will speak at the conference for the first time.
Photo: VivaTech

Apple CEO Tim Cook will speak at VivaTech, described as Europe’s biggest startup and tech event, later this month. The multiday conference runs from June 16 through June 19. It has yet to be confirmed which day Cook will appear, and we still don’t know whether his talk will be given live or (as is more likely) virtually.

In a tweet, VivaTech’s organizers said: “Newsflash! Apple CEO Tim Cook will speak at #VivaTech for the first time!”

Does being gay make Tim Cook a better CEO?


Apple CEO Tim Cook calls being gay
Tim Cook calls being gay "God's greatest gift."
Photo: thierry ehrmann/Flickr CC

Since he came out as gay eight years ago, Apple CEO Tim Cook has led the company through the most successful period in its history. Cook once said he wanted to prove you can “be gay and still go on and do some big jobs in life.” He’s certainly done that.

But maybe there’s more to this story than overcoming prejudice. In 2018, Cook told CNN that being gay is “God’s greatest gift to me.” Far from a disadvantage, could being gay actually be an instrumental part of his success?

As a gay man myself, Cook has always been an inspiration for me. So to celebrate Pride Month, here’s why I think being gay made him a better CEO.

Apple is world’s biggest tech giant, but Tim Cook is far from best-paid CEO


Tim Cook
"I ranked where on the list?"
Photo: Apple

Tim Cook is one of the highest-profile CEOs in the world, currently in his tenth year running what’s currently the most valuable public company in the United States. But Cook is far from the biggest earner when it comes to executive compensation.

According to a ranking by the Wall Street Journal, Cook ranked 171st among S&P 500 CEOs in 2020s, taking into account both pay and compensation packages. While Cook’s take-home was a more-than-adequate $14,769,259 for the year, that’s still considerably under the $211 million raked in by Chad Richison of Paycom, the no. 1 entry on the list.