Tim Cook geeks out on AR during Oxford demo

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iPhone 8 Plus
Augmented Reality on the iPhone 8 Plus is a taste of the future.
Photo: Ste Smith/Cult of Mac

Apple CEO Tim Cook is a full-on geek when it comes to augmented reality.

Cook has raved about AR’s potential in a number of interviews the last year, but according to a PhD student at the University of Oxford, Tim actually has a great understanding of the technology. In a story shared on Reddit, the student reveals how Tim Cook dug deep into the details of the tech during a recent demo.

Today in Apple history: Tim Cook becomes Apple’s chief operating officer

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Cook
Tim Cook was on his way to the top spot at Apple.
Photo: Jim Merithew/Cult of Mac

October 14: Today in Apple history October 14, 2005: Tim Cook takes the reins as Apple’s chief operating officer, continuing an upward climb through the company’s ranks that will make him CEO less than six years later.

“Tim and I have worked together for over seven years now, and I am looking forward to working even more closely with him to help Apple reach some exciting goals during the coming years,” Steve Jobs says in a statement.

Tim Cook visits Swedish supplier of Apple’s sustainable packaging

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sustainable packaging
This should really be a caption contest.
Photo: Tim Cook

As part of his trip to Europe, Tim Cook visited a forest in northern Sweden with a representative from one of the companies which supplies Apple’s sustainably sourced packaging.

On Twitter, Cook described the “breathtaking forests,” which he got to experience with employees from Iggesund Paperboard, a supplier that that has been working to provide Apple with packaging for its various devices for more than 10 years. As part of his trip, Cook symbolically planted some pine trees.

12 white dudes in room is totally diverse, says Apple VP of Diversity

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diversity Apple
Apple is pledging to do more on the diversity front.
Photo: Apple

Creating diversity at Apple isn’t just about making sure more people of color get added to the mix, according to the exec put in charge of creating a more diverse and inclusive culture at the iPhone maker’s offices.

Denise Young Smith, Apple VP of Diversity and Inclusion, was part of a recent panel discussion on fighting racial injustice where she talked about her mission at Apple. White men currently account for 56% of Apple’s workforce, but Young Smith says that doesn’t mean the company isn’t diverse.

Tim Cook opens up new Oxford Foundry facility in the U.K.

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Cook
Tim Cook shared his thoughts with future entrepreneurs.
Photo: Saïd Business School, University of Oxford

Tim Cook made an appearance in the U.K. yesterday to open The Oxford Foundry, a new Oxford University venue that’s focused on developing entrepreneurial skills for students and future entrepreneurs.

In a wide-ranging conversation on stage, Cook discussed everything from his approach to innovation to when to listen to customers (and when not to). Check out a video below.

Tim Cook: Don’t expect a standalone AR headset anytime soon

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Cook
ARKit is as big as the App Store and Multitouch, Tim Cook says.
Photo: Jim Merithew/Cult of Mac

Apple’s augmented technology platform ARKit is going to be as big as the App Store and multitouch, but the technology’s not yet there to make a standalone AR headset.

Those are the biggest takeaways from a wide-ranging interview Apple CEO Tim Cook gave to the U.K.’s Independent newspaper as part of his trip to Europe this week. The interview also covered his love of the military, and why Apple shouldn’t stay silent on issues it disagrees with.

Tim Cook talked taxes, supporting startups with French president

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Tim Cook still hid a few surprises up his sleeve for the iPhone X event.
This was Tim Cook's first meeting with the French president.
Photo: Apple

Yesterday’s first ever meeting between Apple CEO and French President Emmanuel Macron involved discussion of Apple’s support for local startups and French economic reforms — which could result in Apple having to pay more in the countries where it operates.

Macron is one of many European leaders wanting to reform tax structures to make it more difficult for companies, including Apple, to avoid taxes by using complex shell company structures. He has previously accused tech giants of failing to contribute to a common good.

Tim Cook meeting with France’s President Macron

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Cook
It is likely the duo will discuss Apple's tax battles with the E.U.
Photo: Jim Merithew/Cult of Mac

Tim Cook is currently in France, where he making a variety of visits — including meeting with President Emmanuel Macron.

Cook will meet with President Macron, who assumed power in this year’s May election, later today. He has also made a number of stops, including meeting with one of Apple’s suppliers and paying his respects at the Normandy American Cemetery and Memorial, which honors American troops who died in Europe during World War II.