September 23, 1981: Years before Steve Jobs would tell us to “think different” and Tim Cook would say Apple should act as a “force for good,” Cupertino lays out what it calls its “Apple Values.”
Despite being written more than four decades ago, the values Apple viewed as crucial to its brand remain relevant today. They demonstrate that Apple always has been a company that’s about more than just selling computers.
September 19, 2014: The iPhone undergoes its biggest upgrade — both figuratively and literally — since the original, with the launch of the iPhone 6 and iPhone 6 Plus handsets.
The iPhone 6 brings a new 4.7-inch form factor, while the iPhone 6 Plus boasts a massive 5.5-inch design. The previous-generation iPhone 5 measured only slightly taller than its 3.5-inch predecessors. But with the iPhone 6, Apple abandons that strategy for the first time to take on big-screen Android “phablets.”
Something unexpected came out of Vox Media’s Code conference Wednesday — a birth announcement for The Steve Jobs Archive. The new repository celebrates the Apple co-founder’s life and strives to share his values. Various programs are planned.
In a panel discussion, Apple CEO Tim Cook, former design honcho Jon Ivy and Jobs’ widow, Laurene Powell Jobs, discussed the man’s legacy and introduced the archive.
August 24, 2011: With his health worsening, a cancer-stricken Steve Jobs steps down from his role leading Apple. Tim Cook assumes the role of Apple’s seventh CEO.
“I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know,” Jobs writes in his retirement letter to the Apple board. “Unfortunately that day has come.”
Two of the best-loved shows on Apple TV+ — Severance and Ted Lasso — took home honors over the weekend from the Hollywood Critics Association TV Awards.
Severance won five awards, including Best Drama, and Ted Lasso won two awards, including Best Comedy. Apple TV+ topped all streaming services with 53 nominations overall.
During quarterly earnings calls, many executives deploy language designed to puff up, excuse or obfuscate their companies’ recent performance. The goal is to make investors pant with delight over implied future success. And ultimately to give the company more money. Always. More. Money.
But when you’re Apple — with a mind-blowing market cap and a seemingly never-ending supply of hit products — you typically don’t need to craft hopeful-yet-non-material statements or deflect questions designed to get at the bottom line.
Apple’s next earnings call takes place this afternoon. Unlike in recent calls, CEO Tim Cook and CFO Luca Maestri may actually have some bad news this time. The company has warned it may take up to an $8 billion revenue hit thanks to supply constraints.
So analysts are erring, somewhat, on the side of caution, expecting Q3 2022 earning per share of $1.16, a 10.7% decline from Q3 2021 (note that Q3 refers to Apple’s fiscal calendar Q3, which differs from the regular calendar because the company, like many, considers its fiscal “Q1” to be the holiday season, which is what we think of as the fourth quarter of the year).
With Apple in the antitrust spotlight both abroad and in the U.S., Cupertino is spending more than it ever has before on political lobbying.
And CEO Tim Cook has become one of the most politically active tech executives in the country.
June 22, 2009: Steve Jobs returns to work at Apple, a couple of months after undergoing a liver transplant as part of his cancer treatment.
Although Jobs has been steadily getting back into work for the past several weeks, the news is made official when a quote from him appears on a June 22 press release about iPhone 3GS sales. An Apple employee also alerts the media after spotting Jobs on campus.
With his return confirmed, everyone wants to know how long Jobs will continue to lead Apple.
Apple CEO Tim Cook teased the company’s rumored AR/VR headset during an interview with Chinese state-affiliated media on June 14.
He expressed his excitement about augmented reality and the opportunities in this space.
June 10, 2013: Apple passes a major milestone in iOS history, as payments to app developers top $10 billion on the App Store’s fifth birthday.
Speaking at WWDC 2013, Apple CEO Tim Cook reveals that the company paid out half of this money in the previous year. He also notes that this outrageous total is three times more than all other app store platforms combined. With 575 million user accounts registered, Apple has more credit cards on file than any other company on the internet.
People have downloaded 50 billion apps in total out of a collection of 900,000 available, Cook says, with 93% of the apps downloaded at least once every month.
