Tim Cook loves saying ‘no’ to ideas, just like Steve Jobs did

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Tim Cook
Like Jobs, Tim Cook is as proud of the ideas he says no to.
Photo: Apple

In a new interview, Tim Cook says that one of the priorities of his job is learning to say “no to a bunch of great ideas” in order to keep Apple focused.

“There is more noise in the world than change,” he said. “One of my roles is to try to block the noise from the people who are really doing the work. That’s tougher and tougher in this environment … We can do more things than we used to do because we’re a bit bigger. But in the scheme of things versus our revenue, we’re doing very few things. I mean, you could put every product we’re making on [a] table, to put it in perspective. I doubt anybody that is anywhere near our revenue could say that.”

If the importance of saying “no” sounds familiar, it’s because it’s a lesson straight out of the Steve Jobs playbook.

The hype is real, HomePod is incredible … catch our discussion on The CultCast

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X-ray view of HomePod
Hearing is believing.
Photo: Apple

Friends, HomePod is even better than the hype! It’s one of the best products Apple’s ever made. Don’t miss our discussion on The CultCast. Plus: HomePod versus the rivals; the big HomePod flaw you need to know about (one Apple is trying to downplay); how Apple plans to revamp its future software; and, is another new Apple product on the horizon? We think so, and we’ll tell you what it is.

Our thanks to Squarespace for supporting this episode. It’s simple to accept Apple Pay and sell your wares with your very own Squarespace.com website. Enter offer code CultCast at checkout to get 10% off any hosting plan.

Tim Cook says keeping Apple’s secrets are ‘the bane my existence’

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Tim WWDC
Keeping secrets isn't easy.
Photo: Apple

When you’re a company the size of Apple and under the scrutiny that Apple is, keeping secrets is hard.

That’s what Tim Cook told investors during Tuesday’s annual investors meeting, during which he described how, “keeping stuff confidential is the bane of my existence.” In other words, with the exception of the visitor’s center, you shouldn’t expect a tour of Apple Park any time soon!

Tim Cook wants to see money die

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Tim Cook at Apple iPhone X event
Tim Cook hates cash.
Photo: Apple

The end of money can’t come soon enough for Apple CEO Tim Cook.

During Apple’s annual shareholders meeting today, Cook told investors that mobile payments like Apple Pay haven’t taken off quite as fast as hoped. However, he said he sees promising signs that the death of cash could soon be upon us.

Apple patents way to fix VR headsets’ worst problem

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Alex Heath gets down in the Oculus booth. Photo: Jim Merithew/Cult of Mac
VR headsets are still bulky AF.
Photo: Jim Merithew/Cult of Mac

Bulky virtual reality headsets may soon look like retro relics if Apple’s designers have their way.

Details of a new patent from Apple reveal the company is investigating different ways to reduce the size of bulky augmented reality and virtual reality headsets. The patents specifically mentions a tech that its rivals aren’t using, which could give it big advantage if it enters the market.

China busts bogus Apple store

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Apple store in Shanghai
Chinese fakes have been an ongoing problem for Apple.
Photo: FullbridgeProgram/Flickr CC

The Chinese governement is finally starting to crack down on fake Apple stores and service centers that look just like the real deal.

Authorities in Beijing fined a store 270,000 yuan (US$43,000) after it was found to be infrining on Apple’s intellectual property and fooling customers into thinking they were getting serviced directly by Apple.

The biggest takeaways from Apple’s record-breaking Q1 earnings

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money
Apple is bringing its massive pile of cash back to the U.S.A.
Photo: Ste Smith/Cult of Mac

Apple made more money last quarter than it ever has in the company’s history, but despite bringing home $88.3 billion in revenue, not all investors were impressed.

Wall Street walked away from Apple’s Q1 2018 earnings with mixed reviews. Money and cash is at an all-time high, yet there are some worrying signs that iPhone sales are about to hit another slump and new products like HomePod aren’t doing much to excite the market.

Here are the five biggest takeaways from today’s call:

Apple’s record-breaking Q1 earnings fall short of expectations

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apple money
Apple is a money printing machine.
Photo: Ste Smith/Cult of Mac

iPhone X sales did not come in as strong last holiday season as investors hoped. Apple just posted its Q1 2018 earnings, and iPhone sales declined compared to the same quarter a year ago. Everyone on Wall Street seemed to expect an increase.

Still, there’s a silver lining: Despite the weaker iPhone sales, Apple made a record-setting $88.3 billion in revenue during the quarter. CEO Tim Cook says the iPhone X defied the company’s expectations, leading to Apple’s best quarter in history.

What to expect from Apple’s first earnings call of 2018

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Earnings call
Tim Cook and Luca Maestri will reveal Apple's Q1 earnings on February 1.
Photo: Jim Merithew/Cult of Mac

Apple’s self-driving car fleet gets way bigger

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Apple car
Apple's Lexus has been upgraded with lots of new sensors.
Photo: Idiggapple/Twitter

Apple is revving up its efforts to catch its competitors in the self-driving car market.

The company has aggressively expanded its fleet of vehicles used to test its autonomous driving systems, according to a new filing that shows the company added nine times as many cars over the last year.