It took Apple nearly a year to convince Angela Ahrendts to ditch Burberry join Apple as the company’s head of retail.

Ahrendts discussed Apple’s recruiting process in a recent podcast interview and said a 2012 Fortune magazine feature put her on Apple’s radar because Tim Cook was on the cover. Cook apparently tried to get Ahrendts to join Apple shortly after but Ahrendts felt like the timing wasn’t right. Months passed and she had another meeting with Cook who said eight words that completely changed Ahrendts’ life.

Walter Isaacson says Apple has lost “these two spiritual soulmates who just lived and breathed the beauty of products.”

The Steve Jobs biographer believes the company still know how to execute, but that it has missed out on a number of opportunities for exciting new products — including an Apple TV set.

Apple’s COO Jeff Williams won’t take on the departing Jony Ive’s title of Chief Design Officer but he’s nevertheless stepping into the role.

A new profile in The Wall Street Journal quotes sources who question whether Williams has the vision to take Ive’s place. Even so, some are looking at this executive to someday replace CEO Tim Cook.

This week on The CultCast: A new report details why Jony Ive is departing Apple, and it paints a troubling picture. Plus, Leander tells us about the “fiddle factor,” the unique quality that made Ive our time’s greatest designer.

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Eddy Cue, Apple’s point man on music, video and other service offerings, denies reports that he and Tim Cook are forcing the producers of Apple TV+ shows make them all squeaky clean and family friendly.

Instead, he says the intent is to create a broad array of offerings for its upcoming streaming video service, including ones for “mature adults.”

Apple CEO Tim Cook is firing back on a report that surfaced over the weekend claiming design boss Jony Ive drifted away from the company.

Ive allegedly stopped coming into Apple HQ as frequently once the first Apple Watch launched, according to the Wall Street Journal‘s report. The newspaper also claimed Tim Cook’s inattentiveness to the design team caused the two sides to grow apart. Responding to an NBC reporter via email, Tim Cook said the story is “absurd.”

Apple CEO Tim Cook sent a memo to all Apple employees Thursday informing them that long-time Chief Design Officer Jony Ive is leaving the company.

Instead of talking about the giant hole Ive will leave behind, Cook spun the Apple design guru’s exit as an “important evolution” for the company. He also talked about how great it will be for everyone as Ive pursues his passions as head of his new design firm, LoveFrom.

News of Jony Ive’s departure from Apple may have come as a shock to some, but to many others, it has been a long time coming. A new report claims Ive has been slowly reducing his responsibilities since the launch of Apple Watch.

Sources close to Apple have revealed that Ive has been visiting the company’s new headquarters as little as twice a week. “This has been a long time in the making,” one said.

Apple’s top leadership teams are seeing quite the shake-up today. First, we got news that design boss Jony Ive departing with two new people filling his shoes. Now it looks like Apple has a new senior VP of operations too.

Apple’s long-time design boss Jony Ive revealed today that he is leaving the company.

After helping create some of the most iconic consumer products of all time for Apple, Ive says he is going to strike out on his own to create a new creative business called LoveFrom.