Tim Cook

Tim Cook: Apple’s AI revolution is coming later this year [Updated]


Apple’s AI-driven voice-controlled digital assistant Siri
AI-upgrades could make iOS 18 among the biggest OS releases ever.
Image: Apple

CEO Tim Cook teased Apple’s upcoming AI features during the company’s Q1 2024 earnings call Thursday, saying the company’s efforts will start to bear fruit later this year. It is rare for an Apple executive to provide even hints of the company’s future plans, but Cupertino has something to prove when it comes to artificial intelligence.

Google, Microsoft and other tech giants have invested heavily in AI, while Apple has little to show. However, the release of iOS 18 later in 2024 could change this. Cook says he’s “incredibly excited” about what’s to come.

iPhone up, China down: 7 nuggets from Apple’s earnings call


Photo of an glass Apple Store with the words
Apple eked out a win thanks to strong iPhone sales last quarter. But not everything was rosy.
Photo: Karl Baron/Flickr CC/Modified by Cult of Mac

Apple’s holiday quarter financial results offer good news for investors. iPhone is doing great! And CEO Tim Cook talked about AI. But there’s rotten news coming out of China.

We pored over the results, and listened to the call Apple executives held Thursday with Wall Street analysts, so you don’t have to. Here’s the information you ought to know.

Brush up on financial lingo for Apple’s quarterly earnings call


Learn the financial lingo to get the most out of earnings call chatter.
Learn the financial lingo to get the most out of earnings call chatter.
Photo: Kevin Dooley/Flickr CC

During quarterly earnings calls, executives often deploy language designed to puff up, excuse or obfuscate their companies’ recent performance. The goal is to make investors pant with delight over implied future success. And ultimately to give the company more money. Always. More. Money.

But when you’re Apple — with a mind-blowing market cap and a seemingly never-ending supply of hit products, including ongoing growth in services — you typically don’t need to craft hopeful-yet-non-material statements or deflect questions designed to get at the bottom line.

Apple’s next earnings call takes place this afternoon. CEO Tim Cook and CFO Luca Maestri will report on all the numbers. Analysts expect revenue to track with last year’s final quarter but with a bump in earnings per share for the quarter, which is the fourth quarter by the calendar but Apple’s Q1 because it starts its fiscal year in the holiday season.

Apple CEO meets with EU competition chief to talk sideloading iPhone apps


European Union's commissioner for competition Margrethe Vestager and APple CEO Tim Cook.
Margrethe Vestager and Tim Cook had an in-person meeting with some weighty issues on the table.
Photo: Margrethe Vestager

Margrethe Vestager, the European Union’s commissioner for competition, met with Apple CEO Tim Cook on Thursday to discuss the upcoming EU requirement that iPhone users be able to install applications from outside the App Store, aka sideloading.

Vestager also says the two discussed the EU’s investigation into whether Apple Music is anticompetitive.

Today in Apple history: Second-gen Apple TV hits 1 million sales


apple tvPIC
On this day in 2010, the Apple TV hit a sales milestone.
Photo: Jim Merithew/Cult of Mac

December 27: Today in Apple history: Second-gen Apple TV hits 1 million sales December 27, 2010: Almost four months after the second-gen Apple TV’s debut, Cupertino says it has sold 1 million of the streaming video devices.

The news shows that Apple’s set-top box is gaining momentum. However, Apple’s PR move is also a low-blow shot at competitor Roku, which recently said it planned to hit the 1 million unit mark by the end of 2010.

Today in Apple history: iPhone comes to the world’s biggest carrier


China is a massive market for Apple.
Photo: Weibo/Tim Cook

December 22: Today in Apple history: iPhone comes to China Mobile, the world's biggest carrier December 22, 2013: After months of false starts, Apple finally secures a deal with China Mobile to bring the iPhone to the world’s largest telecom company.

With 760 million potential iPhone customers in the offing, the deal shapes up as Apple’s most important yet for growing its brand in China. In fact, Apple CEO Tim Cook says the country soon will become the company’s biggest market.

Today in Apple history: Apple fixes ‘life-threatening’ Maps glitch


Australia Park
This probably isn't the spot people wanted to reach!
Photo: Papphase/Wikipedia CC

December 10: Today in Apple history: Apple fixes Australian Apple Maps glitch December 10, 2012: Apple fixes an Apple Maps error that caused several motorists in Victoria, Australia, to become stranded in the remote Murray-Sunset National Park.

The glitch showed the town of Mildura nearly 45 miles from its actual location. In the aftermath, Victoria police describe the app as “potentially life-threatening.” That’s pretty much the opposite of “it just works.”

Today in Apple history: Apple Store celebrates its millionth online customer


The Apple Store proves that tech fans like buying things online!
Turns out that tech fans like buying things online!
Photo: Ste Smith/Maxime Raphael/Flickr CC

December 5: Today in Apple history: Apple Store celebrates millionth online sale December 5, 2002: Cupertino says it served its millionth unique customer in the Apple Store online, marking a significant milestone for the company. It is a benchmark worth celebrating for Apple, which launched its online store just five years earlier.

Reaching our 1 millionth customer is a major milestone, and is proof positive that our online shopping experience is second to none,” Tim Cook, Apple’s executive vice president of worldwide sales and operations at the time, said in a statement. “The Apple Store is a popular way for a growing number of consumers and businesses to buy Apple products, and with extensive build-to-order capabilities, easy 1-Click shopping and free shipping on orders, it’s never been easier to buy a Mac online.”

Who will lead Apple when Tim Cook steps down? [The CultCast]


Who will take over when Tim Cook finally steps down as Apple CEO? Apparently, he has some ideas.
Who will take over when Tim Cook finally steps down as Apple CEO? Apparently, he has some ideas.
Image: Cult of Mac

This week on Cult of Mac’s podcast: Tim Cook recently said Apple has “very detailed” succession plans for when he eventually steps down as CEO. Plus, the company definitely plans to hire from within. That got us thinking … who’s next in Apple’s game of thrones?

Also on The CultCast:

  • OLED screens might come to iPad Air and iPad mini somewhat soonish.
  • Europe’s busybody technocrats have some more grand plans for Apple and other manufacturers. We’ve got mixed emotions.
  • Sonos reportedly wants to take on Apple TV and AirPods Max with rival products.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Today in Apple history: iPad Pro makes its big debut


iPad Pro
The iPad Pro was a big step forward for the iPad.
Photo: Leander Kahney/Cult of Mac

November 11: Today in Apple history: iPad Pro debutsNovember 11, 2015: Apple’s first iPad Pro goes on sale after months of speculation about the giant-size tablet. With its much larger screen, professional-oriented targeting and dreaded (optional) stylus, the 12.9-inch iPad Pro represents Apple CEO Tim Cook’s cleanest break yet from Steve Jobs’ vision for iOS devices.

And it turned out all the better for it!

Tim Cook commits Apple to generative AI


AI-generated image of Apple CEO Tim Cook sitting on an ornate golden throne.
An AI-generated image of Tim Cook is appropriate for an AI-related article.
Image: Canva

Apple’s CEO made the clearest statement yet about his company’s plans for generative AI. Tim Cook said Thursday that “we have work going on.” And he made additional comments, too.

The executive also promised that Apple’s efforts on artificial intelligence are being carried out responsibly.

Today in Apple history: Scott Forstall gets forced out of Apple


The disastrous Apple Maps showed Scott Forstall the way out of Cupertino.
Photo: Apple

October 29: Today in Apple history: Scott Forstall gets forced out of Apple after disastrous Apple Maps launch October 29, 2012: Scott Forstall, Apple’s senior vice president of iOS software, is ousted from the company after the disastrous Apple Maps launch.

Apple divvies up the roles previously handled by Forstall, who once seemed on a path to the top, among other high-level execs. Jony Ive assumes leadership of the Human Interface team. Craig Federighi becomes head of iOS software. Eddy Cue takes control of Maps and Siri. And Bob Mansfield “unretires” to lead a new technology group.

Today in Apple history: Tim Cook becomes Apple’s chief operating officer


Tim Cook
Tim Cook was on his way to the top spot at Apple.
Photo: Jim Merithew/Cult of Mac

October 14: Today in Apple history October 14, 2005: Tim Cook takes the reins as Apple’s chief operating officer, continuing an upward climb through the company’s ranks that will make him CEO less than six years later.

“Tim and I have worked together for over seven years now, and I am looking forward to working even more closely with him to help Apple reach some exciting goals during the coming years,” Steve Jobs says in a statement.

See where Tim Cook sits on list of employees’ fave CEOs


A survey ranked Tim Cook fourth most-popular CEO, according to employees.
A survey ranked Tim Cook fourth most-popular CEO, according to employees.
Image: Canva

Apple CEO Tim Cook place fourth on a list ranking CEOs by popularity according to employees. Blind Workplace Insights released it this week.

Tech, e-commerce and finance leaders dominated the high end of the Blind professional social network’s list. But tech firms were no stranger to the low end, either.

Today in Apple history: Steve Jobs dies at 56


Steve Jobs, creator of the iPad and created on the iPad.
Steve Jobs leaves an enduring legacy at Apple.
Portrait: Jeremy Martin

October 5: Today in Apple history: Steve Jobs dies at 56 October 5, 2011: Apple co-founder Steve Jobs dies at the age of 56 in his home in Palo Alto, California.

Jobs’ official cause of death is respiratory arrest arising from complications related to a rare type of pancreatic cancer. He was diagnosed with cancer eight years earlier, and officially stepped down from his role as Apple CEO in August 2011, just weeks before his death.

Today in Apple history: iPhone 6 is bigger and better than ever


The iPhone 6 and 6 Plus were massive upgrades for Apple.
Photo: Jim Merithew

September 19: Today in Apple history: iPhone 6 is bigger and better than ever September 19, 2014: The iPhone undergoes its biggest upgrade — both figuratively and literally — since the original, with the launch of the iPhone 6 and iPhone 6 Plus handsets.

The iPhone 6 brings a new 4.7-inch form factor, while the iPhone 6 Plus boasts a massive 5.5-inch design. The previous-generation iPhone 5 measured only slightly taller than its 3.5-inch predecessors. But with the iPhone 6, Apple abandons that strategy for the first time to take on big-screen Android “phablets.”

Tim Cook stares down ‘Mother Nature’ as Apple touts first carbon-neutral products


Tim Cook says
Even when facing off with a skeptical Mother Nature, Tim Cook never backs down!
Photo: Apple
Wonderlust 2023

Tim Cook and a surprisingly stone-cold Mother Nature had a staring contest at Apple Park during the Wonderlust event Tuesday. And in Apple’s telling, Tim Cook won.

He played himself in the keynote segment while Octavia Spencer, star of the canceled Truth Be Told on Apple TV+, played a feisty Mother Nature taking executives to task on environmental-initiative progress.

But in the end she chilled out, because Apple had some progress to show, including its first carbon-neutral products.

Today in Apple history: Steve Jobs resigns as Apple CEO


Why Salesforce chief gave up AppStore.com for Apple
Steve Jobs' health wouldn't allow him to continue as CEO.
Photo: Ben Stanfield/Flickr CC

August 24: Today in Apple history: Steve Jobs resigns as Apple CEO August 24, 2011: With his health worsening, a cancer-stricken Steve Jobs steps down from his role leading Apple. Tim Cook assumes the role of Apple’s seventh CEO.

“I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know,” Jobs writes in his retirement letter to the Apple board. “Unfortunately that day has come.”

Tim Cook calls AI ‘absolutely critical’ to Apple products


Apple's got AI inside.
Why doesn't Apple go on and on about the "AI revolution"? Because it's already baked-in to Apple products.
Image: Michael DziedzicUnsplash License/Modified by Cult of Mac

Apple has been conspicuously quiet about its plans for artificial intelligence, even as rivals like Google and Microsoft made headlines touting the latest tech buzzword. But CEO Tim Cook leaped to his company’s defense Thursday, pointing out that AI is already used by many Apple products.

And he also listed upcoming software and services that wouldn’t be possible without machine learning and AI.

1 billion subscribers push Apple’s services revenue to all-time high [Updated]


Apple logo with
Apple says more than a billion paid subscriptions pushed services revenues to an all-time high last quarter.
Photo: Goran Bogicevic/Free Stock photos by Vecteezy

The number of people subscribing to Apple services passed the 1 billion mark during the company’s most recent financial quarter, allowing that segment of the company to bring in record revenue.

But total revenue decreased slightly during the June quarter, the third time that’s happened in a row. And the money coming in from all Apple’s hardware groups is down.

Even Tim Cook’s Apple Card application got rejected


Tim Cook has plenty of money, so that couldn't be the reason.
Tim Cook has plenty of money, so that couldn't be the reason.
Image: Canva

Not just anyone qualifies for a new Apple Card — including Apple CEO Tim Cook, according to a new report. The Goldman Sachs underwriting system apparently rejected his application a while back.

Amid reports lately that Goldman is losing money on its deal with Apple, and the two might part ways, it almost sounded like payback. But that’s not it.

Today in Apple history: Steve Jobs returns to work after liver transplant


Why Salesforce chief gave up AppStore.com for Apple
Steve Jobs underwent a liver transplant earlier in the year.
Photo: Ben Stanfield/Flickr CC

June 22: Today in Apple history: Steve Jobs returns to work after liver transplant June 22, 2009: Steve Jobs returns to work at Apple, a couple of months after undergoing a liver transplant as part of his cancer treatment.

Although Jobs has been steadily getting back into work for the past several weeks, the news is made official when a quote from him appears on a June 22 press release about iPhone 3GS sales. An Apple employee also alerts the media after spotting Jobs on campus.

With his return confirmed, everyone wants to know how long Jobs will continue to lead Apple.

Will there be a Ted Lasso season 4? Yes, if Tim Cook gets his way.


Brendan Hunt and Jason Sudeikis in
Brendan Hunt, aka Coach Beard, left, says we might not have seen the last of Ted Lasso (played by Jason Sudeikis).
Photo: Apple TV+

Ted Lasso, the comedy that became the first surprise Apple TV+ hit, earned rave reviews with its recent series finale — and now Apple CEO Tim cook wants more!

That’s according to Brendan Hunt, one of the creators and stars of Ted Lasso. Whether Cook will get it or not remains an open question, however.

Tim Cook congratulates grateful Fitness+ fan


Nate Gorby wrote to Tim Cook and tweeted his tale of life-changing fitness and weight loss.
Nate Gorby wrote to Tim Cook and tweeted his tale of life-changing fitness and weight loss.
Photo: Nate Gorby

Apple CEO Tim Cook took a moment to congratulate a man who wrote to him and tweeted an inspiring story of using Apple Watch and Fitness+ to lose more than 100 pounds over several months.

Nate Gorby told his story in his tweet, below, saying Apple’s tools changed his life. Cook’s direct reply was just one of many responses.