Tim Cook - page 30

Apple has ‘failed to grasp’ why people are upset about tax avoidance

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money
The president of the eurozone’s finance ministers says Apple just doesn't get it.
Photo: Ste Smith/Cult of Mac

Jeroen Dijsselbloem, president of the eurozone’s finance ministers, has accused Apple of “[failing] to grasp” the public outcry concerning tax avoidance by multinational corporations.

He was referring to last week’s landmark decision, which handed Apple an enormous tax bill of 13 billion euros ($14.52 billion), based on its supposed underpayment of taxes in the Republic of Ireland. Apple paid a reported 0.005 percent tax on its European profits in 2014.

Why Tim Cook’s open letter about taxes struggles to paint Apple as the underdog

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1984
Who is Big Brother and who's the rebel freedom fighter?
Photo: Apple

With his open letter defending Apple’s Irish tax strategy, Tim Cook positions his company as a sledgehammer-tossing freedom fighter at battle with Big Brother-style EU bureaucracy.

But unlike Cook’s previous missives on LGBT rights and the importance of privacy, this open letter seems unlikely to be met with near-unanimous support. While railing against the EU’s massive assessment of €13 billion euros in back taxes owed by Apple, Cook ignores the facts of the matter — and seems tone-deaf about painting the world’s biggest company as an underdog.

Tim Cook: Apple’s tax bill will have a ‘harmful’ effect on investment in EU

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Tim Cook
It didn't take Tim Cook long to hit back!
Photo: Jim Merithew/Cult of Mac

Tim Cook has written an open letter addressing Apple’s enormous tax bill, arguing that the European Union’s demand for €13 billion ($14.52 billion) in unpaid back taxes will have a “profound and harmful effect” on “investment and job creation in Europe.”

At present, Apple employs close to 6,000 people in Ireland, as well as “sustaining” 1.5 million jobs across Europe — including those at Apple and other manufacturers, developers and suppliers who rely on it.

Apple gets an unexpected €13 billion tax bill

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Apple just got landed with the tax bill from hell.
Photo: Ste Smith/Cult of Mac

The verdict’s in on Apple’s European tax investigation, and the company has been handed a massive 13 billion euros ($14.52 billion) bill for unpaid back taxes in the Republic of Ireland.

The order was made by European Union competition officials, who ruled that Apple was taking advantage of illegal state aid that allowed the company to route profits through Ireland.

On The CultCast: iPhone 8 Plus Edge? Analysts say it’s on the way

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iPhone 7 is spotted in the wild and iPhone 8... getting an edge? Catch the discussion.
iPhone 7 is spotted in the wild and iPhone 8... getting an edge? Catch the discussion.
Photo: Apple/Erfon Elijah

This week on The CultCast: You’ve heard of Samsung’s Galaxy Edge … but is an iPhone 8 Plus Edge on the way? Some respected analysts say yes. Plus: iPhone 7 Plus with dual lens was just spotted on the streets; iOS 9.3.5 fixes one of the most invasive iOS exploits to date; Tim Cook just made fat stacks of cash; and, if the rumors prove true, Apple is working on a new social network … to take on Snapchat. No, seriously.

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Report card: How has Tim Cook fared after five years as CEO?

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Tim Cook
Tim Cook has now been officially running Apple for half a decade.
Photo: Jim Merithew/Cult of Mac

The flip side to the news that today marks five years since Steve Jobs resigned as Apple CEO is the fact that it also marks Tim Cook’s ascendance to Apple’s top position.

So how has Cook done at the seemingly impossible task of following one of the most-revered business executives in history? Putting on our teacher hats and picking up our best red marking pens, here’s how Tim Cook’s report card reads so far.

Barbra Streisand calls Tim Cook to fix her biggest gripe with Siri

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Barbra Streisand
Singer Barbra Streisand and husband James Brolin.
Photo: Wikicommons

Getting iPhone bugs fixed is apparently super-easy if you’re a world-famous diva.

Barbra Streisand says she recently had a huge bone to pick with Apple over the way Siri pronounces her last name. So the singer did what only Barbra Streisand could do: She dialed Tim Cook’s personal phone number.

Could Tim Cook be doing a better job at Apple? [Friday Night Fights]

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Do you think Apple is in a good place under Tim Cook?
Photo: Ste Smith/Cult of Mac

It’s been almost five years since Tim Cook was named Apple CEO, and during that time the company has seen some pretty incredible highs. But there have been some significant lows, too.

Friday Night Fights bug The recent fall in iPhone demand is perhaps the most significant setback, leading to Apple’s first quarterly decline in revenue in 13 years. Cupertino has also been criticized for releasing unpolished products and buggy software in recent years.

So, is Cook doing enough to keep Apple one step ahead of the competition, or does he need to do more? Join us in this week’s Friday Night Fight as we discuss Cook’s first five year’s as Apple CEO.

Is Apple Maps still the laughing stock of maps apps? [Friday Night Fights]

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Is Apple Maps your first choice?
Photo: Ste Smith/Cult of Mac

The release of Apple Maps with iOS 6 was so disastrous it led to the firing of Scott Forstall, former SVP of iOS, and to a rare public apology from CEO Tim Cook.

Friday Night Fights bug Almost four years on, Maps is in a very different place. Apple has worked hard to iron out the kinks and add new features that help the service compete with rivals like Google Maps. But is Apple Maps still the laughing stock of maps apps?

Join us in this week’s Friday Night Fights as we battle it out over the state of Apple Maps.

10 things we learned from Tim Cook’s most revealing interview yet

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Tim Cook
Tim Cook had a lot to say.
Photo: Jim Merithew/Cult of Mac

Due to Apple’s secrecy, and the company’s marketing-driven need to stay “on message,” interviews with senior execs can often be frustratingly free of revelations. That’s not the case with the recent in-depth interview the Washington Post did with CEO Tim Cook, however.

Here are the 10 most interesting tidbits we learned from Cook’s most revealing chat yet.

Apple exec reveals how your iPhone data is used to improve Maps

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Hair Force One wants everyone to become a coder.
Craig Federighi oversees the development of both iOS and macOS.
Photo: Apple

In a new wide ranging interview, Apple’s senior VP of internet software and services, Eddy Cue, revealed how the company fixed a lot of mistakes it made with the launch of Apple Maps in 2012 by utilizing data from the hundreds of millions of iPhones around the globe.

Cue and Apple software chief Craig Federighi sat down to talk about the troubles with Apple Maps, the difference between working for Tim Cook and Steve Jobs, Apple’s competition with Facebook and Amazon and learning from failure.

Thank Apple Maps disaster for public betas of iOS and macOS

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TomTom will continue to power Apple Maps.
Apple Maps was a turning point for Apple.
Photo: Apple

Apple’s decision to open up macOS and iOS for public betas was inspired by the company’s horrible experience with the iOS Maps debacle in 2012, according to a new interview with Tim Cook, Eddy Cue and Craig Federighi.

One of the most notorious botches in Apple history, Maps’ problems ranged from depicting horribly warped landscapes to directing folks visiting the airport in Fairbanks, Alaska, to drive across one of the taxiways. And it changed Apple’s culture in the process.

Should Apple bring iMessage to Android? [Friday Night Fights]

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Who wouldn't want to see this?
Photo: Ste Smith/Cult of Mac

iMessage is the only major messaging service that’s exclusive to one platform. According to Tim Cook, that’s because iMessage helps sell Apple devices — but does anyone actually buy an iPhone for iMessage alone?

Friday Night Fights bugWould it really hurt Apple if its popular messaging service went cross-platform? Lots of iPhone and iPad owners also use Android devices, and bringing the service to Google’s platform would provide them with a more seamless messaging experience.

Join us in this week’s Friday Night Fight as we throw virtual hands over whether Apple should bring iMessage to Android.

New drone footage puts Apple’s monstrous spaceship into perspective

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Walking around this place is going to take forever.
Walking around this place is going to take forever.
Photo: Matthew Roberts

Apple’s new spaceship campus is expected to be completed near the end of the year and as a result Tim Cook’s beautiful pile of dirt is finally shrinking now that landscaping is getting underway.

A new drone video of the Apple campus reveals the progress Apple has made on everything from the underground parking tunnels, the ginormous corporate gym, the pond and garden in the heart of campus and so much more. Droner Matthew Roberts covers all the new goodies in his latest aerial video that does a magnificent job of putting the huge scale of Apple’s campus into perspective.

Check it out:

Tim Cook to host fundraiser for Hillary Clinton

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Tim Cook
Apple's CEO is helping Democrats and Republicans raise money.
Photo: Jim Merithew/Cult of Mac

Apple CEO Tim Cook is planning to help Hillary Clinton in her bid to become the first female president in U.S. history by hosting a fundraiser in Silicon Valley next month for the Democratic nominee.

Cook helped House Speaker Paul Ryan score some sweet Silicon Valley funding at a breakfast fundraiser last month. Now the the Apple CEO is teaming up with the Hillary Victory Fund.

Apple’s hardline negotiating tactics stalled TV expansion

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apple tv and siri remote
An Apple TV streaming service will probably never come.
Photo: Ste Smith/Cult of Mac

The tough negotiating tactics made famous by former Apple CEO Steve Jobs are starting to hurt the company in the era of Tim Cook, according to a new report that reveals the company’s planned TV service failed to launch as a result.

Eddy Cue, Apple’s senior VP of internet software and services, supposedly angered TV industry execs more than any other Apple employee during the negotiations with companies such as Disney and Time Warner.

Apple just sold its billionth iPhone!

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Tim Cook
Apple named in another top tech list.
Photo: Apple

One billion iPhone devices have officially been sold now since Steve Jobs unveiled the magical smartphone back in 2007, the company revealed today.

Apple CEO Tim Cook made the announcement at a company meeting in Cupertino today that was also attended by COO Jeff Williams and other top Apple executives.

7 takeaways from Apple’s surprisingly good Q3 earnings

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Apple made $7.8 billion in profit last quarter.
Photo: Jim Merithew/Cult of Mac

Apple shocked investors with better than expected earnings for Q3 2016 today, despite some ominous signs that some analysts claimed signaled we’ve reached peak Tim Cook.

Thanks to the booming App Store business and other Services, Apple raked in an impressive $42.2 billion in revenue, which Tim Cook says, “was way better than we expected from so many different points of view.”

Here are the most important takeaways from today’s earnings call:

Liveblog: Apple’s surprising Q3 earnings report

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Will Apple reach its own targets for Q2?
Will Apple reach its own targets for Q2?
Photo: Ste Smith/Cult of Mac

All eyes are on Apple this afternoon as the company is set to report its Q3 2016 earnings and Wall Street isn’t expecting anything great.

Apple CEO Tim Cook warned in March that the company will post declining revenues compared to a year ago, but with iPhone sales on the decline as customers wait to upgrade to the iPhone 7, the numbers could be a bit lower than investors are hoping for.

Today’s earnings call for Q3 2016 is set to kick off at 2 p.m. Pacific, when analysts from the top firms around the world will have a chance to ask Tim Cook and CFO Luca Maestri whether iPhone sales have finally bottomed out, or if things are still going to get worse before they get better.

Get in on the action below:

What to expect from Apple’s Q3 2016 earnings

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Apple's Q2 earnings weren't that impressive.
Have iPhone sales finally bottomed out?
Photo: Jim Merithew/Cult of Mac

Apple is set to reveal its quarterly earnings this afternoon for the third fiscal quarter of 2016 and if the analysts are right, it could be even worse than Apple’s last disastrous quarter.

Investors were advised by Apple during the last earnings call that revenue will likely be down from what it was in the same quarter last year. Apple is hoping it can get a boost from the iPhone SE and the App Store to stay within expectations, however troubles in China and low iPhone demand could hurt the company more than expected.

Here’s what to watch for when Tim Cook and Luca Maestri talk to investors later this afternoon:

Apple puts Bob Mansfield in driving seat for secret car project

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ipad-2-Keynote-088
This is what he looks like when he's driving it.
Photo: Apple

Bob Mansfield has been chosen to head up Apple’s “secret” electric car project three years after stepping down from his executive role, according to a new report.

Mansfield was previously in charge of Mac hardware at Apple and led development of products like the MacBook Air, iMac and iPad.