Opinions - page 8

“It just works.”

Those three words are synonymous with Apple. It’s the slogan Apple fanboys use when trying to convince their Android-loving friends that iOS is a better option. And it was used over and over by Steve Jobs as he unveiled new products at Apple keynotes.

That makes it even more embarrassing for the Cupertino company when things don’t “just work.” Especially when it royally screws things up — as it did with the hideously half-baked iOS 8.0.1 update that rolled out to millions of users Wednesday morning.

Thousands of angry iPhone users have found an album they weren’t looking for: U2’s Songs of Innocence.

Instead of making the band’s mediocre new album an opt-in freebie, Apple jammed it down the throats of a half-billion iTunes Store customers, enraging some of the company’s most loyal fans. Whether they wanted the album or not, it’s now showing up as “purchased” in individuals’ iTunes libraries on their computers and phones.

When Tim Cook trotted out the Irish rockers for a limp finale to Tuesday’s big Apple Watch announcement, he called giving away the band’s new record “the largest album release of all time” — but now it looks like one of the dumbest.

With Apple’s mobile and desktop platforms growing closer in iOS 8 and Yosemite, I started wondering: Is the laptop inherently better for computing than a tablet, or does it just seem that way because we’re so used to the folding form factor?

Could it be that, if the iPad had launched before the Mac and we’d spent the last 30 years using touchscreens, we would balk at using keyboards, mice and dumb screens to do our computing work? Or, in my time-reversed world, if Apple unveiled the Mac in 2010, would we all cling to our iPads and claim Cupertino was nuts for foisting OS X upon us?

Google’s keynote presentation at its I/O developer’s conference today offered a revealing picture of the company itself: meandering, unfocused, copycat and just a little bit evil.

The two-hours-plus keynote had a lot of everything, from a new version of Android to new phones, smartwatches, TVs, cars, Chromebooks and big data — but much of it was deja vu from Apple’s WWDC two weeks ago.

Siri: “How long should a keynote last?”

As anyone who watched Wednesday’s nearly three-hour livestream of the Google I/O kickoff, the answer to that question should be 90 minutes or less.

As the event dragged on, the tone on Twitter went from restrained interest about Google’s somewhat underwhelming announcements to reports of sleeping reporters and jabs at the ponderous presentation’s length. “Apple just launched a keynote shortener,” tweeted Dave Pell.

If you watch Netflix on your iOS device or game console, you know that the browsing function on those apps is a pain to use. And unless you know exactly what you’re looking for, it can be annoying to find something new.

So as a service, we’re going to recommend some things you can watch on Netflix right now. This time around, we have three fascinating documentaries about the horror genre. But even if you’re not a fan of scary monsters and super creeps, they still have plenty to offer.

Almost from the start, iPad users have begged and pleaded with Apple to add a missing feature: split-screen multitasking.

Split-screen multitasking is the ability to run two or more apps simultaneously, side by side, just like you can on a desktop computer. But iOS, of course, is the antithesis of traditional multitasking. You can have only one app on the screen at a time.

That may be about to change. Apple is rumored to be adding multitasking to the iPad in iOS 8, which is expected to be shown to developers at next month’s Worldwide Developer’s Conference.

With split screen multitasking, you could write a paper in Pages on the left while researching in Safari on the right. You may even be able to drag and drop items between the two apps, like photos or chunks of text.

For some, this would be nirvana. Better multitasking would turbocharge the iPad, especially for work, right?.

Microsoft loves to crow about the Surface 2 tablet’s ability to multitask, which in Redmond’s eyes makes the tablet appear more suited for work than watching cat videos. Some iPad users have been lobbying for it for years. The feature has been the subject of plenty UI mockups, design videos, and jailbreak tweaks.

My iPad Air is jailbroken, and for the last week I’ve been using a new jailbreak tweak called OS Experience, which allows me to have split-screen multitasking.

I’ve tried using it as part of my daily workflow. And what I found was surprising.

Since the release of the Apple TV back in 2007, it’s evolved into an essential gadget for all media streamers, and with that, Apple has invented some competition with the likes of Amazon Fire and the Roku. This week Cult of Mac puts the $99 Apple TV against the entry-level $49 Roku 1.

Apple should buy Yahoo.

This is neither a new idea, nor one acceptable to the Apple fan base. But since people briefly talked about it last year, it’s become an increasingly good idea — maybe a necessary one for Apple’s continued growth and success — and I’m going to tell you why.

A curious download hit Apple’s App Store this week: a messaging app called FireChat.

It’s a new kind of app because it uses an iOS feature unavailable until version 7: the Multipeer Connectivity Framework. The app was developed by the crowdsourced connectivity provider Open Garden and this is their first iOS app.

The Multipeer Connectivity Framework enables users to flexibly use WiFi and Bluetooth peer-to-peer connections to chat and share photos even without an Internet connection. Big deal, right?

But here’s the really big deal — it can enable two users to chat not only without an Internet connection, but also when they are far beyond WiFi and Bluetooth range from each other — connected with a chain of peer-to-peer users between one user and a far-away Internet connection.

It’s called wireless mesh networking. And Apple has mainstreamed it in iOS 7. It’s going to change everything. Here’s why. 

Corning — or at least a representative executive of said company — did its best this week to shatter excitement around Apple’s Sapphire embrace — or, at least, make the benefits of Apple’s glass strategy less clear.

Corning Glass senior vice president Tony Tripeny laid on the FUD (fear, uncertainty and doubt) pretty thick during a Morgan Stanley conference this week.

Here’s what Corning doesn’t want you to know about sapphire iPhones. 

The Telegraph newspaper brought to light this week an apparently widespread practice in China in which broken old iPhones are stripped for parts, and functioning iPhones are built with those parts.

The newspaper called it a “scam,” because the sellers of such phones often lie and say they’re new. And in fact that is a scam.

Our own Buster Heine calls them “Frankenstein iPhones,” and that’s a monstrously good name for it.

But I call the general idea of a large-scale refurb effort one of the best ways to improve the environmental impact of a dangerously irresponsible industry.

Keeping themselves in the news, Mark Zuckerberg and the people of Facebook have just recently acquired the hit messaging app WhatsApp for 19 billion dollars. With over 450 million people already using the app each month, they hope to build upon this success. Similar to their purchasing of Instagram in 2012, will you start using WhatsApp for all of your conversations?

Take a look at WhatsApp app and see what you think.

This is a Cult Of Mac video review of the multi-platform application “WhatsApp” brought to you by Joshua Smith of “TechBytes W/Jsmith.”

A really great article published in Advertising Age this week by data specialist Kate Kaye about Apple and Amazon said (to paraphrase Breaking Bad’s Saul Goodman): “You two suck at peddling ads. Period.”

Well, that’s what Madison Avenue thinks, anyway, according to the piece. Here’s why Madison Avenue is wrong.

TV sucks.

The reason TV sucks is that the companies who control it make it suck on purpose because they believe that’s more profitable.

It’s technically possible for viewers to watch any TV show, movie or online video ever made at any time at either low or no cost.

This possibility is only theoretical. In reality, certain companies artificially prevent viewers from getting what they want. They create artificial scarcity in order to make more money.

A movie comes out in the theaters. But it’s not available for download. This non-availability has nothing to do with technical reasons. The studios are withholding it from you to make you go to the theater and pay for a ticket.

After it’s gone from theaters, there’s often some amount of time before its available online. And when it is available, you often can’t “rent” it. You can only “buy” it. It’s another form of artificial scarcity designed to trick people who are impatient, designed to exploit fandom, designed to manipulate the public into paying more for something.

And then there’s TV. Ugh! What a cesspool of customer-hating manipulation and exploitation.

There are two kinds of companies in existence. There are companies trying to make money enabling you to watch what you want when you want to watch it. And there are companies trying to make money by preventing you from watching what you want when you want to watch it.

Evidence that Apple is going big with sapphire is overwhelming. But the reasons for Apple’s sapphire obsession range from scratch-resistant screens to solar-charging screens.

I have another theory: Apple wants to eliminate both the need and the desire for an iPhone case, cover or sleeve. There’s a lot more to this idea than simple scratch resistance.

Here’s my case for Apple’s case against cases.

The Super Bowl is tomorrow, and Apple’s iBeacon will be there. The New York Times reported this week that iPhone owners in East Rutherford, New Jersey (where MetLife Stadium where the Super Bowl is) — and also in some areas of New York City — will be part of an iBeacon-based advertising gimmick. The NFL Mobile app has been iBeacon enabled, and users will get pop up messages with advertising, offers to buy merchandise and information about NFL exhibits. Here’s the best part. When iBeacon detects that you’re in a long line at the game, you’ll get an alert telling you where in the stadium you can buy the same junk food but with shorter lines. 

The use of iBeacon creates a high-visibility showcase for Apple’s new indoor location technology. But the Super Bowl is just one of many splashy applications.

Pundits (including me) have been predicting Apple’s entry into the mobile payment space — using a smartphone instead of a credit card to buy stuff in the real world — for years.

It hasn’t been a hard prediction to make. The financial rewards are enormous, and Apple has filed multiple patents around mobile payments over the years.

Now, it’s finally happening. And although Apple hasn’t really started yet, they’re already way, way ahead of just about every other player.

Don’t look now, but here comes India.

While everyone obsessed yesterday over Apple finally launching on the world’s largest carrier, China Mobile — and the Chinese market in general — smart companies are starting to focus on the smartphone market of the future: India.

The country’s 1.2 plus billion people are kinda hard to ignore. Also: India is so much more than the “other China” when you dig into the details of that smartphone market. Everything about India is an opportunity for smartphone companies and providers of mobile anything. And the major companies are each taking radically different approaches.

I think Apple’s strategy is the best one, and I’ll tell you why. 

Apple products are usually over-hyped. But there’s one that’s radically under-hyped: Apple’s iBeacon positioning system.

So I’m here to turn up the noise on this quiet revolution. You really need to know more about this, because it’s going to change everything.

Apple acquired today a one-man startup called SnappyLabs for an undisclosed amount.

The startup makes just one product: A 99-cent iPhone app called SnappyCam.

Apple hasn’t said why they acquired SnappyLabs, and probably won’t say. But such an acquisition would make sense as both an aqui-hire of founder and sole employee John Papandriopoulos (pictured), who has a PhD in electrical engineering, and also an IP purchase of the amazing thing that Papandriopoulos built.

Here’s what Apple bought and why it makes perfect sense that they bought it.

Apple is increasingly shipping hardware products with specific features that are crazy overkill — far more power than is necessary or even usable.

Here’s why I think that when it comes to some technology features, too much is just right.

Apple, Google and Microsoft all want to be your phone company. But with both competitors’ communication offerings in disarray, Apple has an opportunity to offer the best, most elegant and integrated communication platform.

All they have to do is keep moving in their current direction, make a couple of key rumors come true and keep Steve Jobs’ promise about FaceTime.

Car makers next year will begin selling vehicles that support Apple’s new system for connecting iPhones to the in-car entertainment systems built into the dash.

Nice, but it doesn’t go far enough. Here’s why Apple should start building the in-car entertainment systems themselves.

Apple flipped a switch this week and enabled customers at 254 U.S. Apple Stores to get spammed with micro-location based promotional nagging.

The new system, called iBeacon, is a  low cost, low-energy way to achieve actionable “indoor GPS” in which “beacons” use Bluetooth Low Energy (BLE) signals to figure out exactly where you are and send messages relevant to that specific location.

I’ve written before that Apple’s larger iBeacon plan is brilliant, and it is.

But Apple Stores are probably the least-compelling iBeacon scenario I can think of.

Your typical Apple store is a glass box, a single room with a door in the front, a Genius Bar in the back and tables and shelves in the middle. It’s impossible to get lost in a regular Apple Store and trivially easy for customers to find any of the tiny number of products for sale. Also: Apple doesn’t do in-store promotional discounts except for one day a year (Black Friday).

Right now, you participate in the Apple Store iBeacon system by launching the Apple Store app (which I imagine most iPhone owners don’t know exists) and changing your iPhone’s settings to use iBeacon (which most iPhone owners don’t know how to do) and granting permission to get in-store promotions (which most iPhone owners probably have no interest in).

Once all that happens, iBeacon interrupts you to nag you about trading in your old iPhone, and offers help like Microsoft’s Clippy when you’re looking at a specific section of the store: “I see you are looking at iPads? Would you like to know more about the iPad?” (I made up the wording, but the intent of some iBeacon messages is identical to that.)

As a result, iBeacon in Apple Stores mostly annoys. I can think of a hundred scenarios where iBeacon could be incredibly great. But the greatest of these: My house.