Apple’s surge past a $2 trillion market cap this week underlines just how well CEO Tim Cook’s vision works for shareholders. But is this good news for Apple fans?
The first publicly traded U.S. company to hit this milestone, Apple has transformed from one of the world’s dynamic companies into one that can be, well, kind of boring. The strategy that fueled this unprecedented success makes it far less likely that we’ll seen an insanely innovative product coming out of Cupertino in the future.