From the iPhone 8 to iOS 11, Apple’s got no shortage of big launches coming in the next few weeks. But the one with the biggest long-term potential for Apple is one that Tim Cook says makes him want to “yell out and scream” with excitement.
That product is ARKit, the augmented reality platform Apple unveiled this year at WWDC. Here’s why it’s going to be massively important for Apple.
Over the last five years, biometrics has evolved from the stuff of crime scene investigation and science fiction movies to a broad set of technologies that make our lives easier, more personal, and more secure. Starting with the Touch ID sensor in the iPhone 5s, Apple led the way in the acceptance and adoption of biometrics.
The latest indications are that Apple is embracing a face-recognition approach that goes beyond a standard 2D, visible-light sensor. When used in a situation where there are only a handful of approved users, like a consumer mobile device, the promise is great.
Ulysses, one of the best writing apps on the Mac and iOS, just switched to subscription pricing. It’ll now cost you $5 per month, or $40 per year. This is fantastic news for Ulysses users. It means the app will generate enough income to support itself. And it minimizes the risk of the developers abandoning the app when the flow of new users dries to a trickle.
Yet despite this good news, the internet lost it mind after yesterday’s announcement of the pricing change. Currently the Ulysses blog is only serving a single post, the one detailing the change, because the traffic has been enough to collapse the servers. What happened?
The latest rumors about the next-generation Apple Watch indicate it might come with LTE cellular data in a slick new design. But Apple Watch already offers data connectivity via iPhone, and Cupertino’s marketing tends to focus on benefits, not features. So how will Apple craft a new product story around built-in cellular?
My guess is it will all be about replacing the need for a very old technology: pockets. Apple Watch Series 3 will move all the contents of our pockets into the cloud.
The new Macs that Apple unveiled Monday bring welcome upgrades to Intel’s latest Kaby Lake processors. However, if you want to use the latest Apple computers for virtual reality, you’ll need to add an external graphics card in a pricey Thunderbolt 3 enclosure.
It’s yet another problem “solved” by Thunderbolt connectivity, but the do-it-all USB-C connector Apple is forcing down our throats isn’t the answer to everything.
In case you hadn’t noticed, the United States has a new leader — and President Donald Trump has a bone to pick with Apple. Several, actually.
Will Trump’s “America first” stance and pro-business policies help Apple or give Tim Cook a series of premium headaches? Cult of Mac editors Leander Kahney and Lewis Wallace come out swinging in this week’s edition of “Friday Night Fights.”
Apple faces a serious challenge when it rolls out the rumored OLED “Magic Toolbar” on new MacBook Pros tomorrow: It must convince the world that the new adaptive touchpad is more than a gimmick.
Offering customizable function keys that work in different ways depending on which apps are running, the Magic Toolbar could make the new MacBook Pro one of Apple’s most exciting laptops in years.
But to be more than a gimmick, the Magic Toolbar needs to improve the way we interact with our Macs, not simply add another confusing control element to the laptops. The Magic Toolbar needs to make it easier to perform tasks that we now do using keyboard shortcuts or on-screen toolbars. If it can’t do that, the Magic Toolbar will go down in the history books as a failure.
Luckily, there’s one simple step Apple can take to ensure that the Magic Toolbar becomes a success.
After decades of showing us the best ways to interact with computers, Apple is lagging on the UI of the future — voice controls powered by smart, conversational AI.
Google, on the other hand, is placing artificial intelligence, in the form of Google Assistant, at the center of its new Pixel smartphones and Google Home smart speaker.
Cupertino’s mastery of the user interface is legendary: Macs, iPods and iPhones made the GUI, the mouse, the scroll wheel and multitouch mainstream. But Apple needs to get into the AI conversation if it’s serious about securing a place in our gabby future.
But some might say third-party alternatives — particularly those from Google — are still a step ahead, with greater features and more flexibility. So, is Apple doing enough to make Siri just as stellar as Google Now and the new Google Assistant?
Join us in this week’s Friday Night Fight as we go head-to-head over virtual assistants.