Ever since Apple unveiled the iPhone X, naysayers have been complaining about “the notch.” But in today’s video, I’m going to do my best to convince you that the controversial cutout at the top of the iPhone X screen is totally not an issue.
Here’s why I think the iPhone X actually needs the notch.
Anybody who thinks Apple can’t innovate should look in awe at the fecal hurricane whipped up by the company’s unorthodox iPhone X marketing plan.
By giving popular YouTubers early access to the next-gen iPhone, and allowing them to “scoop” the old-school journalists traditionally granted such preferential treatment, Cupertino upended the typical review cycle.
Apple apparently bruised a few fragile egos in the process. Frankly, it’s hilarious watching the ensuing media meltdown.
From the iPhone 8 to iOS 11, Apple’s got no shortage of big launches coming in the next few weeks. But the one with the biggest long-term potential for Apple is one that Tim Cook says makes him want to “yell out and scream” with excitement.
That product is ARKit, the augmented reality platform Apple unveiled this year at WWDC. Here’s why it’s going to be massively important for Apple.
Over the last five years, biometrics has evolved from the stuff of crime scene investigation and science fiction movies to a broad set of technologies that make our lives easier, more personal, and more secure. Starting with the Touch ID sensor in the iPhone 5s, Apple led the way in the acceptance and adoption of biometrics.
The latest indications are that Apple is embracing a face-recognition approach that goes beyond a standard 2D, visible-light sensor. When used in a situation where there are only a handful of approved users, like a consumer mobile device, the promise is great.
Ulysses, one of the best writing apps on the Mac and iOS, just switched to subscription pricing. It’ll now cost you $5 per month, or $40 per year. This is fantastic news for Ulysses users. It means the app will generate enough income to support itself. And it minimizes the risk of the developers abandoning the app when the flow of new users dries to a trickle.
Yet despite this good news, the internet lost it mind after yesterday’s announcement of the pricing change. Currently the Ulysses blog is only serving a single post, the one detailing the change, because the traffic has been enough to collapse the servers. What happened?
The latest rumors about the next-generation Apple Watch indicate it might come with LTE cellular data in a slick new design. But Apple Watch already offers data connectivity via iPhone, and Cupertino’s marketing tends to focus on benefits, not features. So how will Apple craft a new product story around built-in cellular?
My guess is it will all be about replacing the need for a very old technology: pockets. Apple Watch Series 3 will move all the contents of our pockets into the cloud.
The new Macs that Apple unveiled Monday bring welcome upgrades to Intel’s latest Kaby Lake processors. However, if you want to use the latest Apple computers for virtual reality, you’ll need to add an external graphics card in a pricey Thunderbolt 3 enclosure.
It’s yet another problem “solved” by Thunderbolt connectivity, but the do-it-all USB-C connector Apple is forcing down our throats isn’t the answer to everything.
In case you hadn’t noticed, the United States has a new leader — and President Donald Trump has a bone to pick with Apple. Several, actually.
Will Trump’s “America first” stance and pro-business policies help Apple or give Tim Cook a series of premium headaches? Cult of Mac editors Leander Kahney and Lewis Wallace come out swinging in this week’s edition of “Friday Night Fights.”
Apple faces a serious challenge when it rolls out the rumored OLED “Magic Toolbar” on new MacBook Pros tomorrow: It must convince the world that the new adaptive touchpad is more than a gimmick.
Offering customizable function keys that work in different ways depending on which apps are running, the Magic Toolbar could make the new MacBook Pro one of Apple’s most exciting laptops in years.
But to be more than a gimmick, the Magic Toolbar needs to improve the way we interact with our Macs, not simply add another confusing control element to the laptops. The Magic Toolbar needs to make it easier to perform tasks that we now do using keyboard shortcuts or on-screen toolbars. If it can’t do that, the Magic Toolbar will go down in the history books as a failure.
Luckily, there’s one simple step Apple can take to ensure that the Magic Toolbar becomes a success.