Opinions - page 10

The people who believe Apple will sell a TV set are right. And the people who believe Apple won’t sell a TV set are also right. Here’s why.

Amazon is beating Apple in the eBooks racket by using Apple’s own pricing strategy for music.

But Apple can still clobber Amazon by out-Appling not the iTunes pricing strategy, but the Apple marketing strategy: Create a vastly better user experience for both content creators and content consumers! Oh, and focus on audio.

Here’s how.

I’ve been exploring for months what the ultimate mobile setup would be — my laptop, tablet, phone and other mobile devices — and now I’m starting to put it together.

There’s no way around it: The Apple, Android and Windows fanboys are all going to hate my conclusions and barbeque my decisions.

Why? Because you’re expected to take sides, for some reason. You’re supposed to be an Apple fanboy and get all your stuff from Apple. Or you’re supposed to be an Apple hater, and denounce everything that the company does.

Objectivity and reason get buried under the vitriol.

I’m not out to help Apple or Google. I’m out to help myself, and get the best mobile experience I possibly can.

My conclusion is that as of right now, no one company can provide the best overall mobile experience by itself anymore — not even Apple. And neither can Google, Samsung or any other company.

So let’s start with the opinions, conclusions and decisions that are going to make the haters hate. 

Apple posted a public notice called “Apple’s Commitment to Customer Privacy” in which they dodge and weave their way through key bits of information.

It’s not clear whether this deliberately cagey language is done to comply with the unconstitutional and illegal FISA requirements or whether Apple chose to hide this information for its own purposes, but I suspect the former, and I’ll tell you why.

But first, let’s look at Apple’s constrained, disingenuous statement.

You really had to hope that Apple would be more above board than other companies about who has access to our iData. We love them so much: half of all U.S. households own at least one Apple device. They’ve sold us on documenting our growing kids, cooking for our families and debuting new haircuts with iPhones, iPads and Macs.

Instead, Apple initially denied any involvement in PRISM, the National Security Agency’s massive e-spying program. Then, like Facebook and Microsoft, the Cupertino company issued a statement meant to clear things up but the numbers released by all three companies just confuse and minimize the issue.

So if they all did it, why am I seeing red about Apple? We deserve more from a publicly-traded company that has built its reputation on products that aspire to “enhance the life it touches” as in the above two-page ad timed to appear in the Wall Street Journal the day of the PRISM statement.That statement, headlined “Apple’s Commitment to Customer Privacy,” seems about as phony as this Android iPhone clone.

Let’s be honest about what we really want from Apple this week. We all want to know if Apple can still blow us away, or if they’re just a boring company now.

There are two schools of thought.

Circumstantial evidence may suggest that Apple has acquired the predictive search app Grokr. And if they haven’t done, they should do.

Grokr has been called the “Google Now for iOS.”

With Grokr’s predictive search capability and Siri’s natural language capability combined into a single feature could put Apple in the overall lead in the crucial area of virtual assistant technology.

Here’s why Apple needs to buy Grokr (and why I think they already did).

The iPhone 5 is the best mobile phone ever made, in my opinion. And the iOS platform has the best mobile apps.

Unfortunately, this doesn’t add up to the best phone experience anymore.

What Apple lacks is the best experience with using Internet-based services. And Apple will fall much further behind on June 26.

Here’s what Apple needs to change in order to offer the best overall mobile phone experience.

Ok, so if you’ve been paying attention to the gaming space today, you’ll know that Microsoft unveiled its new gaming console, the Xbox One. This next generation console is going to play video games, control your TV (sort of), and act as a DVD/Blue-Ray player. It’s got a Kinect motion sensor box on top, which can not be disconnected, and the console won’t play Xbox 360 discs.

This is all well and good, and represents a step forward in Microsoft’s quest to own the living room, even though a lot of us don’t have the time, space, or extra cash to spend on a huge entertainment hub these days, anyway. That’s really not what bothers me, though.

The Xbox One is just uglier than anything I could have imagined.

Heck, my ten year-old son, not a maven of design in any way, saw pictures of the new Xbox, and chuckled. “Why is it bigger than the Xbox 360?” he asked. “It looks the same, just more square.”

Which really made it all hit home for me: design matters. The case design of the Xbox One is firmly rooted in the past. Which makes a lot of sense if you consider the reveal today, full of the same games and the same brands with better graphics.

The eBook publishing price-fixing scandal raised its fugly head again this week when the US Justice Department filed documents in advance of the June 3 trial in New York.

Among those documents was a series of emails and documents in which eBook pricing strategy and tactics are discussed.

An email from late founder and CEO Steve Jobs to News Corporation’s James Murdoch got all the attention. (The email itself was harmless but parts of it printed out of context sounded vaguely conspiratorial and old-boys clubbish.)

To me, the scandal is buried in those emails and testimony records. We learned that Apple used its control over app approvals to exert pressure on companies for reasons totally unrelated to the apps.

Does this bother you? It should.

Listen, you tech-savvy, trend-resisting cynic you. I want you to stop dismissing wearable computing as a pointless, narcissistic fad.

Wearable computing is not for people too lazy to look at their phones. It’s not a trendy toy for wealthy yuppies. And it’s not about joining Robert Scoble in the shower.

What you need to know is this: Wearable computing is the next evolution of consumer electronics. And it changes everything for everyone and not just the people actually wearing the computing.

And it will change Apple, too. Here’s how.

Apple haters, Android geeks and misinformed Wall Street analysts will tell you that Apple’s iPhone is falling behind because Apple can’t innovate anymore.

I don’t buy the Apple-doesn’t-innovate BS. Apple is super innovative, and their innovation is focused, disciplined and ultimately results in industry-dominating revenue and profits.

But iPhones are still lacking some of the best innovations out there. This isn’t because Apple can’t innovate. It’s because Apple can’t share. Apple can’t play nice with others. Apple wants to control the user experience, even at the expense of the user.

Apple isn’t open.

This quality used to be a benefit because it prevented the platform from becoming an ugly, confusing, fragmented mess.

But in the past month, Apple’s lack of openness has become a serious problem.

Here’s what I’m talking about.

The “i” in the next iPhone will stand for “identity.”

When people hear rumors and read about Apple’s patents for NFC, they think: “Oh, good, the iPhone will be a digital wallet.”

When they hear rumors about fingerprint scanning and remember that Apple bought the leading maker of such scanners, they think: “Oh, good, the iPhone will be more secure.”

But nobody is thinking different about this combination. Everybody is thinking way too small.

I believe Apple sees the NFC chip and fingerprint scanner as part of a Grand Strategy: To use the iPhone as the solution to the digital identity problem.

NFC plus biometric security plus bullet-proof encryption deployed at iPhone-scale adds up to the death of passwords, credit cards, security badges, identity theft and waiting in line.

There’s an argument in the platform wars, and also on Wall Street, that goes something like this: “Apple doesn’t innovate anymore. It moves too slowly, and is being taken over by more nimble, more innovative rivals.”

Any success Apple has is the result of slick marketing, rather than the newest technology. But now, Apple is a laggard and is being overtaken by more nimble companies.

Apple has an “innovation problem,” according to Forbes.

“Samsung is innovating faster than Apple,” according to Piper Jaffray’s Gene Munster.

“Why Doesn’t Apple Innovate?” asks CEO.com.

For Apple haters, this argument feels good to make. Unfortunately, it fails the test of fact and reason. Here’s why.

Apple is working on the use of flexible-glass touch displays. Which products will Apple use flexible displays in?

The answer is: all of them.

When people think about flexible displays, they think about small-screen gadgets like iWatches and curved-glass iPhones. What most don’t realize is that flexible displays can bring some amazing benefits to a device, even if the display itself isn’t curved.

And Apple has patents on all of it.

Here’s how Apple might deploy flexible displays to transform every product they make.

How low will Apple go?

First, Apple CEO Tim Cook was forced to grovel and kowtow to the Chinese Communist Party over their obviously false and politically motivated claims about Apple’s warranty.

Now, Apple is being publicly insulted and used by Facebook.

There is no way Steve Jobs would have put up with this kind of humiliating abuse.

Here’s what’s going on.

The worst thing that could possibly happen to Apple has now happened: The company has run afoul of the authoritarian government of China. 

Gatekeepers of the world’s largest and one of the fastest growing markets for every product Apple makes, the Chinese Communist Party-controlled government has decided to stop and reverse Apple’s growth in the country.

Here’s what’s going on.

We learned this week that Google, Samsung and LG are all planning smartwatches. 

Sony, Pebble, Cookoo, I’m Smart, MetaWatch and Martian already have pretty sophisticated smartwatches available, all of which interoperate with the iPhone.

You can be sure that 100 Chinese companies will make inexpensive smartwatches that support either the iPhone or Android or both.

And, of course, Apple is rumored to be working on a curved-glass “iWatch.”

Here’s why I believe Apple’s smartwatch will have a market advantage.

Chinese actor and singer Peter Ho criticized Apple on China’s Twitter-like Weibo service this week. 

But don’t blame Ho. He was apparently just following orders. But orders from whom? And why?

Apple was caught last year selling Apple Certified refurbished hardware on eBay using the pseudonym Refurbished-Outlet. Allegedly.

The prices and details of these products were generally the same as refurbished products sold on the apple.com site. The products come with a one-year warranty and mobile devices contain a new battery.

But this week it emerged that Apple is lowering the prices on eBay, sometimes by quite a bit. For example, Apple normally charges $999 for a refurbed MacBook Air with 128 GB. But that same system with the same Apple inspection and one-year warranty went on sale in the eBay store for $899. Prices on other hardware products were slashed similarly.

(In addition, we learned, the company as been apparently working with “power sellers” on eBay to sell Apple hardware. For example, until they ran out of the 500 units put up for sale of 13-inch MacBook Pros selling for $999. These are new devices, not refurbished, and Apple is probably using the “channel” to clear out inventory.)

It seems to me that Apple is working behind the scenes to experiment with different models for selling refurbished and excess inventory. I wouldn’t be surprised if Apple was also trying other channels for doing the same thing that we don’t know about. And I also wouldn’t be surprised if refurbished gadgets vanished from the Apple site altogether, and for those items to be sold in the darker alleys of the Internet (like eBay) exclusively instead.

But I think there’s a ginormous opportunity here for embracing “used” in a big way — and it’s something only Apple could pull off. 

While home automation enthusiasts have been enjoying home automation for years, the vast majority of people don’t have it because it has always been far too expensive and complicated.

But, as we know, Moore’s Law cures all. Suddenly, it’s clear that major Silicon Valley companies are now interested in getting into the home automation space.

It’s all the more interesting because this home automation will be developed as part of the so-called “living room” experience, where every home will have a server that controls not only the all-important DVR recording of Here Comes Honey Boo Boo, but also controls the automated sprinkler system, the heating and cooling systems, the home security system and all the lights.

Although there are literally dozens of specialist companies most of us haven’t heard of doing home automation, it’s more likely that the big companies we’re all familiar with will battle for the future of home computing: Microsoft, Apple and Google are the leading contenders.

The Apple iWatch and Google Glass are both coming soon, apparently.

We don’t have all the details on either product. And we can’t even be 100% sure that the Apple wristwatch is going to happen at all. But most knowledgeable tech fans are expecting both and looking forward to seeing, buying and using them.

Excitement is warranted. No, I mean serious, pure geek joy is definitely called for. But not because of the iWatch and Google Glass products themselves.

There’s a much, MUCH bigger reason to be excited. 

The site 9to5Google reported this week that an “extremely reliable source” says Google plans to open retail stores later this year.

The purpose of the stores, according to the post, is to sell Google products like the Nexus line of phones and tablets, and also to promote hard-to-understand future items like the Google Glass idea.

The author speculated that Google might also sell Google merchandise like T-shirts.

All this sounds like either crazy talk, or the kind of Apple envy that may have motivated Microsoft to open a chain of retail stores.

But I think Google Stores could be a huge advantage for Google.

The New York Times‘ Nick Bilton reminded everyone recently what we previously learned from longtime Apple board member Mickey Drexler: Steve Jobs wanted to build an Apple iCar.

People tend to dismiss the idea as a goofy pipe dream. In fact, not only is an Apple iCar a great idea, it’s perfectly aligned with Apple’s history and mission.

Here’s how they should do it.

Google has two founders — and a split personality.

There’s the Sergey Google — the idealistic, Google Glass wearing, Vibram-loving Google where a campus full of brainy geeks invent the future.

Then there’s the Larry Google — the pragmatic, realist Google where starry-eyed optimism is balanced with sound business sense and smart strategic investment, enabling the company to adapt and grow in a changing global marketplace.

Should Google “Larrify” its Android policy and start denying Android access to companies that Google finds harmful to the world — and its business?