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I saw my six pack for the first time at the age of 40. Prior to that, my abs had been hidden behind a thick layer of fat that I’d built up over years of living a sedentary geek lifestyle. The only exercise I got was racing to be first in line at the Apple Store for a product launch.

Then one day, a doctor told me I had cancer and my whole world changed. There’s nothing like a brush with death to make you take your health more seriously. Suddenly, I wanted to get fit, but true to my geek heritage, I would do it using my iPhone. Abs? There must be an app for that.

Imagine clicking iTunes’ “Buy” button to purchase the latest record from Drake or Pharrell Williams, only to get a popup from Apple suggesting you’re behind the times.

That’s what might happen as Apple uses its massive consumer base to push streaming music on the masses, even going so far as prompting iTunes users to switch from buying songs to subscribing to a cloud service.

That sort of mid-purchase upsell is just one possible element of Cupertino’s strategy to shake up the music industry again, and the Apple streaming music plan just might be crazy enough to work.

After a brush with cancer prompted me to take my health more seriously, I began using run trackers to start my journey from dad bod to six pack.

At first, running was the only exercise I did. It helped me lose my love handles, but I ended up looking too skinny. I decided it was time to put on some muscle. While Apple Watch and other wearables are great for running, they’re not much help when it comes to bulking up. As I soon discovered, some of the best fitness gadgets don’t fit on your wrist.

You know something’s up at Cult of Mac headquarters when you see Leander sitting with his fingers steepled, exuding an air of complete calm.

It’s like a zen garden around here ever since I told him about ASMR videos, the strangely addictive YouTube phenomenon that turns quiet sounds into something like an aural orgasm.

Now he can’t get enough of the weirdly creepy clips — and I feel a little like a guy who inadvertently turned his friend on to crack.

Apple is such a strange and secretive company, the news that Jony Ive has been promoted is instead widely interpreted that he’s on his way out.

The Telegraph revealed Monday that Ive has been promoted to Chief Design Officer and freed from the day-to-day running of Apple’s Industrial Design studio.

This was greeted with speculation that Ive is actually stepping back. He’s taking it easy, many theorized, easing into semi-retirement. He’s already halfway out the door, and will soon move back to the United Kingdom, seems to be the consensus among pundits.

I think this is Kremlinology in the extreme. And a little perverse. Apple is often obtuse, and sometimes disingenuous or even dishonest, but I think this news should be taken at face value.

Apple has characterized the move as a promotion, and it is. Ive has been moved up into a rare position that gives him a ton of freedom. He now has the breathing room to be what he really wants to be: a pure designer.

In fact, the promotion allows him to take on an even stronger and more Steve Jobs-like role. We will see more design work from him, not less.

I used to live the classic geek lifestyle, forever hunched over a MacBook, munching on comfort food. Until one day cancer forced me to take my health more seriously.

Now I run marathons and lift weights for fun. But the geek is still strong in me. From GPS watches to bioelectrical impedance analyzers, I’ve used pretty much every kind of fitness gadget.

Here’s the story of how fitness gear helped me get in shape for the first time in my life and swap my middle-aged dad bod for a six pack.

Many people say they want to get fit, but what does this actually mean? Fit for what?

The websites of leading fitness trackers, like Apple Watch, Fitbit, Microsoft Band and Jawbone Up don’t shed much light on this question. They talk a lot about the things that their devices measure, and even suggest changes in how we go about our day, but they rarely explain why this matters or what the actual benefits are.

What happens when you try to get a broken Apple Watch repaired? Not much of anything!

I know this because my Apple Watch broke last week and I have a repair order pending.

Luckily, the watch is covered by Apple’s AppleCare+ extended warranty, which covers accidental damage. It also offers two-day express replacement. No downtime without your new precious.

This would be great, but Apple doesn’t have any watches to replace it with. Apple’s watches are in such short supply, it might be Christmas before a replacement is available.

No gadget ever caused me to lose as much sleep as the Apple Watch.

I wish I could forget about Apple’s shiny new smartwatch, but the damned thing has me under its spell. It’s the curse of Cupertino, and I’m just another hapless a victim.

As an iOS developer, I’m frequently asked, “When are you going to do an Android version?” Like it is just a matter of time.

But the truth is, we’ll probably never support Android. While there are sound business rationales for this, my motives are rooted in design philosophy.

Apple’s approach to fitness is all about cardio and burning calories.

That’s great if you’re into running or cycling. But for other kinds of exercise, like bodybuilding or yoga, it’s not relevant at all. And if you want to lose weight, cutting the calories you eat is usually more important than burning calories through exercise.

So why does Apple Watch focus exclusively on cardio, and what does this means for people using one to get in shape?

Most early reviews of the Apple Watch didn’t do it justice. It’s fine, they said, but not for everybody.

Come on! COME ON!!!!

The Apple Watch is the most exciting gadget for years. Its ambition is huge. It does a ton of stuff. It’s not some silly smartwatch — it’s a computer for your wrist. And I’m loving it.

Yeah, it has its quirks, and it’s far from perfect, but it’s a great vision, and it’s only going to get better!

It’s a ton of fun, and it works great — except when it doesn’t.

My friends, family and even complete strangers are constantly asking me how to get their million-dollar app idea in the App Store.

This is always a shocker for me because, after countless hours of hard work over the past two years, my app is barely breaking even.

But I can offer one solid piece of advice for anybody hoping to turn a clever idea into a world-beating app: Find yourself an amazing developer and hold on tight.

Customer reviews on the App Store are good for business. It’s not just that good reviews can improve your app’s ranking. Reviews have also helped me build a better app.

But with all the fake reviews and haters out there, it’s sometimes hard to see the wood from the trees. The trick is to know exactly which reviews to pay attention to — and the secret is all in your stars.

I followed the advice of an App Store optimization expert last year in an attempt to promote my iPhone app. Big mistake. It felt wrong at the time, and it did more harm than good. Now I’ve learned to trust my gut instincts instead.

One of Steve Jobs’ favorite recordings was The Beatles working on version after version of “Strawberry Fields Forever.”

The new Jobs biography, Becoming Steve Jobs, is like that recording: It serves up fresh takes on oft-told stories from Apple’s history, this time with more sugarcoating.

With high development costs and uncertain prospects, now is a risky time to build Apple Watch apps. But like many other indie developers, I’m working on one anyway.

The Apple Watch gold rush is about more than money.

We all know that professional industry analysts often say the darndest things, but the Apple Watch has unleashed some truly muddleheaded commentary, especially from people who get paid to know better.

There are the customary and entirely predictable predictions that the Watch will fail — just as the pundits predicted the iMac, iPod, iPhone and iPad would bomb. This kind of commentary is so knee-jerk and silly, it’s best to just ignore. But then there’s a higher tier of analysis that says the Watch’s success depends on apps (duh, yeah) or the device’s potential for upgrades (completely wrong).

I’m interested in smarter takes on Apple’s strategy, pricing and marketing. Surprisingly, some of the most insightful commentary I’ve seen is on reddit — known generally as a salty hangout for spotty teens and weirdos. Here are some key points outlined by reddit users.

When Steve jobs co-founded Apple, his vision was to democratize technology.

At the time, computers were for governments and rich corporations. Jobs wanted everyone to have their own computer — a crazy idea back in the ’70s. The slogan for the original Macintosh was “the computer for the rest of us.”

For the next 30 years, Jobs worked hard to realize that mission. Although Apple has never made the cheapest computers, in general, the trend has been cheaper and more accessible, from the Mac to the iPhone. For most people, Apple’s products are largely affordable.

This is why the gold Apple Watch Edition — which starts at $10,000 — bugs me. It’s not a watch for the rest of us. It’s a watch for everyone but us. It’s a watch for the one percent.

Apple Watch is entering the race to become the leader in wearable tech. And dedicated fitness trackers like the Nike+ FuelBand, Fitbit and Jawbone Up may struggle to keep up with Cupertino’s pace.

Few people remember the MP3 players that iPod left in its wake. Smartphones overtaken by iPhone shared a similar dismal fate. Could fitness wearables be next on the endangered list?

Gay rights are the civil rights issue of our time, whether in the marriage chapel, the emergency room or the workplace.

That’s why Apple CEO Tim Cook’s decision to proclaim he is “proud to be gay” in a powerful personal essay is an important and truly historic act.

Critics are fond of saying Apple doesn’t innovate any more. But Apple’s new electronic payment system, Apple Pay, is innovation of the highest order. After a relatively smooth rollout this week, I honestly believe Apple Pay is the future of payments.

Even so, Apple Pay must clear some big hurdles if it’s to become the universal standard. For now, it’s limited to Apple’s latest iPhones and a relatively small number of retail partners, but the basic system — using your fingerprint to validate a purchase on your mobile phone — is the way we will pay for goods and services in the future.

Once again, Apple has shown the world how things should be done.

Was Apple’s livestreamed iPad event really such a big yawn? Search Twitter for “#AppleEvent yawn” or “Apple boring” and you’ll see tweet after tweet bemoaning the boring nature of Thursday’s press conference. It got so tedious for some, there were dozens of photos of napping dogs.

“Most boring Apple event ever,” tweeted one. “Bring back the Chinese translation.”

Maybe some of those folks are being facetious, but there’s a grain of truth in the tweets: Nothing about Thursday’s event, except for maybe Stephen Colbert’s crackup comedy bit with Craig Federighi, was super-compelling on the surface. Many of the specs had been leaked (some even by Apple itself), and the rumor mill proved pretty accurate in the run-up to the presentation.

Still, this was no Phantom Menace. I mean really, what were people expecting? Jetpacks, aliens and electric cars?

This is Apple’s big dilemma right now: How do you top yourself when you make the best products in the world?

When Twin Peaks mesmerized us with its weird mix of mystery, mysticism and Americana in the early ’90s, smartphones didn’t exist. But even if the iPhone had already conquered the world, it’s possible nobody in the small Pacific Northwest town that served as the show’s setting would have owned one.

The forested fantasyland of Twin Peaks was a purposely backward backdrop upon which series creators David Lynch and Mark Frost could project their twisted vision of the darkness that lurks below the wholesome surface of American society. While the show was set in 1989, the small-town setting was a deliberate throwback to ’50s-style innocence, which was quickly shattered by the discovery of a beautiful teen’s corpse.

When Twin Peaks resurfaces in 2016 on Showtime, the cultural landscape will have changed radically from where the series left off a quarter-century ago. What kind of fascinating freak show will Lynch and Frost craft as they bring the show into the digital age?

Top iPhone 6 Disappointments

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The iPhone 6 received rave reviews when Apple unveiled it at the Flint Center last month, but not many people have been eager to talk about it’s shortcomings, until now.

In today’s Cult of Mac video we breakdown the biggest disappointments iPhone 6 users have griped about since the device went on sale two weeks ago. What should Apple improve to make the phone better? Find out what the next generation iPhone still needs and more in this informative video.

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