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MacKeeper's decade-long journey to win back customer trust.
MacKeeper got a bad rep after some bad decisions. Here's how the controversial Mac app turned things around.
Image: MacKeeper

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Hexnode UEM: Unified endpoint management gives you complete control over organization's critical devices (and the sensitive data they contain).
Unified endpoint management gives you complete control over organization's critical devices (and the sensitive data they contain).
Image: Hexnode

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Gadget Salvation: Why you should sell your preowned iPhone XR and how to do it.
Why you should sell your preowned iPhone XR and how to do it.
Photo: Gadget Salvation

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Amp up your iPhone security with these easy tips.
Amp up your iPhone security with these easy tips.
Photo: Freepik

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Get your iPhone 12 ready for resale.
Here is how to get your used iPhone 12 ready to sell and get the most value out of it.
Photo: Apple

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With the right software, your Mac can convert DVDs to MP4s. Three of the best Mac DVD converter apps are Movavi Video Converter, VLC and HandBrake.
With the right software, your Mac can convert DVDs to MP4s.
Photo: Viktor Hanacek/picjumbo CC

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Need to manage employees' Apple devices? Hexnode offers the tools you need.
Need to remotely manage employee iPhones, Macs and iPads? Hexnode offers the tools you need.
Photo: Hexnode

iPad Pro is a Swiss Army knife, not a surgeon’s scalpel [Opinion]

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The iPad Pro is the perfect tool for many people.
The iPad Pro is the perfect tool for many people.
Photo: DP Spender/Cult of Mac

By DP Spender

The launch of the new 2020 iPad Pro brought a plethora of articles from tech journalists asking, “Is this Apple’s laptop replacement?” That question is so open-ended, it might as well be an infinite loop. It’s like asking a toolmaker, “Is your new hammer a suitable replacement for last year’s wrench?”

It is in many ways a pointless question — and one that in my opinion totally misses the point. The question should be, “Does the 2020 iPad Pro get your job done?” To which my answer is yes, but then so did the 2018 model.

The secret to Apple’s sales success [Live from Cupertino book excerpt]

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All great presentations begin with a Sharpie and then a Mac. A
All great presentations begin with a Sharpie (and then a Mac).
Photo: Michael Hageloh

Excerpted from Live from Cupertino: How Apple Used Words, Music, and Performance to Build the World’s Best Sales Machine by Michael Hageloh and Tim Vandehey.

Prologue: What were once devices are now habits

When I set out to write this book, one of my goals was to see if I could insult fifty million people in one sentence. Here goes. Years ago, before I was excommunicated from New York City and became a resident of Texas (a state so backward that someone in our town once asked my wife and me if being Jewish was like being Catholic), I lived in Florida, which is so appealing to the unbalanced that when I took the “Florida Challenge” (where you google “Florida man” and your birthday to see what kind of headlines pop up) for April 24, the first result read, “Florida man kisses venomous snake and is immediately bitten on the lips.”

Mission accomplished. Now, let’s move on.

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