The secret to Apple’s sales success [Live from Cupertino book excerpt]

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All great presentations begin with a Sharpie and then a Mac. A
All great presentations begin with a Sharpie (and then a Mac).
Photo: Michael Hageloh

Excerpted from Live from Cupertino: How Apple Used Words, Music, and Performance to Build the World’s Best Sales Machine by Michael Hageloh and Tim Vandehey.

Prologue: What were once devices are now habits

When I set out to write this book, one of my goals was to see if I could insult fifty million people in one sentence. Here goes. Years ago, before I was excommunicated from New York City and became a resident of Texas (a state so backward that someone in our town once asked my wife and me if being Jewish was like being Catholic), I lived in Florida, which is so appealing to the unbalanced that when I took the “Florida Challenge” (where you google “Florida man” and your birthday to see what kind of headlines pop up) for April 24, the first result read, “Florida man kisses venomous snake and is immediately bitten on the lips.”

Mission accomplished. Now, let’s move on.

How to stream Thanksgiving NFL games on your iPhone

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Apple Watch's next Activity challenge will have exercising on Thanksgiving
That turkey kind of looks like a football, doesn't it?
Photo: Public Domain Pictures/Pixabay CC

By Chris Brantner

For some people, Thanksgiving is a day to stay home, stuff themselves silly, and watch football on the couch until the turkey coma sets in around 7 p.m. For other people, though, Thanksgiving means traveling — making it more difficult to catch the Turkey Day football action.

If you’re spending Thanksgiving on the road or at a friend or family member’s house, it might be tough to keep up with the NFL games. Luckily, there are several ways you can watch the Thanksgiving NFL games on your iPhone.

6 ways to stream NBA games on Apple devices

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Find out how to stream every NBA game on your iPhone, iPad or Apple TV.
Find out how to stream every NBA game on your iPhone, iPad or Apple TV.
Photo: tommy bebo/Unsplash CC

By Chris Brantner

With the NBA season’s arrival, it’s time to figure out how to watch your favorite teams. Whether you subscribe to cable or you’ve cut the cord, there are plenty of ways to watch pro basketball on your favorite Apple device.

You can opt to watch on Apple TV or you can choose a mobile device. Luckily, most cable apps and other streaming services work pretty much the same way. As long as you know the network the game is on and the time, it’s just a matter of pulling it up and rooting for your favorite team.

How to watch the MLB playoffs on Apple devices

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Get ready to watch some baseball. It's easier than ever to stream MLB playoffs.
Get ready to watch some baseball.
Photo: Paul Lim/Flickr CC

By Chris Brantner

With the Major League Baseball playoffs starting Tuesday, fans will be anxiously watching to see if their team advances and, eventually, who will bring home the World Series title.

Whether you have cable or not, you can still watch the entire MLB playoffs season from the Apple device of your choice. Here’s how to catch all the action on iPhone, iPad, Apple TV, Mac, etc.

How to stream NFL games on Apple devices in 2018

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How to watch NFL draft 2017
It's never been easier to stream NFL games.
Photo: Skitterphoto/Pexels CC

By Chris Brantner

With the football season heating up, it’s time to make sure you have a way to catch all the biggest matchups. Luckily, watching NFL games no longer requires you to pay for an overpriced cable subscription. And Apple users have a plethora of options to stream pro football without cable this season.

No matter which Apple device you use, you’ll find a wide range of apps to let you watch NFL football. Here’s a rundown of some of the best options for streaming NFL games this season.

Face value: 7 thoughts about biometrics and the iPhone 8

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Apple will undoubtedly play it smart when it comes to bringing facial recognition to the iPhone 8.
Apple will undoubtedly play it smart when it comes to bringing facial recognition to the iPhone 8.
Photo: Jeshoots/Pixabay CC

By Joey Pritikin

Over the last five years, biometrics has evolved from the stuff of crime scene investigation and science fiction movies to a broad set of technologies that make our lives easier, more personal, and more secure. Starting with the Touch ID sensor in the iPhone 5s, Apple led the way in the acceptance and adoption of biometrics.

The latest indications are that Apple is embracing a face-recognition approach that goes beyond a standard 2D, visible-light sensor. When used in a situation where there are only a handful of approved users, like a consumer mobile device, the promise is great.

Best apps for streaming NFL on Apple devices

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Score these apps to stream NFL games, starting with preseason matchups this Thursday.
Score these apps to stream NFL games, starting with preseason matchups this Thursday.
Photo: Erik Drost/Flickr CC

By Chris Brantner

During the fall and winter, football fans across the United States devote entire Sundays to diligently following all the NFL action. But you don’t need to wait: The football action gets underway Thursday when the NFL preseason games begin.

If you’re one of the many people who love both football and Apple devices, you’re in luck. You can easily combine the two to stream NFL games during the entire season, whether you have cable or not. A bunch of different apps let you watch the NFL on Apple devices, so let’s take a look at some of the best ones out there.

How to stream the Tour de France on iOS, Mac and Apple TV

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How to stream Tour de France
Fire up your Apple gear and get ready to stream the Tour de France.
Photo: Tookapic/Pexels CC

By Chris Brantner

The Tour de France is the premier cycling race in the world. Anyone can enjoy watching the event as the cyclists put themselves through one of the most grueling physical tests in all of sports. If you want to watch during the three-week race, you can easily stream the Tour de France on Apple devices, with or without cable.

The Tour de France starts Saturday, July 1, and finishes on the Champs-Élysées in Paris on Sunday, July 23. Throughout the race, NBCSN will air live coverage on a daily basis. Thankfully, there are some great ways for you to stream the race on any of your Apple devices.

Best Apple TV apps for streaming soccer

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Best Apple TV apps for streaming soccer
Best Apple TV apps for streaming soccer.
Photo: Riccardo Bresciani/Pexels CC

By Chris Brantner

Soccer is one of the most popular sports in the world — there are soccer fans everywhere. With all of this popularity comes a ton of potential leagues and tournaments to watch. If you’re a big fan, you’ll be glad to know there are some great ways to watch streaming soccer on Apple TV.