Opinions - page 2

U1-based Apple Tag could be the biggest thing since Apple Watch

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apple tag
Tiles, which are nothing like the Apple Tag at all.
Photo: Charlie Sorrel/Cult of Mac

What happened to the Apple Tag? Rumors pointed toward an imminent launch for Apple’s tracking-tile competitor, and what better place to announce it than along with new iPhones? But the iPhone 11 event came and went without the Tag.

Will we still see an Apple Tag this fall? I hope so, because it could be Cupertino’s most important product since the Apple Watch.

Apple TV+’s $5 pricing lays the smackdown on Netflix and Disney [Opinion]

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Apple TV+
Apple fires a $4.99 shot across the bow of rival streaming companies.
Photo: Apple

It’s rare that the take-home message from an Apple keynote is, “Wow, that’s far more affordable than I expected.” But that’s exactly the reaction Apple prompted when it revealed the $5-a-month price tag for its new Apple TV+ streaming service.

In one fell swoop, Apple just threw down the gauntlet to its streaming rivals. Your move, Netflix!

Latest canceled Apple TV+ show might be bad omen [Opinion]

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Apple TV+ could have 26 million paying subs by 2025; 2.6 million currently
Tim Cook reportedly wants to make Apple TV+ shows aspirational in tone.
Photo: Apple

Cupertino’s costly decision to cancel an Apple TV+ series starring Richard Gere due to the show’s darker tone is the latest bit of evidence that Apple wants only family-friendly fare for its upcoming streaming video service.

A diet of uplifting, positive messages is certainly laudable. But that sort of high-minded approach could pose a major challenge for Apple. Should fans be worried?

Apple should totally make an all-screen iPhone SE [Opinion]

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all-screen iphone 5
Who wouldn't want an all-screen iPhone SE?
Photo: Charlie Sorrel/Cult of Mac

Years ago, somebody dropped my old iPhone 5, and the screen exploded into a crazed sheet of splinters. Yesterday I finally “fixed” it by sticking a glass screen protector over the whole mess. It still looks terrible, but at least now I can use it without glass shards lodging in my fingertips.

And, now that I can handle the phone again, I realize that I love it. And it got me thinking. Why doesn’t Apple make a phone sized like the old iPhone 5, or iPhone SE, only with an edge-to-edge screen like the iPhones X?

Why massive Apple TV+ budget is a genius strategy

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CEO Tim Cook before a picture of actors, directors, and producers of Apple TV+ original shows.
Spending big on star power for Apple TV+ is really smart.
Photo: Apple

On the surface, Cupertino’s decision to spend massive piles of money on its upcoming Apple TV+ streaming service seems crazy.

Is this a company with too much money being suckered? Is it a huge display of hubris (as some say of Apple Park)? Or is it, just possibly, a clever strategy that could win Apple the streaming war?

Here’s why I think that third answer is the correct one. Dig a little deeper, and Apple’s spending spree looks nothing short of brilliant.

Siri eavesdropping controversy underlines why Apple must be more transparent [Opinion]

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Siri
Apple backed down after a privacy backlash this week.
Photo: Jim Merithew/Cult of Mac

Apple wants you to know that, at least for now, it has stopped listening to Siri queries made by users. It’s the right move to make. But it’s the unnecessary result of a backlash Apple brought upon itself.

The Siri eavesdropping controversy perfectly illustrates why Apple needs to be more transparent with users — even if that means sacrificing some ease of use.

Apple’s big spend on Intel modems is pocket change in Silicon Valley [Opinion]

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Samsung wants to follow Apple in building a giant services business
Samsung wants to follow Apple in building a giant services business
Photo: Mathieu Turle/Unsplash CC

The $1 billion Apple spent on Intel’s modem business is the second-largest acquisition in the company’s 42-year history.

Still, while a huge amount of money by most normal standards, rival tech giants regularly dwarf Apple’s big spend on Intel. For a variety of reasons, Apple just doesn’t roll that way.

What Game of Thrones tells us about Jony Ive’s departure from Apple [Opinion]

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The epic downfall of Daenerys Targaryen left many Game of Thrones fans disappointed.
Why Jony Ive is like Daenerys Targaryen and Apple is not doomed.
Photo: HBO

It’s been more than a week since the shocking news that Jony Ive is leaving Apple, and everyone is still trying to make sense of what it means for the company’s future.

According to some, it’s an internal coup: Tim Cook’s operations team finally wrested control from Ive’s industrial design crew, and the company‘s glory days of innovation are over. Others claim Ive’s days have been numbered ever since his dream of a solid gold Apple Watch flopped.

How can there be so many conflicting accounts of one man’s departure? Surprisingly, it may be for the same reason that the final season of Game of Thrones sucked. It all boils down to how we tell stories.

Making music on iPad forced me back to the Mac

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Tuning a ukulele
Sometime the old ways are the best.
Photo: Charlie Sorrel/Cult of Mac

I use my iPad for almost all my computing. I write, read, record and edit music, edit photos — you name it. I’ve used my decade-old Mac less and less in recent years, as the iPad, or rather iOS, has gotten ever more capable.

But this week I dusted off my Mac, ordered some extra RAM (yes, it’s still available!), and fired it up. Why? Because, as powerful as the iPad is, the Mac is still way, way better for some tasks. In my case, that task is recording and editing music.

iPadOS makes Apple Pencil much faster and better [Opinion]

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Apple Pencil in iPadOS 13 decreased latency
At WWDC, Apple VP Craig Federighi revealed one of the ways iPadOS 13 improves the Apple Pencil.
Screenshot: Apple

Without changing the hardware, iPadOS 13 manages to decrease the latency of the Apple Pencil. And that’s just the start: there are also new features for non-artists to take advantage of this active stylus.

Check out our first impressions of using an Apple Pencil with the initial beta of Apple’s next operating system.

External drive support is iPadOS’ best new feature [Opinion]

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iPad Pro with thumb drive
With the right adapter, an a tablet running iPadOS 13 can access USB-A drives and SD cards.
Photo: Ed Hardy/Cult of Mac

Mouse support has drawn more attention, but giving iPad Pro full access to external drives is the biggest improvement in iPadOS 13. It will make using a tablet easier and cheaper for professionals and average users alike.

With adapters, it’s now possible to access everything from hard drives to microSD cards. This feature is a real gamechanger.

Apple has the wrong attitude toward mouse support on iPad [Opinion]

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An iPad trackpad?! Too bad it’s only a dream.
It could be so much better.
Photo: Brydge

Apple will finally bring mouse support to iPad (and iPhone) when it rolls out major software updates this fall — and that’s awesome. Finally, you will gain full control over your device without needing to lift a finger.

But I think Apple takes the wrong attitude when it comes to mouse support on iOS.

Its current approach could hold back development of the feature later on, and could negatively impact people who really need it. It also goes against Apple’s mission to make the iPad a laptop replacement.

Safari in iPadOS is almost as good as macOS [Opinion]

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Safari in iPadOS desktop-class browsing
At WWDC, Apple Safari and Desktop Engineer Charles Ying promised iPadOS will include a full-featured browser.
Photo: Apple

Apple promised the Safari browser coming to iPads later this year will be “desktop class.” That’s a vague term, but tests with the first beta of iPadOS 13 show that it comes very close to the macOS version. There’s still room for improvement, though.

Even so, this is a major milestone for Apple’s tablets. Limitations in Safari have held the iPad back for far too long.

iPad is a whole new beast after leaving iPhone behind

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Ipados
The iPad is now almost as capable as the Mac. Almost.
Photo: Charlie Sorrel/Cult of Mac

At first look, iPadOS — Apple’s new operating system designed specifically for the iPad — doesn’t seem to have added so much. If you discount the iOS 13 features that the iPad shares with the iPhone, the iPadOS extras look rather pedestrian. But these small changes show a big change of direction for the iPad. Apple is turning it into a new kind of mobile computer, instead of a big iPhone.

Imagine that you saw somebody roll a rock a few feet away from another rock. Maybe it crests a small bump in the grass. But then, when you take a step away, you see that the rock is now perched on the edge of a canyon. To mix metaphors, iPadOS is like Wile E. Coyote floating over the big drop. Only the drop goes up instead of down, or something.

iOS 13 hopes: 6 small tweaks that would bring big improvements [Opinion]

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iPhone iOS 12 lock screen
The two application links on the Lock screen are pre-set. iOS 13 really should allow users to choose these.
Photo: Ed Hardy/Cult of Mac

Reports of significant changes in iOS 13 have been popping up for months, but there are plenty of minor modifications that would enhance day-to-day use of the iPhone and iPad.

Here are half a dozen we think Apple should include in the next iOS version when it debuts this fall.

5 improvements iPad users expect from iOS 13 [Opinion]

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So powerful, and yet it can’t even copy a file off a USB stick.
Better support for external monitors is one of the features iPad users want in iOS 13.
Photo: Apple

Those of us with an iPad have big expectations for the next version of Apple’s mobile operating system. These tablets pack performance comparable to laptops, but the software continues to lag.

Here’s what Tim Cook and Co. can do to remedy that.

Editor’s note: This article was originally published on January 20, 2019 but is being revisited in the lead up to WWDC 2019.

UPDATE: iPadOS 13.1 is now out, and it offers almost everything asked for in this editorial.

How Apple could turn personal data into a gold mine for the masses [Opinion]

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Apple is the best on privacy, but it's still not close to what we need.
Apple is the best on privacy, but it's still not close to what we need.
Photo: Ash Edmonds/Unsplash

Apple should be building a data marketplace for its users, not raising fears about privacy. Privacy is about preventing the leakage of personal data and does nothing about the ownership and monetization of that data.

Individuals should be getting paid for their data directly, not the companies that collect that data. And that should be the focus of Apple’s efforts.

Why adding mouse support to iPad is a touch of genius [Opinion]

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IPad mouse
Confused? You will be.
Photo: Charlie Sorrel/Cult of Mac

A recent rumor says the iPad Pro will soon be compatible with USB-C mice. The idea is that you can just plug one in, and — perhaps by enabling an option in the Accessibility settings — use a mouse just like you would use a mouse on the Mac.

But what would such a feature look like? And would it actually be useful, or would it just be confusing? Let’s think about that.

Living with a MacBook keyboard is like managing a chronic condition [Opinion]

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Taking it out on your problematic MacBook butterfly keyboard will only make things worse.
Taking it out on your keyboard will only make things worse.
Photo illustration: Graham Bower/Cult of Mac

At this point, we all know the MacBook’s butterfly keyboard can prove problematic. Apple recently admitted the problem is real — and even issued a rare apology.

Anecdotally, pretty much every MacBook owner I know has experienced keys sticking or repeating at one time or another. But occasionally I meet someone who seems blessed with a faultless MacBook keyboard. And Apple claims the problem only affects a small number of MacBook users.

So what is going on? I have a theory — and a tip that might keep your MacBook’s keyboard from crapping out if it hasn’t already.

Why Apple was right to scrap AirPower [Opinion]

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AirPower
Apple hasn't given up on wireless charging pads.
Photo: Apple

Let me be among the first to thank Apple for killing the wireless charging pad known as AirPower.

While tech commentators try to rank this failure against other doomed Apple products, I feel grateful that Cupertino pulled the plug. AirPower, an ambitious attempt to use multiple coils to charge an iPhone, Apple Watch and AirPods, was a public health hazard.

Portrait mode remains miraculous — but frustrating — on iPhone XS [Opinion]

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Portrait Mode is great, until it’s not. Fix failed focus with Focos.
When it works, Depth Control lets you dial in just the right amount of blur.
Photo: Charlie Sorrel/Cult of Mac

Portrait mode on the iPhone XS is pretty amazing — when it works. I gave it a good, hard workout after the device’s launch in September 2018, and found it to be an almost miraculous trick to fake the optical depth of photos taken on a bigger camera.

But after using it for half a year, does Portrait mode still seem so great? No. While it’s still just as impressive, sometimes it’s so frustrating to use that I just give up, quit the Camera app, and don’t bother to take a photo at all.

With Apple TV+, Tim Cook peddles an antidote to toxic TV [Opinion]

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Apple TV+ could have 26 million paying subs by 2025; 2.6 million currently
Apple TV+ could have 26 million paying subs by 2025; 2.6 million currently
Photo: Apple

At a time when critically acclaimed TV shows serve up a steady stream of sex and violence, the upcoming Apple TV+ service proffers an unusual prescription for success: optimism, inclusion, creativity and inspiration.

Touting its upcoming streaming video service as “the new home for the world’s most creative storytellers,” Apple is carefully framing its upcoming Apple TV+ day as a healthy antidote to Hollywood’s toxic hellstew of nudity and mindless gore. The company even suggested its original shows could act as a tonic to heal a nation divided by the bitter partisan politics of the Trump era.

Are AirPods 2 worth the price of an upgrade?

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AirPods 2. AirPods S, more like.
The second-gen AirPods are like an "S" upgrade.
Photo: Apple

Will you buy Apple’s new AirPods? They look fantastic. They offer longer battery life, quicker connections, “Hey Siri” support, and there’s even an optional wireless charging case. But are all those extras enough to make you upgrade if you already own first-gen AirPods?

The new iPad Air is Pro enough for most people [Opinion]

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In some ways, the iPad Air is better than the Pro.
In some ways, the iPad Air is better than the Pro.
Photo: Apple

The new iPad Air is a monster. It’s practically as powerful as the top-of-the-range iPad Pro, but costs around $300 less. You lose a few features — the magnetic Apple Pencil 2, ProMotion, etc. — but for most people that probably doesn’t matter.

In fact, the new iPad Air is so good that it’s probably good enough for most people. And for some folks — professional musicians, for example, or people who hate headphone dongles — it’s even better.

All the ways Apple locks us into iPhone [Opinion]

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iPhone survey
I wanted a Galaxy S10, but I'm stuck with iPhone.
Photo: Leander Kahney/Cult of Mac

It’s not easy to give up your iPhone. Even if you’ve already decided you want to switch to another handset, it’s going to be incredibly difficult to let go. Apple has you locked in. And for some iPhone owners, there is no way out.

That’s because it’s not just your iPhone that you’d be saying goodbye to. Many other apps and services you use every day — some without even thinking about it — make switching to another platform nearly impossible.

Here are all the ways Apple makes it hard to jump ship and switch to Android.