The first new Apple TV set-top box in two years is reportedly coming soon. The updated tvOS player supposedly will be powered by the same chip that’s in the iPhone XS series, potentially making it a better way to play Apple Arcade games than its predecessors.
Remember when every sports apparel brand needed an app to be cool? Ten years ago, the Nike+Apple partnership was in its ascendency, while Under Armour and Adidas were splurging millions acquiring fitness apps like MyFitnessPal and Runtastic.
Back then, brand owners hoped that by mining our workout data from these apps, they could target us with personalized offers. The big idea was that if you knew how often someone went running, you could tell when they needed new running shoes.
Today, things look very different. Nike removed workout tracking from its website. And Under Armour still can’t figure out how to unlock the potential of its apps. So what went wrong? What happened to the digital fitness revolution?
Developers hunting through the just-released iOS 13 beta apparently found a reference to the exact date Apple will introduce the next iPhone. A screenshot, labeled “hold for release” and buried in the beta, has a date on it: September 10.