Remember when every sports apparel brand needed an app to be cool? Ten years ago, the Nike+Apple partnership was in its ascendency, while Under Armour and Adidas were splurging millions acquiring fitness apps like MyFitnessPal and Runtastic.
Back then, brand owners hoped that by mining our workout data from these apps, they could target us with personalized offers. The big idea was that if you knew how often someone went running, you could tell when they needed new running shoes.
Today, things look very different. Nike removed workout tracking from its website. And Under Armour still can’t figure out how to unlock the potential of its apps. So what went wrong? What happened to the digital fitness revolution?
Developers hunting through the just-released iOS 13 beta apparently found a reference to the exact date Apple will introduce the next iPhone. A screenshot, labeled “hold for release” and buried in the beta, has a date on it: September 10.
Samsung attempted to quietly delete one of its old ads mocking Apple for ditching the headphone jack in the iPhone 7.
Why? Because, as it turns out, Apple might have been right with its controversial move. Samsung followed Apple’s lead by leaving the 3.5mm jack out of its new Galaxy Note 10. Oh, Samsung, will you never learn?
There are solid reasons to be optimistic that Apple will actually drop the price of the flagship 2019 iPhone models. Recent moves by the company signal a willingness to lower the cost of its other computers, and information leaking out about the replacement for the iPhone XS series indicates that it will be cheaper to make.
Most importantly, the company needs to respond to the plethora of evidence that it charges more than most people are willing to pay for even high-end handsets.
This week on The CultCast: We knew it was coming, but now it’s official. Jony Ive is leaving Apple. Plus: The 16-inch MacBook Pro could arrive sooner than you think; Apple just poached one of the world’s premiere ARM CPU architects; and we’ll tell you about the huge Apple scam going around that you need to watch out for!
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