Why sports apparel brands are giving up on fitness apps [Opinion]

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Whatever happened to Nike+?
What ever happened to Nike+?
Photo: Graham Bower/Cult of Mac

Remember when every sports apparel brand needed an app to be cool? Ten years ago, the Nike+Apple partnership was in its ascendency, while Under Armour and Adidas were splurging millions acquiring fitness apps like MyFitnessPal and Runtastic.

Back then, brand owners hoped that by mining our workout data from these apps, they could target us with personalized offers. The big idea was that if you knew how often someone went running, you could tell when they needed new running shoes.

Today, things look very different. Nike removed workout tracking from its website. And Under Armour still can’t figure out how to unlock the potential of its apps. So what went wrong? What happened to the digital fitness revolution?

Samsung deletes ad mocking Apple after copying Apple

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Samsung ad
"Apple sure was lame getting rid of the headphone jack. And -- wait, we're copying them?"
Photo: Samsung

Samsung attempted to quietly delete one of its old ads mocking Apple for ditching the headphone jack in the iPhone 7.

Why? Because, as it turns out, Apple might have been right with its controversial move. Samsung followed Apple’s lead by leaving the 3.5mm jack out of its new Galaxy Note 10. Oh, Samsung, will you never learn?

AirDrop flaw makes it possible to gather strangers’ phone numbers

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That's not a great look for AirDrop!
That's not a great look for AirDrop!
Image: Hexway

A Bluetooth LE security flaw could let malicious actors discover people’s iPhone numbers using Apple’s file-sharing AirDrop feature.

An attacker would need to create a phone number database for a specific region. Using a special script, they then could collect information on users who tried to AirDrop a file.

4 reasons iPhone 11 might cost less than iPhone XS [Opinion]

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The camera bump is about to get bumpier in the iPhone XI.
A lower launch price for the iPhone 11 and 11 Max is possible.
Photo: Ian Fuchs/Cult of Mac

There are solid reasons to be optimistic that Apple will actually drop the price of the flagship 2019 iPhone models. Recent moves by the company signal a willingness to lower the cost of its other computers, and information leaking out about the replacement for the iPhone XS series indicates that it will be cheaper to make.

Most importantly, the company needs to respond to the plethora of evidence that it charges more than most people are willing to pay for even high-end handsets.

Hackintosh will challenge the might of Apple’s new Mac Pro

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Break out the tools everyone! It's time to build a Mac Pro hackintosh.
Break out the tools everyone!
Photo: Linus Tech Tips

Apple’s upcoming “cheese grater” Mac Pro promises to max out at 28 CPU cores. However, all that power comes at a jaw-dropping price, especially at the top end.

For that reason, the folks at YouTube channel Linus Tech Tips set about trying to build a “hackintosh” that can achieve the same specs — before Apple releases the Mac Pro.

Check out their video below.

Using a mouse with your iPad just got way better [Opinion]

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iPad Pro with iPadOS 13 and mouse
iPadOS 13 Developer beta 3 brought real enhancements to mouse support.
Photo: Ed Hardy/Cult of Mac

Apple significantly improved mouse support in the latest iPadOS 13 beta for developers. Most notably, the cursor size and color became controllable. And scrolling is much smoother.

These and other changes are very good news to those who intend to regularly employ a mouse when using this tablet with a keyboard.

We react to the departure of Jony Ive, this week on The CultCast

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CultCast 394
The Jony Ive era has come to a close.

This week on The CultCast: We knew it was coming, but now it’s official. Jony Ive is leaving Apple. Plus: The 16-inch MacBook Pro could arrive sooner than you think; Apple just poached one of the world’s premiere ARM CPU architects; and we’ll tell you about the huge Apple scam going around that you need to watch out for!

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