Analyst Ming-Chi Kuo is one of the more reliable Apple watchers out there. And he doesn’t have good news for the company.

In his latest note to clients, Kuo slashes his estimate on the number of iPhones Apple is likely to sell in the coming months. Compared to the 50 million iPhones Apple sold in Q1 2018, Kuo thinks the company will sell just 38 to 42 million units.

Apple’s Electrocardiogram (ECG) feature on the Apple Watch Series 4 is finally launching to the public today and according to Tim Cook, it could be one of the most important things his company ever does.

Tim Cook and Apple COO Jeff Williams are putting on a full-court media press today doing interviews with TIME and CBS This Morning. With hundreds of millions of iPhones in pockets around the world and watches on tens of millions of wrists, Apple says it has a responsibility to empower people with more information about their health.

The iPhone XS has an  amazing camera, and the best part of that camera is the Depth Control feature, which lets you adjust the background blur after you take the photo.

This is a powerful feature, but to get the most out of it, you might want to check out these tips and tricks on using Depth Control on iPhone XS.

Apple Watch buyers will be granted an extended return period if they decide to return their wearable for reasons related to upcoming heart health features.

Apple usually gives shoppers 14 days to return a purchase, but an internal document reveals that some will have up to 45 days to return a Watch — as long as it’s for the right reasons.

If you have a new 2018 iPad Pro, then you probably need a new USB-C hub. Without it, you can only plug in one accessory at a time, and that includes the charger. With a hub, you can plug in an almost unlimited number of USB devices (and other gear), plus provide power for everything at the same time.

The problem is, almost all USB-C docks are designed for laptop computers like the MacBook. They’re designed with short tails so they can sit on a desk next to the MacBook’s desk-level USB-C port, and plug in without trailing a long cable all over the place. But these short tails are terrible for the iPad — especially if you use the tablet on a stand.

They result in a dongle dangling from the iPad, trailing all the cables and accessories hooked up to the hub. This puts a strain on the USB-C port, and reduces mobility for the iPad. It also looks ridiculous. Ditto those docks that clip to the iPad itself. They’re a disaster waiting to happen. Fortunately, I have a better idea.

The iPhone XS and XS Max are undeniably the most gorgeous phones ever created. But when it comes time to actually shell out your own hard-earned cash for an iPhone in the year 2018, there’s one clear winner: the iPhone XR.

Even though it doesn’t have the same amazing OLED display as the iPhone XS Max, there’s a lot to love about the iPhone XR. And we’re not just talking about the price tag. The CultCast host Erfon Elijah breaks down why you should consider going all-in on the colorful iPhone XR.

Oh man! You just got your amazing new iPad Pro, tore it out of the box, and wondered how you got duped into dropping $130 on that tiny white Apple Pencil. Now it’s time to get things set up. Thankfully, this is an easy process, especially if you already use an iPhone or iPad with iCloud.

So easy, in fact, that there are just a few things you need to do to move from your old iPad to a new one, or to migrate from an iPhone. And setting up a new iPad Pro from scratch isn’t much harder — gone are the days of manually copying passwords just to get to the home screen.

Still, following these iPad Pro setup and customization tips will make sure you get the most out of your new machine. Let’s get started.

Apple finally dusted off the MacBook Air. The 2018 model sports a brand new design, a gorgeous Retina display, and powerful upgraded internals. All of sudden, Apple’s most affordable notebook is up there with its best.

In fact, the new ultraportable is so good, you would be crazy to buy a 12-inch MacBook right now. So, how does the new MacBook Air stack up against the rest of Apple’s laptop lineup? Which model best suits your needs, and which delivers the best bang for the buck?

Find out right here in our comprehensive MacBook comparison.

For many people, the iPhone XR will be radically different from previous iPhones. Despite this, the iPhone setup process hasn’t changed much. However, while you might find yourself on familiar ground, there are still plenty of little things you really ought to do before you fire up your new phone for the first time (or pretty soon thereafter).

Let’s take a look at how to set up your new iPhone XR the right way.

Apple finally made its October keynote official this morning with one of the most unique event invites we’ve ever seen. Instead of just using one standard design, Apple sent nearly every journalist an invite with an Apple logo that was unlike the one sent to others.

We’ve tracked down over 20 variations of the Apple logo on the invites and compiled them below. You can also go to Apple’s updated event website and every time you refresh the page a different Apple logo will show up.