When Apple bought Twitter analytics company Topsy for over $200 million earlier this week, many commenters were taking aback. How does Twitter analytics of all things fit into Apple’s general acquisition strategy?
Although they broke the story, it looks like The Wall Street Journal were wondering the same thing themselves. The result is an excellent breakdown of Apple’s major acquisitions in 2013. Unfortunately, it doesn’t shed much light on why Apple bought Topsy, but it does show Cupertino’s areas of interest.