| Cult of Mac

Incase’s new Reform Hardshell defends your 13-inch MacBook Pro


Incase's new Reform Hardshell protects your 13-inch MacBook Pro in more ways than one.
Incase's new Reform Hardshell protects your 13-inch MacBook Pro in more ways than one.
Photo: Incase

Incase has rolled out a new hardshell case to help protect your 13-inch MacBook Pro. The new Reform Hardshell for MacBook features a co-mold design and four-foot drop protection. It also has what the Irvine, California-based company called “first to market” antimicrobial protection.

Pick up the perfect Incase bag for your MacBook and other gear [Deals]


Incase Nylon
Easily carry and protect your 15" laptop with a durable 18.5" ballistic nylon backpack, or an impact-absorbing laptop bag.
Photo: Cult of Mac Deals

Traveling with your laptop can be nerve-wracking. For many of us, our computers are our livelihoods, so the very idea of them becoming lost or damaged is downright unacceptable. That makes protecting your MacBook with a quality case a no-brainer.

Limited-edition iPhone lens kit packs sharp-shooting tools


olloclip and Incase
The Filmer's Kit has most iPhone photo and video scenarios covered.
Photo: olloclip

If you’re an iPhone photographer with olloclip lenses, you’re pretty serious about your mobile image captures.

olloclip and big-name accessories brand Incase partnered with you in mind for a limited-edition Filmer’s Kit that became available today at Apple stores worldwide.

Finally, a holiday gift guide you actually care about [Deals]


GG - Mainframe
Beats by Dre, UE ROLL 2, and lots of Mac amenities make for some very happy holidays.

The people on your holiday shopping list deserve cutting-edge gifts. That’s why you won’t find ugly sweaters or gifts that are actually meant for pets not people in the Cult of Mac gift guide.

Loaded with tech gift ideas for Apple fans, this handy guide will make you the best gift-giver in the family for once.

Camera backpacks: the smart way to carry all your gear


Camera backpacks can be pricey but it's money well spent to protect your investment in equipment.
Camera backpacks can be pricey but it's money well spent to protect your investment in equipment.
Photo: Lowepro

So your iPhone has you convinced you’re a pretty good photographer and it’s time to raise your game with a dedicated camera and all sorts of lenses. You are going to need something to sling your gear.

There are so many types of camera bags – shoulder, belt packs, roller cases – with designs tailored for various kinds of photography, shooting environments and individual preferences. The bag type that is arguably the most versatile is the camera backpack.

Backpacks are ideal when you are in transit with a lot of gear, whether you’re flying or hiking. They are also versatile to comfortably carry as you shoot, especially if you have to bring with you a laptop or change of clothes.

Three respected manufacturers have new bags to meet a spectrum of needs and demands. Think Tank, Lowepro and long-time Apple product vendor, InCase, bring to their latest lines rugged construction and intelligent storage options. Camera backpacks are one of the more pricey accessories, but it’s money well spent to protect your investment in bodies, lights and lenses.

Incase Calls Their New Icon ‘The Best Backpack We’ve Ever Made’




“The best backpack we’ve ever made” — a heady statement from an outfit with a focus on making packs and cases to keep traveling Apple stuff safe. The Icon certainly looks impressive, with its Airflow channels and more specialized pockets than a troop of kangaroos. And at $200, it also might be the most expensive backpack the Southern California-based company has ever made.

These Outstanding Incase Reflex Headphones Are On Sale, And It’s Probably The Best Bargain You’ll See All Month




It was a bit of an odd moment when Incase — which up to that point almost exclusively focused on bags and cases — announced a couple of years ago that they’d started making headphones. Even more surprising was that the headphones really, really rocked.

Of the four models, the best deal was probably the second-most expensive of the bunch, the on-the-ear Reflex: velvety looks, a rugged build and sound quality that many gadget sites, including us, thought beat out headphones twice as expensive.

Still, the Reflex didn’t generate as much buzz as perhaps they should have, and at $90 they were one of the most underrated headphones on the market; then Incase cut the price to $60.

And now they’re on sale at $30, which makes them, well, completely irresistible.

Take a Look at How the iPhone’s Profile Has Evolved



Veteran iPhone case-maker Incase sent us this image of all four iPhone forms in profile — each covered by a version of their Slider cases, which, as Incase says, has been available since the introduction of the iPhone in 2007. We thought we’d share it; simple, yet fascinating, isn’t it. The pace of change has slowed somewhat of late. At least, cosmetically anyway.

Oh, right — the Slider; you can pre-order your $35 iPhone 5 Slider case now, and Incase will ship one to you when they become available in October.

Source: Incase

Incase’s Pathway Bags Are As Ruggedly Handsome As George Clooney


Happy Christmas/birthday/[insert gift-giving occasion here].



If you were to ask me what my ideal Christmas morning looked like, then the photograph above is a pretty good answer. I have a thing for bags, cases and sleeves of all kinds, and these leather and cotton twill Pathway bags from Incase make for a compelling range. The only problem is choosing which one you want.