Apple Watch is no flop. Photo: Jim Merithew/Cult of Mac
2016 was a fantastic year for Apple Watch, according to the latest info from the International Data Corporation that shows Apple’s wearable just experience its best quarter ever.
In its latest report, IDC analysts say Apple Watch is finally closing the gap on Fitbit, which just experienced its largest declines ever in the fourth quarter.
And yet, sales of fitness trackers are healthier than ever, while struggling smartwatch makers are desperately trying to reposition their gadgets to muscle into the fitness market. So what is going on? If fitness trackers really don’t work, why are consumers still buying them?
You don't need to abandon your Pebble just yet. Photo: Pebble
Fitbit is buying Pebble and killing its existing lineup of wearables to focus on new ones — but it won’t be dropping support for those devices right away. Pebble today confirmed that its software and services will continue to run through 2017.
Is fitness really all that Apple Watch is fit for? Photo: Apple
The writing has been on the wall for smartwatches ever since Cupertino chose to focus on sports and fitness features for Apple Watch Series 2. Smartwatch sales are plummeting, and fitness seems to be the only profitable area remaining in the wearables sector.
More evidence of this trend emerged this week, with smartwatch trailblazer Pebble reportedly being acquired by fitness wearables specialist Fitbit. We might very well be witnessing the demise of the smartwatch as we know it.
So how did we get here? Is Apple Watch really only fit for fitness, or could it still one day fulfill its destiny and become a true wrist-based computing platform?
Can Fitbit breathe new life into Pebble? Photo: Pebble
Fitness band maker Fitbit is said to be in the process of acquiring Pebble, the company that kickstarted the smartwatch generation. Sources say the acquisition will cost between $35 million and $40 million, and will include the entire Pebble portfolio — including its intellectual property.
Apple Watch may have done better than expected last quarter. Photo: Buster Hein/Cult of Mac
Analysts can’t agree whether smartwatch sales are tanking or booming.
In a new study that refutes IDC’s estimation that total smartwatch sales declined last quarter, analysts at Canalys argue that shipments actually rose 60 percent and the Apple Watch dominated.
Apple Watch blasts your wrist with green light to read your pulse. Photo: Ste Smith/Cult of Mac
Fitness fanatics that want a good heart rate reading from their wrist better get an Apple Watch.
A new study of the four most popular wearables on the market found Apple Watch to be the most accurate smart watch for tracking heart rate. And it wasn’t even close.
It's time to turn tour trashed wearables into cash. Illustration: Ste Smith/Cult of Mac
Ever open the drawer and go, “Oh yeah. I own a Jawbone UP”? It’s easy to forget about an old fitness tracker or smartwatch you’ve got stashed away, but the Cult of Mac buyback program makes rediscovering an unused wearable more like finding a forgotten wad of cash.
We’ll give you the best price for your wearables, from shiny Apple Watches to older, well-worn products that most other buyback programs won’t accept. It’s a no-brainer to quickly and easily turn an old, unused wearable into cold, hard cash.
Fitbit won't be worried about Apple Watch... yet. Photo: Ste Smith/Cult of Mac
Despite its focus on helping you get fit, Apple Watch is still no closer to knocking Fitbit off its throne.
The company’s much more affordable fitness trackers have helped it claim 61.7 percent of the U.S. wearables market so far, while Apple’s first smartwatch has grabbed just 6.8 percent since making its debut last April.