Apple engineers are under pressure to ship the AR headset this year. Image: Killian Bell/Cult of Mac
Apple CEO Tim Cook reportedly sided with COO Jeff Williams to launch the company’s AR/VR headset this year, despite the fact that Cupertino’s design team wanted to wait a few more years to launch a sleeker pair of AR glasses.
The headset’s launch time frame has been a point of contention inside Apple. Until 2019, when Jony Ive led the design deapartment, it was unimaginable to go against his team’s wishes.
India's prominence inside Apple continues to grow. Photo: Cult of Mac
Apple is making internal management changes to further focus on India. And for the first time ever, the company will make India its own sales region, highlighting its growing importance.
The South Asian country is already emerging as a major alternative to China for manufacturing its products.
Apple Watch Ultra is a full-featured dive computer. Photo: Apple
Apple now offers a Depth and Water Seal Test for the Apple Watch Ultra. The evaluation will check whether your smartwatch’s seals and depth gauge are working correctly.
This is the first time the company is offering such a kind of test for any of its water-resistant products.
Apple CEO Tim Cook is set to receive a substantial pay cut in 2023. The company’s top executive will receive “only” $49 million in compensation this year.
For comparison, Cook’s compensation was $99.4 million in 2022 and $98.7 million in 2021.
Apple wants to shift away from Samsung for its product displays. Photo: Unsplash
Apple wants to reduce its reliance on sourcing displays for its products from Samsung and LG. So, the company is working on its own custom displays that it intends to use as early as 2024.
This would mark another move from Apple to develop more components it uses on its devices in-house.
Apple's first retail store in India could finally open its doors soon. Photo: Cult of Mac
Apple’s first retail store in India has moved closer to its opening. After years of delays, the company has started hiring retail store workers in the country.
The company has posted 12 job positions on its career page in India as it looks to fill various retail positions.
Apple’s latest catalog of books uses artificial intelligence as a narrator instead of a human voice. This is the first time the Cupertino giant has used AI for audiobook narration.
The move could have a wide-reaching effect in the audiobook space and mark the beginning of the end of human narrators.
Why isn't that case festooned with hilarious emojis? Foolish me. Photo: David Snow/Cult of Mac
As soon as AirPods Pro (2nd generation) launched, I ordered them. I got them into the shipping queue so fast, in fact, I skipped any option that looked like it might take extra time or add expense. That included “Personalize them for free,” which would have done neither.
Apple has been letting users monogram AirPods cases with letters and numbers since 2019. It added emojis the following year. Now you can even choose your own Memoji via the Apple Store app.
What I didn’t realize at the time is that whatever you have etched on the case shows up on your devices wherever your earbuds are indicated, like when you pair them. Now I wish I’d monogrammed mine because it’s so much easier to identify your own personal AirPods.
Grab the iPad 10 at its discounted price in any color you like. Photo: Apple
Amazon’s latest deal drops the iPad 10’s price to a much more reasonable $399, a sweet $50 off its retail price. This is the lowest price the tablet has been available for since its launch.
At $449, the new 10.9 iPad occupies an odd place in the iPad lineup. A $50 discount makes it easier to justify the higher price tag.