A piece of a well-known story about Steve Jobs’ disdain for giving autographs goes on the auction block Thursday.

At the 2006 opening of an Apple Store in New York City, the Apple co-founder initially refused the request of a man in a wheelchair who had hoped Jobs would sign his copy of the premiere issue of Macworld magazine.

Jobs, according to witnesses, was joking when he said no. He eventually acquiesced and signed the magazine, “To Matt” followed by “steven jobs.” (He rarely used capital letters when signing his name.)

A pair of avid runners turned engineers have reinvented the watch band into something kind of genius, and we’ve got it in the Cult of Mac Watch Store.

Your Apple Watch provides a torrent of information – so why wear it in the same spot as the watch your great-grandfather wore? Putting key stats and info in your natural line of sight is not only easier to read, it’s easier to use and it’s safer.

Need a little extra flare in your Apple Watch game? Bucardo’s Apple Watch charm necklaces transform your Apple Watch into a beautiful accessory, and we took it for a little spin in our unboxing video!

Fashion meets functionality — in wearing these stunning, stainless steel charm necklaces, the Apple Watch is still clearly visible, incorporating itself into the necklace itself. It’s a unique and aesthetically appealing way to showcase and use your special timepiece, and it’s available in our Cult of Mac Watch store.

We’re back with another iPhone case giveaway! Just as we promised, over the next several weeks we’ll be giving away dozens of top-notch cases for the 2018 iPhone lineup. This week we’re giving away six iPhone XR cases to a few lucky readers and followers via Instagram.

We’re handing out impressive cases from Spigen, Encased, Insipio and Nomad. All six cases fit the latest XR and together are worth a whopping $169.92.

Apple has poured a lot of money into trying to capture a big chunk of the growing smartphone market in India. But the average resident doesn’t have a lot of money to buy an iPhone.

A report by Counterpoint Research shows iPhone sales are falling in what is seen as Apple’s first decline in four years.

Apple is making zero effort to reach a settlement in its wide-ranging legal battle with Qualcomm.

The iPhone-maker used Qualcomm wireless chips in its devices for years, but the two sides recently started butting heads over how much Apple owes in royalties. Qualcomm alleges that Apple should pay it an additional $7 billion and it looks like it will have to go to war for every cent.

Entrepreneur and Shark Tank investor Kevin O’Leary said it “took seconds” to sell off his Apple stock after hearing company executives announce the tech company would no longer disclose units sold.

The self-named “Mr. Wonderful” said he was listening in on Apple’s Q4 earnings call on Nov. 1 and was shocked as CEO Tim Cook described unit sales like a shopping cart. The items in the cart aren’t as important as the total bill of sale, Cook said.

“Welcome Home,” a television commercial for the Apple HomePod directed by Spike Jonze, welcomed another slew of advertising awards today.

Apple took home two first-place honors in the prestigious shots Awards. It won three other first-place shots for Best Director (Jonze), Editing house of the Year (Final Cut of Los Angeles) and Production Company of the Year (MJZ of Los Angeles).

If you’re looking for a uniquely beautiful watch band to transform your Apple watch from a time piece to a jewelry statement, look no further. Bezels & Bytes fuses tech and style seamlessly with their collection of stunning, luxury Apple Watch Bands. Just ask Oprah!

We unboxed their gorgeous Chainlink & Leather Apple Watch band in rose gold, and it was awesome. Check out the live unboxing video on our YouTube channel here:

At first glance, the Silver Pinstripe Pocket Watch by Bucardo may look like a forgotten relic from your grandfather’s musty closet.

Except, it’s not.

This wondrous, little trinket is the new and improved 2018 version of vintage accessory. It’s a uniquely stunning way to wear your Apple Watch, bucking current trends by melding vintage style and tech. The pocket watch transforms your Apple Watch into a classic yet “on trend” look. Watch us geek out at this marvel in our YouTube unboxing video: