Today in Apple history: Apple II brings color computing to the masses

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Apple II
The Apple II was groundbreaking for its day.
Photo: Computer History Museum

April 17: Today in Apple history: Apple II debuts at West Coast Computer Faire with color graphics April 17, 1977: The Apple II debuts at the West Coast Computer Faire, positioning Apple at the forefront of the looming personal computer revolution.

The company’s first mass-market computer, the Apple II boasts an attractively machined case designed by Jerry Manock (who will later design the first Macintosh). It also packs a keyboard, BASIC compatibility and, most importantly, color graphics.

Fueled by some marketing savvy from Steve Jobs, the Apple II launch makes quite a splash at the San Francisco Bay Area’s first personal computer convention.

Bauhaus Apple logo looks like the Death Star

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Bauhaus Apple logo
The Apple logo with a Bauhaus bite.
Illustration: Vladimir Nickolic

A company has to be nimble enough to change with the times. It can turnover leadership, recreate its work culture and overhaul its line of products. Just don’t mess with a brand’s logo.

But what if an icon like the Apple logo was reimagined with another iconic style?

Apple logo creator will share his design secrets at live event this month

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Janoff
Rob Janoff was the designer of Apple's iconic corporate logo.
Photo: Fiverr

The Apple logo is among the most iconic corporate symbols in the world, and (with minor color-related tweaks over the years) has been used to represent Apple since 1977.

If you want to hear the story behind it, from original designer Rob Janoff, you’ll get your chance this month — when Janoff appears at an event in New York City, discussing all things design.

Apple updates its rainbow logo trademark, but don’t expect a comeback

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retro
Would you like to see the return of Apple's classic rainbow icon?
Photo: ColorWare

Apple has filed to update the design trademark for its iconic multicolored Apple logo, last used by the company in 1999.

But despite one unlikely report claiming that Apple will be using for a new clothing line of “hats and caps,” we’d personally be surprised to see it make a return. Here’s why.

Only 1 in 5 people can accurately draw the Apple logo

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logo
That's a whole lot of logo fails.
Photo: Branded in Memory

As the world’s most valuable company, with one of the most recognizable logos in corporate history, you’d think that most people would be capable of drawing the Apple symbol with some degree of accuracy. Especially since it appears on the devices that millions of us carry in our pockets every day.

In fact, a new survey called Branded in Memory shows that more people get the Apple logo wrong than get it right when sketching it out. Check out the most common mistakes below.

Touch ID moves to the back in new iPhone 8 renderings

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iPhone 8 rear shell mockup.
iPhone 8 rear shell mockup.
Photo: Weibo

Apple may make the surprising move of relocating the Touch ID button to the back of the iPhone this year, but based on renderings of a leaked schematic, it wouldn’t look that bad.

Several renders, based on the supposed iPhone 8 schematic that hit the internet this week, show what the device’s rear shell might look like during production. It’s not a photo of the real iPhone shell, but for now this is as close to the real deal as we’re going to get.

Here’s another angle:

Today in Apple history: Apple Logo teaches kids to code

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Apple-Logo-II-splash-screen
Apple Logo was Apple's first go at getting kids into coding.
Photo: Apple2history

tuesday14 Under Tim Cook’s leadership, Apple has been upping its focus on teaching kids to program — thanks to events such as its free “Hour of Code” classes at Apple Stores around the world.

But Apple’s been helping introduce young people to coding for far longer than that. In fact, years before Apple ushered in its Swift Playgrounds app as it did this week at WWDC, it helped popularize home programming thanks to Apple Logo, a basic coding language which found success on the Apple II.

How a viral Steve Jobs tribute sparked one designer’s career

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Grieving Apple fans took comfort in this tribute to Steve Jobs and turned it into a viral phenomena.
Grieving Apple fans took comfort in this tribute to Steve Jobs and turned it into a viral phenomena.
Illustration: Jonathan Mak Long

Cult of Mac 2.0 bugApple fans felt a deep sense of mourning in 2011 when Apple founder Steve Jobs succumbed to cancer. With the fifth anniversary of his passing approaching, Cult of Mac looks at the artistic tributes that followed.

The Tumblr bio of Hong Kong graphic artist Jonathan Mak Long reads, “I try to do good work, and the world agrees on occasions.”

The death of Steve Jobs was one such occasion. Within hours of the news, grieving Apple fans across the world took comfort in an image created by the then-teenaged college student of a silhouetted Jobs in the bite of the Apple logo.