iPhone 11’s Apple logo will shift for big new feature

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iPhone 11 Max leaning on fence post
No, it won't look like this.
Photo: Ian Fuchs/Cult of Mac

The Apple logo on the back of this year’s iPhone 11 lineup will shift to make way for a brand new feature, according to a new report.

The logo won’t disappear, but it will be perfectly centered for the first time in the iPhone’s history. The change will allow for a huge upgrade in wireless charging functionality.

Today in Apple history: Rainbow Apple logo gets a modern overhaul

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Apple hardware
20 years ago today, Apple ditched its rainbow logo.
Photo: Lyle Kahney/Cult of Mac

August 27: Today in Apple history: Rainbow Apple logo gets a modern overhaul August 27, 1999: Apple replaces the striped, multicolored logo it used since 1977 with a new single-color version.

The replacement of the iconic logo shocks many longtime Apple fans. However, it is part of a sustained, company-wide overhaul by Steve Jobs. The makeover includes new products, the “Think Different” ad campaign, and eventually the removal of the word “Computer” from the company’s name.

What you need to know about that viral face-aging app you’ve been using, this week on The Cultcast

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CultCast 397
Whoa there, buddy! We need to chat about that face-aging app...

This week on The CultCast: Why some say FaceApp, the mega-viral app that ages your face, might also be stealing your data. Plus, why your next iPhone or Mac may feature Apple’s rainbow logo; Apple might soon make a big move into original podcasts; and we’ll tell you about the wild lengths some Apple factory works go through to smuggle out top-secret tech.

Our thanks to Squarespace for supporting this episode. Easily create a beautiful website all by yourself, at Squarespace.com/cultcast. Use offer code CultCast at checkout to get 10% off your first purchase of a website or domain..

Today in Apple history: Apple II brings color computing to the masses

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Apple II
The Apple II was groundbreaking for its day.
Photo: Computer History Museum

April 17: Today in Apple history: Apple II debuts at West Coast Computer Faire with color graphics April 17, 1977: The Apple II debuts at the West Coast Computer Faire, positioning Apple at the forefront of the looming personal computer revolution.

The company’s first mass-market computer, the Apple II boasts an attractively machined case designed by Jerry Manock (who will later design the first Macintosh). It also packs a keyboard, BASIC compatibility and, most importantly, color graphics.

Fueled by some marketing savvy from Steve Jobs, the Apple II launch makes quite a splash at the San Francisco Bay Area’s first personal computer convention.

Bauhaus Apple logo looks like the Death Star

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Bauhaus Apple logo
The Apple logo with a Bauhaus bite.
Illustration: Vladimir Nickolic

A company has to be nimble enough to change with the times. It can turnover leadership, recreate its work culture and overhaul its line of products. Just don’t mess with a brand’s logo.

But what if an icon like the Apple logo was reimagined with another iconic style?

Apple logo creator will share his design secrets at live event this month

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Janoff
Rob Janoff was the designer of Apple's iconic corporate logo.
Photo: Fiverr

The Apple logo is among the most iconic corporate symbols in the world, and (with minor color-related tweaks over the years) has been used to represent Apple since 1977.

If you want to hear the story behind it, from original designer Rob Janoff, you’ll get your chance this month — when Janoff appears at an event in New York City, discussing all things design.

Apple updates its rainbow logo trademark, but don’t expect a comeback

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retro
Would you like to see the return of Apple's classic rainbow icon?
Photo: ColorWare

Apple has filed to update the design trademark for its iconic multicolored Apple logo, last used by the company in 1999.

But despite one unlikely report claiming that Apple will be using for a new clothing line of “hats and caps,” we’d personally be surprised to see it make a return. Here’s why.

Only 1 in 5 people can accurately draw the Apple logo

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logo
That's a whole lot of logo fails.
Photo: Branded in Memory

As the world’s most valuable company, with one of the most recognizable logos in corporate history, you’d think that most people would be capable of drawing the Apple symbol with some degree of accuracy. Especially since it appears on the devices that millions of us carry in our pockets every day.

In fact, a new survey called Branded in Memory shows that more people get the Apple logo wrong than get it right when sketching it out. Check out the most common mistakes below.