August 27, 1999: Apple swaps out the striped, multicolored logo the company used since 1977 for a new single-color version.
The replacement of the iconic Apple logo shocks many longtime fans. However, it is part of a sustained, company-wide overhaul led by Steve Jobs. The makeover includes new products, the “Think Different” ad campaign and, eventually, the removal of the word “Computer” from the company’s name.
April 17, 1977: The Apple II debuts at the West Coast Computer Faire, positioning Apple at the forefront of the looming personal computer revolution.
The company’s first mass-market computer, the Apple II boasts an attractively machined case designed by Jerry Manock (who will later design the first Macintosh). It also packs a keyboard, BASIC compatibility and, most importantly, color graphics.
Fueled by some marketing savvy from Steve Jobs, the Apple II launch makes quite a splash at the San Francisco Bay Area’s first personal computer convention.
Today, the Apple logo is up there with the Nike “swoosh” as one of the world’s most recognizable corporate icons. But, back in 1978, it was the just another logo belonging to an early stage startup that had recently released its first mass-market product, the Apple II computer.
Memorabilia from these early days of Apple is few and far between. However, if you want to get your hands on a piece, an early Apple Retail sign has just come up for auction. It’s not cheap, but it would certainly make a nice addition to any Apple collection.
The Apple logo on the back of this year’s iPhone 11 lineup will shift to make way for a brand new feature, according to a new report.
The logo won’t disappear, but it will be perfectly centered for the first time in the iPhone’s history. The change will allow for a huge upgrade in wireless charging functionality.
This week on The CultCast: Why some say FaceApp, the mega-viral app that ages your face, might also be stealing your data. Plus, why your next iPhone or Mac may feature Apple’s rainbow logo; Apple might soon make a big move into original podcasts; and we’ll tell you about the wild lengths some Apple factory works go through to smuggle out top-secret tech.
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The iconic rainbow Apple logo that originated in 1977 could make an appearance on Apple products in the year 2019.
Apple killed the beloved rainbow logo in 1999 in favor of the single color used presently, but a new rumor claims the company is considering bringing it back.
A company has to be nimble enough to change with the times. It can turnover leadership, recreate its work culture and overhaul its line of products. Just don’t mess with a brand’s logo.
But what if an icon like the Apple logo was reimagined with another iconic style?
It’s pretty easy to type the Apple logo on any of your Apple devices, although it’s easier on some (like the Mac) than on others (like Apple TV). Below is a quick list that lays out exactly how to type the Apple logo on any Apple device.
The Apple logo is among the most iconic corporate symbols in the world, and (with minor color-related tweaks over the years) has been used to represent Apple since 1977.
If you want to hear the story behind it, from original designer Rob Janoff, you’ll get your chance this month — when Janoff appears at an event in New York City, discussing all things design.
Apple has filed to update the design trademark for its iconic multicolored Apple logo, last used by the company in 1999.
But despite one unlikely report claiming that Apple will be using for a new clothing line of “hats and caps,” we’d personally be surprised to see it make a return. Here’s why.
