People are shockingly bad at drawing the Apple logo from memory

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Student drawings of the Apple logo. Photo: Blake, et all 2015.
Student drawings of the Apple logo. Photo: Blake, et all 2015.

Apple has one of the most iconic logos in pop culture. Go into any coffee shop and you’ll be assaulted by an array of glowing MacBook lids and shiny iPhone screens, but it turns out that drawing the Apple logo from memory is shockingly hard.

A new study conducted by UCLA researchers found only one out of 85 undergraduate students could accurately draw the iconic logo from memory. If you’re think maybe they just weren’t familiar with the Apple logo, you haven’t been to a college campus in a while.

The difficulty of drawing Apple’s ubiquitous logo actually tells us something about human memory and how we form a ‘gist memory’ of objects and symbols we become too familiar with.

Apple quietly killed its glowing logo today

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Photo: Linus Ekenstam/
Photo: Linus Ekenstam/Flickr CC

The new MacBook is gorgeous, insanely thin, revolutionary and pressure-sensitive. It’s also missing one killer feature: a glowing Apple logo.

The shining bit of trade dress has been a pop culture icon ever since Apple released the PowerBook G3 in May 1999. However, it looks like Jony Ive’s design team is ready to sacrifice the glowing Apple beacon in the name of thinness. You’ll still find a light-up logo on the MacBook Airs and MacBook Pros, but it was never meant to be on Apple’s new golden beauties.

Take a look at the back of the new 12-inch Retina MacBook:

Apple reportedly plans to debut 3-D logo for all future products

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iPhone-6-Logo-011
Photo: Nowhereelse.fr

Apple is reportedly upgrading the technologies used for printing its logo onto devices, using new laser-cutting and embedding technologies that will give the logo a 3-D appearance that will “shine at the edges.”

This logo is apparently set to feature on all new Apple products from next year, beginning with the the next-generation iMac.

The Complete Evolution Of The Apple Logo [GIF]

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applelogo

Apple has become a master at taking a product and refining it to perfection. The iMac, the MacBook, and now the iPad and iPhone have all went through a series of small changes over their existence, but one product Apple hasn’t changed that much is its logo. After quickly dropping that Isaac Newton logo, the only refinements that have come to Apple’s logo are splashes of color and shadow.

Nick DiLallo  created a series of videos showing how some the logos of the biggest brands in the world have evolved since their original inception. Other than the Apple video – which you can see above in GIF form – Nick also made logo evolution videos for Starbucks, NBC, UPS, GAP and American Airlines, all of which are worth a watch and can be viewed over on his YouTube page.

 

 

Source: YouTube

Via: Gizmodo

 

What iOS 7 Should Borrow From iTunes 11: Colorful Album Views!

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iossmartcolors

This is a fantastic idea. When Apple overhauled iTunes in the latest version, they did something pretty with Album View, so that the color of the Album View was matched to the dominant color in that album’s artwork.

It’s a nice effect, and as Reddit user Bostonlbi has shown, it looks even prettier on iOS 7, especially if you change the color of the rest of the interface elements with the second and third most dominant colors. Come on, Apple! It’s not too late to take this idea and run with it!

The Most Meta Use Of Apple Stickers We’ve Ever Seen [Image]

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mbwK5

What are you supposed to do with all the Apple logo stickers you get with each iPhone, iPad, and Mac purchase? Like, yeah I guess you could put one on your car if you’re into that, but then what do you do with the other 24 stickers you’ve collected over the years?

Redditor ebinellis decided to go super-meta and make an Apple sticker made out of Apple stickers. He says it’s still a work in progress, but unless he turns it into a Steve Jobs Apple-sticker-mural we think his work here is done.

 

Source: Reddit