As the world’s most valuable company, with one of the most recognizable logos in corporate history, you’d think that most people would be capable of drawing the Apple symbol with some degree of accuracy. Especially since it appears on the devices that millions of us carry in our pockets every day.
In fact, a new survey called Branded in Memory shows that more people get the Apple logo wrong than get it right when sketching it out. Check out the most common mistakes below.
Apple may make the surprising move of relocating the Touch ID button to the back of the iPhone this year, but based on renderings of a leaked schematic, it wouldn’t look that bad.
Several renders, based on the supposed iPhone 8 schematic that hit the internet this week, show what the device’s rear shell might look like during production. It’s not a photo of the real iPhone shell, but for now this is as close to the real deal as we’re going to get.
Here’s another angle:
Under Tim Cook’s leadership, Apple has been upping its focus on teaching kids to program — thanks to events such as its free “Hour of Code” classes at Apple Stores around the world.
But Apple’s been helping introduce young people to coding for far longer than that. In fact, years before Apple ushered in its Swift Playgrounds app as it did this week at WWDC, it helped popularize home programming thanks to Apple Logo, a basic coding language which found success on the Apple II.
Apple fans felt a deep sense of mourning in 2011 when Apple founder Steve Jobs succumbed to cancer. With the fifth anniversary of his passing approaching, Cult of Mac looks at the artistic tributes that followed.
The Tumblr bio of Hong Kong graphic artist Jonathan Mak Long reads, “I try to do good work, and the world agrees on occasions.”
The death of Steve Jobs was one such occasion. Within hours of the news, grieving Apple fans across the world took comfort in an image created by the then-teenaged college student of a silhouetted Jobs in the bite of the Apple logo.
Looks like we’ve got some wear issues on the Apple Watch, especially the Space Gray ones. There are posts on Reddit and the Apple Discussion Forums that show both the Apple logo and actual text etched into the back of the watches peeling off.
Apple Discussions user dougie70w says that he bought his Apple Watch at the beginning of June “and the band started to peel part so bad that I replaced it with an after market metal band that I purchaced on Amazon.”
He’s got an appointment at a local Apple Store today and hopes that having Apple Care will let him get a replacement.
Apple has one of the most iconic logos in pop culture. Go into any coffee shop and you’ll be assaulted by an array of glowing MacBook lids and shiny iPhone screens, but it turns out that drawing the Apple logo from memory is shockingly hard.
A new study conducted by UCLA researchers found only one out of 85 undergraduate students could accurately draw the iconic logo from memory. If you’re think maybe they just weren’t familiar with the Apple logo, you haven’t been to a college campus in a while.
The difficulty of drawing Apple’s ubiquitous logo actually tells us something about human memory and how we form a ‘gist memory’ of objects and symbols we become too familiar with.
The new MacBook is gorgeous, insanely thin, revolutionary and pressure-sensitive. It’s also missing one killer feature: a glowing Apple logo.
The shining bit of trade dress has been a pop culture icon ever since Apple released the PowerBook G3 in May 1999. However, it looks like Jony Ive’s design team is ready to sacrifice the glowing Apple beacon in the name of thinness. You’ll still find a light-up logo on the MacBook Airs and MacBook Pros, but it was never meant to be on Apple’s new golden beauties.
Take a look at the back of the new 12-inch Retina MacBook:
Making neon signs is a sadly dying craft, but there’s no better way to learn about the beauty of the art than this video, showing a master neon craftsman create a replica of our favorite shape on Earth: the Apple logo!
Apple is reportedly upgrading the technologies used for printing its logo onto devices, using new laser-cutting and embedding technologies that will give the logo a 3-D appearance that will “shine at the edges.”
This logo is apparently set to feature on all new Apple products from next year, beginning with the the next-generation iMac.
Apple has become a master at taking a product and refining it to perfection. The iMac, the MacBook, and now the iPad and iPhone have all went through a series of small changes over their existence, but one product Apple hasn’t changed that much is its logo. After quickly dropping that Isaac Newton logo, the only refinements that have come to Apple’s logo are splashes of color and shadow.
Nick DiLallo created a series of videos showing how some the logos of the biggest brands in the world have evolved since their original inception. Other than the Apple video – which you can see above in GIF form – Nick also made logo evolution videos for Starbucks, NBC, UPS, GAP and American Airlines, all of which are worth a watch and can be viewed over on his YouTube page.
Source: YouTube
Via: Gizmodo
