Apple has one of the most iconic logos in pop culture. Go into any coffee shop and you’ll be assaulted by an array of glowing MacBook lids and shiny iPhone screens, but it turns out that drawing the Apple logo from memory is shockingly hard.
A new study conducted by UCLA researchers found only one out of 85 undergraduate students could accurately draw the iconic logo from memory. If you’re think maybe they just weren’t familiar with the Apple logo, you haven’t been to a college campus in a while.
The difficulty of drawing Apple’s ubiquitous logo actually tells us something about human memory and how we form a ‘gist memory’ of objects and symbols we become too familiar with.