Apple is reportedly upgrading the technologies used for printing its logo onto devices, using new laser-cutting and embedding technologies that will give the logo a 3-D appearance that will “shine at the edges.”
This logo is apparently set to feature on all new Apple products from next year, beginning with the the next-generation iMac.
While Apple has periodically upgraded its logo over the years — from the original Newton crest designed by Ronald Wayne, to Rob Janoff’s rainbow Apple icon, through the black, white and chrome variations — it’s a more arduous process than you might think.
Currently Apple ships around 12 million to 13 million MacBooks, 4 million to 5 million iMacs, 75 million iPads and a whopping 180 million iPhones per year. As a result, the company is handling the “logo upgrade plan carefully,” according to Digitimes sources.
Here’s a look at how the Apple logo has evolved over the years: