It’s temping to look for hints about what Apple is going to announce during its April 20 event somehow hidden in the invite sent out Tuesday. But that’s surely an utter waste of time.
Here’s why.
Hidden in Tuesday’s invite to the Apple April event is an augmented reality easter egg. It’s part of the company’s ongoing move to draw more attention to AR.
The graphic for the event invite is the Apple logo made out of a swirling line. iPhone and iPad users can transfer that design to the real 3D world, and put it in motion.
The next Apple product-release event will happen April 20. Invites went out Tuesday morning for the virtual “Spring Loaded” event, just hours after Siri leaked the date.
Naturally, Apple didn’t announce what’s on the agenda. But rumors point to multiple new iPads, as well as the possibility of next-gen AirPods, a faster Apple TV and the long-awaited debut of AirTags item trackers.
Siri may have just revealed the date for Apple’s rumored April event. According the voice assistant, Apple’s next event will take place one week from now on April 20.
This is likely to be the event at which Apple debuts its next-gen iPad Pro, the eagerly anticipated AirTags item trackers and a new iPad mini.
Jon Prosser’s eyebrows are officially toast.
Prosser, the serial Apple leaker with a big personality and a seemingly deep field of sources inside Cupertino, pledged to shave his eyebrows if we didn’t get an Apple event on March 23.
Well that day has come. And the Apple event didn’t. So he took a trimmer to his precious eyebrows in the most Prosser way possible — on YouTube, with a solid sense of humor (and a charity to boot).
Apple’s next product launch will take place in April, not March, a soon-to-be-eyebrowless Jon Prosser claimed Wednesday. Prodigious leaker Prosser had been so sure of his predicted date of March 23 for Apple’s next event that he wagered the integrity of his own facial hair on it. Now he’s admitting defeat.
“The event is in April,” Prosser tweeted. In a follow-up, he suggested that Apple had not previous hosted an April event, so “I get it if you’re skeptical. But here we are.”
Get your wallets ready, because Apple will supposedly launch an array of new products on March 23. On the docket for the event will supposedly be an updated iPad Pro, AirPods and Apple TV, as well as the debut of AirTags.
Apple’s next big keynote of 2020 is less than a couple of hours away. We expect the “One more thing” event to bring the first Macs powered by Apple Silicon, new AirPods Studio headphones, and more.
When the keynote kicks off at 10 a.m. Pacific, you’ll be able to watch it live online from almost anywhere. We’ll tell you how.
Apple put an augmented reality Easter egg into the invitation to its November product event. The AR object seems to hint that there’ll be at least one new MacBook on the docket.
The basic graphic in the event invite, which went out Monday, is the Apple logo surrounded by streaks of light. iPhone users can transfer that design to the real 3D world, and put it in motion. That motion looks a lot like a MacBook opening and closing.
Apple sent out invites on Monday to an unprecedented third product launch event. This will almost certainly be the debut of Macs running Apple Silicon, the company’s own processors.
Titled “One More Thing,” the November event is scheduled for 10 a.m. PST on Tuesday, November 10.
New iPhones (both “regular” and mini, as well as Pro and Pro Max). A new, pint-size HomePod mini. And the triumphant return of MagSafe … this week’s “Hi, Speed” event delivered the goods.
Read up on all the new Apple gear, and find out why we’re totally psyched about the iPhone 12 mini (and a bit less so about 5G), in this week’s free issue of Cult of Mac Magazine. Download it now to read on your iOS device.
Oh, and don’t worry — we’ve got plenty of post-show analysis (and some even fresher Apple news and rumors, too) …
The only thing wrong with Apple’s product-release events is that there aren’t enough of them. The company supposedly will put on three of them this autumn — and while that’s a good start, there needs to be many more.
Apple held a product-release event in September, and will announce more new products at a second event on Tuesday. Unconfirmed reports point to a third event in November. But there’s no reason to stop there. Apple should keep holding them every month. They get us excited about new products, which is good for Apple — and for Apple fans, too.
This week on The CultCast: Don’t miss our one-week reviews of Apple Watch Series 6! We’ll tell you if it’s worth upgrading. Plus: Multiple sources are now confirming a second Apple hardware event coming October 13, where a new “iPhone 12 mini” may be announced — we’ll tell you what we know. And stick around for more Apple stock talk! Erfon reveals what his big investment is worth now, following this month’s depressing AAPL stock plummet, and we’re talking real numbers.
Our thanks to Squarespace for supporting this episode. Easily create a beautiful website all by yourself, at Squarespace.com/cultcast. Use offer code CultCast at checkout to get 10% off your first purchase of a website or domain.
Apple’s next virtual event will take place on September 15 — but don’t expect to see the new iPhone 12 models.
The big announcements for the “Time Flies” event that Apple announced Tuesday will likely be the new Apple Watch and iPad. The Apple Watch Series 6 could feature blood-oxygen tracking. Meanwhile, the iPad Air 4 could borrow a design from the iPad Pro — but retain Touch ID.
The upside to an online-only WWDC 2020 is that Apple is making its big keynote more accessible than ever this year. No matter where you are or what device you’re using, you should be able to tune in live.
The event kicks off at 10 a.m. Pacific today. Here are your options for watching the stream. (Update: If you missed the WWDC keynote, or simply want to watch it again, you can see it in the YouTube embed below.)
Days before WWDC kicks off, Apple had shuttered its Apple Events app on tvOS, instead folding it into the Apple TV app, streamlining the process of finding and watching Monday’s keynote event.
The wording on the app confirms that, “Apple Events is now part of the Apple TV app.” Using the app, you can watch both current and past Apple special events.
Apple laid out its plans for “the biggest WWDC to date” in a press release Wednesday, detailing exactly how the first online-only developers conference will go down.
With live streams available on Apple’s website, YouTube and other platforms, everyone can watch the Worldwide Developers Conference keynote on June 22. During the highly anticipated event, Cupertino’s execs will showcase what the future holds for iPhone, Mac and other Apple devices.
This week on The CultCast: Everything you need to know about the new 16-inch MacBook Pro! Plus our first impressions of this hot new machine. And we discuss Disney+, and why it may beat Netflix and Amazon as the best streaming service available.
Our thanks to NETGEAR for supporting this episode. The Orbi WiFi 6 router gives you ultra-fast speeds and wider coverage throughout your home — it’s the biggest revolution in Wi-Fi ever. Check it out today at your local Best Buy and at Netgear.com/bestwifi6.
Members of the press received surprise invitations from Apple this morning to attend a first-of-its-kind event to honor 2019’s top apps and games on December 2 in New York City.
Apple routinely gives out awards for the best apps of the year, but this is the first time the company has hosted an event to hand them out. Get ready for the Oscars of apps.
For the iPhone 11 event, that crafty Tim Cook slipped some genuine surprises around the back of the rumor mill. Apple left our heads spinning in a variety of ways.
We totally expected the gorgeous new iPhone 11 and iPhone 11 Pro. And we figured the fat new camera array would prove a total killer feature. However, we didn’t really plan on boosted iPhone battery life and a refreshingly low price tag. And then there’s that sweet new Apple Watch Series 5 with its always-on display.
That’s just the tip of the iceberg, really. Like the “By Innovation Only” event itself, this week’s free issue of Cult of Mac Magazine is crammed with good stuff. Download it now for iOS, or hit the links below for all the week’s top Apple news, reviews and how-tos.
During today’s big iPhone 11 event, Apple will show us its latest hardware and more. And, as always, you can watch the show live. We’re expecting to learn all about the new iPhone 11, or iPhone Pro, or whatever it’ll be called. Also expected is an update on the incredible new iOS 13, and perhaps another peek at — or evan a launch date for — the new Mac Pro.
Whether you’re watching on your Mac, your iPhone or iPad, or your Apple TV, we’ll show you how to tune in. You can even show up at an Apple store and watch it on the big screen!
Note: Cult of Mac will not be live-blogging the action — instead, you can follow along on Twitter, or join us in our IRC chat room for a watch party.
As anticipated, Apple just sent out invitations to a press event to be held on Sept. 10. This is widely expected to be launch of three new iOS handsets, among them the first “iPhone Pro” models.
The design of the invite has touched off speculation about whether it indicates casing colors for the iPhone XR replacement.
At a time when critically acclaimed TV shows serve up a steady stream of sex and violence, the upcoming Apple TV+ service proffers an unusual prescription for success: optimism, inclusion, creativity and inspiration.
Touting its upcoming streaming video service as “the new home for the world’s most creative storytellers,” Apple is carefully framing its upcoming Apple TV+ day as a healthy antidote to Hollywood’s toxic hellstew of nudity and mindless gore. The company even suggested its original shows could act as a tonic to heal a nation divided by the bitter partisan politics of the Trump era.
Apple is having some fun with frenzied fanboys and gals ahead of today’s “It’s show time” media event. Although the live broadcast won’t officially start until 10 a.m. Pacific, Apple “accidentally” showed a few images of the empty auditorium.
What makes that particularly exciting? Only the fact that the screen is showing images such as an incoming call from “Captain America” star Chris Evans.
Later today, Apple will pull back the curtain on its upcoming news and video subscription services. Cult of Mac will, as ever, be live-blogging the action, but you can also watch the media event live, and presumably enjoy a roster of TV type people pitching their shows through their permanent hangovers.
Whether you’re watching on your Mac, your iPhone, your iPad or your Apple TV, we’ll show you how to tune in.
You can even show up at an Apple Store and watch it on the big screen!
