How to see the AR Easter egg hidden in Apple’s October 18 event invite

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How to see the AR Easter egg hidden in Apple’s October 18 event invite
Captain Tim Cook calls for warp speed!
Photo: Ed Hardy/Cult of Mac

Concealed in Tuesday’s invite to the Apple October event is an augmented reality Easter egg. It’s a bonus to make the invite seem cool, and perhaps get Mac fans excited about what’s coming.

The graphic for the Oct. 18 event has a “zooming into hyperspace” effect. And it looks even better in AR.

Apple invites the world to Oct. 18 ‘Unleashed’ event; new M1X Macs expected

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Apple invites the world to Oct. 18 ‘Unleashed’ event; New Macs expected
Multiple new Macs could be “Unleashed“ at the Apple October event.
Photo: Apple

Apple sent out invites Tuesday to its much-anticipated October product launch event. The tagline is “Unleashed,” and the streaming event almost certainly will bring the debut of redesigned MacBooks and perhaps an iMac running an updated Apple processor.

Cupertino could squeeze some other new products onto the agenda as well. The event is scheduled for October 18 at 10 a.m. Pacific time. Here’s what to expect.

Everything you can expect from Apple’s October Mac event

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Everything to expect at the Apple October Mac event
Plenty of new Macs are supposedly on the agenda for the Apple October event.
Concepts: Ed Hardy/Cult of Mac/Antonio De Rosa

If this week’s “California Streaming” event didn’t blow you away, maybe an October Apple event focused on Macs will. Expectations are high: We could see the debut of as many as four different models, all powered by a new Apple M-series processor.

Here are the computers that leaks and rumors say are coming. But we could always be surprised. Again.

Apple’s ‘California streaming’ invite hints at iPhone 13 features

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Apple’s 'California streaming' event invite hints at iPhone 13 features
Does this image suggest new camera features for the iPhone 13?
Photo: Apple

Some people love to carefully examine Apple event invites as though each one serves as a crystal ball that can show the future. The one that went out Tuesday might have been crafted to suggest that the iPhone 13 will be better at taking pictures of stars. Or maybe it hints that Apple’s virtual-reality headset will be unveiled.

On the other hand, it could be nothing more than a pretty picture.

How to see the AR Easter egg hidden in Apple’s September 14 event invite

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How to see the AR Easter egg in Apple’s September 14 event invite
The Apple September event invite has a beautiful but hidden augmented-reality feature.
Photo: Ed Hardy/Cult of Mac

Hidden in Tuesday’s invite to the Apple September event is an augmented reality Easter egg. It’s part of the company’s ongoing move to draw more attention to AR — and make its event invites cooler than anyone else’s.

The graphic for the event is the Apple logo floating over a lake in the evening. iPhone users can transfer that design to the real 3D world, and pass through it into a star-lit virtual space.

It’s official: Apple confirms iPhone 13 event for September 14

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Apple iPhone 13 event invite
Just one week away.
Photo: Apple

Apple today confirmed it will host its next big keynote on Tuesday, September 14. The “California streaming” event will likely be focused on iPhone 13, as well as Apple Watch Series 7 and a possible third-generation AirPods upgrade.

You’ll be able to watch the whole thing live online when it kicks off at 10 a.m. PDT.

This year’s iPhone event likely to be all-virtual for the second year running

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iPhone 13 dummy leak
Not too much longer to wait.
Photo: Geek Village Chief

As predicted, Apple’s next special event — dedicated to the iPhone 13 and, possibly, new AirPods — will take place virtually, Mark Gurman reports in his weekend “Power On” newsletter.

Gurman also said that, in keeping with the company’s approach during COVID-19 times, Apple will focus on online sales. That’s a far cry from Apple’s classic launches, where the iPhone unveiling event was attended by hundreds of tech journalists, while fans lined up outside Apple Stores to get their new handsets.

Apple springs it on us! [Cult of Mac Magazine 398]

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Apple Spring Loaded event: Full coverage in Cult of Mac Magazine.
When Apple said its spring event would be "loaded," it wasn't kidding.
Cover: Leander Kahney/Cult of Mac Magazine

iMac … iPad Pro … Apple TV 4K … AirTag …

So much new Apple hardware, so little time!

And that’s not to mention the purple iPhone or the upgrades and updates coming to Apple Podcasts, Apple Card and more. Jump right into all our coverage of this week’s big “Spring Loaded” Apple event in Cult of Mac Magazine. (And if you’re already caught up on that, you’ll find plenty of other Apple news, reviews and how-tos.)

Our iOS mag is free and makes reading easy and fun, but you also can find the headlines below.

Talk about ‘Spring Loaded’: Apple event sets my head spinning

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We finally got our first legit look at an AirTag.
We finally got our first legit look at an AirTag, but that was just the beginning!
Photo: Apple

Wow, that was the speediest, most jam-packed Apple event in recent memory.

It was so quick-moving, we all got whiplash. There was barely time to catch your breath between announcements: Here’s a new purple iPhone. Fuggedaboutit, here’s a new Apple TV, and new AirTags. Oh, and hers’s new iMacs — and iPads!!

In an hour, Tim Cook and Co. managed to introduce a raft of products with dozens of new features and technologies while dazzling us with some pretty jaw-dropping promo videos.

Once again, the prerecorded format worked well. The promo videos in Tuesday’s “Spring Loaded” event looked super. They hit us with a great mix of head-spinning effects and angles, humor and product placement.

Here are some thoughts and initial reactions to some of the major announcements:

Are we high?!? 10 ways Apple blew our minds on 4/20

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Apple Spring Loaded event: 10 ways Apple blew our minds on 4/20.
Man, that was one powerful presentation.
Image: Killian Bell/Cult of Mac

It’s 4/20 and Apple’s big iMac and iPad Pro launch event was a total trip. The new Mac desktop comes in a rainbow of colors, and the M1 processor in the latest tablet will blow you away. And there’s AirTag too, at long last.

Grab some snacks and get ready to find out what the new products mean for Apple users and for the company’s future.