Apple events

Read Cult of Mac’s latest posts on Apple events:

How to watch Apple’s WWDC24 keynote address

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WWDC24 Artwork
WWDC24 starts Monday, June 10 with Apple’s Keynote at 10 a.m. PST.
Image: Arne Müseler/Wikimedia Commons/Apple

How can you watch the Apple’s Worldwide Developers Conference keynote address? You can stream the WWDC24 keynote on YouTube, on the apple.com website or on your smart TV. It starts at 10 a.m. Pacific time on Monday, June 10.

This event is all about software. Apple will announce what’s coming in iOS and iPadOS 18, macOS 15, visionOS 2 and watchOS 11 before their release this fall. The biggest features coming this year are going to be all about AI. Other rumors include redesigns to Control Center and Settings and customizable Home screens. Occasionally, Apple launches new Macs and other hardware at WWDC — but they’re not expected this year.

Here’s how you can watch it all live, whether you’re watching at home, secretly at work or in-person at Apple Park.

Surprise! Apple sets May 7 event to launch new iPad Pro and iPad Air

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Surprise! Apple sets May 7 event to launch new iPad Pro and iPad Air
Apple's next product launch event will be May 7. iPads are finally coming!
Image: Apple/Cult of Mac

Apple just invited the world to a May 7 product-launch event with the theme “Let Loose.” As an Apple Pencil is prominently included in the invitation’s image, there’s no doubt that two much-rumored new iPad models are on the agenda.

What is surprising is that there’ll be an event to announce the products, not simply a press release.

Get ready for new MacBooks and iPads at Apple March event [Updated]

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Get ready for new MacBook and iPad models at Apple March 2024 event
The Apple March 2024 event should be a busy one, with loads of new computers.
Graphic: Ed Hardy/Cult of Mac

Apple is widely expected to hold a product launch event in March 2024 with a range of new iPad Pro, iPad Air and MacBook Air models on the agenda.

You don’t have to wait to find out what’s on Apple’s agenda. Many details about the upcoming notebooks and tablets already leaked out.

UPDATE: It appears there won’t be an actual event. Apple has begun unveiling the expected product via press release, starting with the M3-powered MacBook Air on Monday. The iPad announcements are likely to come soon. 

Get ready to play Scary Fast event bingo

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See if you can get bingo tonight during Apple's Scary Fast event.
See if you can get bingo tonight during Apple's Scary Fast event.
Photo: Basic Apple Guy

If a big Apple event like Monday evening’s Scary Fast is happening, you can you’ll find a selection of bingo cards to play on social media. It could make the event go by quicker. And it’s fun just to check them out to see if the predictions align with your own and spot if anyone got a good joke or two in there.

All the Macs to expect at Apple’s M3-focused ‘Scary Fast’ October event

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Apple's events page for the Halloween event contains a massive hint.
The Apple M3 series of processors will be scary fast.
Photo: Apple

UPDATE: The “Scary Fast” event has come and gone, and it brought the fresh MacBook Pro models and the iMac — all powered with a new M3 processor — that leaks predicted. Check out Cult of Mac‘s full coverage for more details.


Apple fans are getting a treat this Halloween: an event that’ll bring the M3 processor and a range of new Macs to run it.

Here’s everything we’re expecting at Monday’s event, including an iMac and MacBooks, with some accessories thrown in.

Apple plans ‘Scary Fast’ event for Halloween eve

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Apple plans ‘Scary Fast’ event for Halloween eve
A late-October Apple event is expected to bring out a collection of new Macs.
Image: Apple

With Apple’s invitations sent, it’s official, a second Apple product-release event of autumn takes place the evening before Halloween — Monday, October 30 at 5 p.m. PT. Most folks expect some new Macs to shamble forth.

Trick or treat: New Macs might launch on Halloween

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Apple fall Mac event 2023
A new iMac and MacBook Pro models might appear this Halloween.
Image: Ed Hardy/Cult of Mac

Update: This report has now been confirmed. On Tuesday, Apple invited the world to watch a product event on October 30. The theme is “scary fast.”


Fresh MacBooks and an iMac might be the highlights of an Apple event the last week of October, according to a high-profile tipster.

Exactly what’s on the agenda isn’t yet clear, but there are a number of strong possibilities, including some potential surprises.

Apple sets ‘Wonderlust’ iPhone 15 event for September 12

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Cropped version of the invitation to the Wonderlust special Apple Event, set for 10 a.m. Pacific on September 12, 2023.
Will Apple's "Wonderlust" event be wonderful?
Image: Apple
Wonderlust 2023

Apple sent out invites Tuesday to its annual September product launch event, which will happen September 12. The tagline is “Wonderlust,” so Apple is apparently hoping we’ll all be feeling both wonder and lust when it unveils the iPhone 15 series.

We’re also expecting to see the next generation of Apple Watch models.

5 ways to watch Apple’s WWDC23 keynote [Updated]

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WWDC23 logo over aerial photo of Apple Park
Apple’s Worldwide Developer Conference once again takes place at Apple Park in Cupertino.
Photo: Arne Müseler/Wikimedia Commons/Apple
WWDC23

Apple’s WWDC keynote is the biggest event of the year, kicking off the annual cycle of software updates and changes to every single platform — iPhone, iPad, Mac, Apple Watch and Apple TV. Only a few people buy a new Apple product every year, but everyone has something to look forward to after WWDC. How can you watch it all unfold this Monday?

You can watch the live stream on the web on Apple’s website or on YouTube, inside the free Apple Developer app, on your smart TV, and for a select lucky few, in person — my tips on how to make the most of that and more are all below.

Get the TL;DR on 2023 MacBook Pro and Mac mini in this Apple video

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Get the TL;DR on 2023 MacBook Pro and Mac mini in this Apple video
Laura Metz, the director of Mac Product Marketing, details the 2023 MacBook Pro in a product-launch video.
Screenshot: Apple

Those who prefer to get their Apple announcements via video don’t have to feel left out. Although the 2023 MacBook Pro and Mac mini didn’t get a big, glitzy press event, and were instead unveiled Tuesday via press release, Cupertino created a launch video much like the ones put out with previous products.

Watch as John Ternus, SVP for Hardware Engineering, plays host to announce the latest macOS notebook and desktop.

Apple plans to splash out gift cards during Black Friday shopping event

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Apple is running a special shopping event for Black Friday.
Apple is running a special shopping event for Black Friday
Screenshot: Apple

Apple will bundle gift cards of up to $250 with the purchase of certain products during its special shopping event for Black Friday and Cyber Monday.

The deals on eligible Macs, iPhones, iPads, Apple Watches and AirPods will stay live for four days, starting on Friday, November 25.

How to watch the Apple ‘Take Note’ event that never happened

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The highlight of the 2022 iPad Pro is the Apple M2 processor.
Pretend you're watching Apple's "Take Note" event with a video touting the M2 in the new iPad Pro.
Screenshot: Apple

The much-anticipated Apple October event never happened. Apple took the rare step of unveiling the latest iPads and Apple TV via underwhelming press releases. But the company apparently did preliminary work to hold an event that would have been called “Take Note,” and some of this is still available.

Most notably, there’s a glitzy 9-minute video preview for the 2022 iPad Pro and iPad 10, just like the ones for other products at previous such events.

What to expect at the Apple October product-launch event

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What to expect at the Apple October product-launch event
New MacBook Pro models and moderately redesigned iPad Pro tablets will likely be the highlights of the Apple October 2022 event.
Photo:

Apple isn’t ready to relax just because the September iPhone event is done. An Apple October event is almost certainly planned with new MacBooks and iPads. And maybe more.

Here’s everything we’re expecting to be on the agenda.

Apple’s ‘far out’ event invite hints at iPhone 14 features

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Apple's 'far out' invite hints at iPhone 14 features
What does this say to you?
Image: Apple

People love to examine Apple’s event invites looking for hints of what will be unveiled. The starry invitation to the September 7 Far Out event that went out Wednesday might drop a clue to one or more long-rumored features finally coming to the iPhone 14.

And, of course, we’ve seen some deliberately silly suggestions for what the image and theme are hinting at.

Or the Apple logo made out of stars could be simply a cool-looking image. (There are new wallpapers for those who think so.)

How to see the AR Easter egg hidden in Apple’s September event invite

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How to see the AR Easter egg hidden in Apple’s spring event invite
Have some augmented-reality fun with the invitation to the Apple fall event.
Photo: Ed Hardy/Cult of Mac

Concealed in Wednesday’s invite to the Apple early fall event is an augmented reality Easter egg. It’s not just cool – it might be a hint of what to expect.

The graphic for the September 7 “Far Out” event shows the Apple logo made of stars. The AR version is a 3D orb filled with stars floating in space.

Far out: Apple’s Sept. 7 iPhone event is on and in person

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Far out: Apple’s Sept. 7 iPhone event is on and in person
The date's no surprise, but we weren't so sure about the "in person" part.
Image: Apple

Apple sent out invitations Wednesday to a “far out” event scheduled for September 7. There’s nothing in the invite to indicate what’s on the agenda, but this will almost certainly be the debut of the iPhone 14 lineup and Apple Watch Series 8.

Unlike such events for the past couple of years, members of the tech press are being invited to attend in person.

For details of what’s likely on the agenda, check out our rundown of everything Apple is expected to announce at the “Far Out” event.

What to expect from Apple’s September event [The CultCast]

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The CultCast: Tim Cook can't wait to tell you how excited he is about the new Apple gear at the Apple event on September 7!
Tim Cook can't wait to tell you how excited he is about the new Apple gear!
Image: Cult of Mac/Apple

This week on Cult of Mac’s podcast: Looks like we have a date for the next big Apple event: Mark your calendars for September 7! We’re expecting iPhone 14 and Apple Watch Series 8 — which both sound awfully familiar — and hoping for something surprising.

Also on The CultCast:

  • Kim Kardashian’s “neutral colors” for Beats Fit Pro actually look pretty enticing. Who woulda guessed?
  • An Apple stock update from Erfon might leave you jealous if you sold in a panic.
  • Let’s drag Mark Zuckerberg for his pathetic metaverse avatar. Everyone else is!

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video livestream, embedded below.

Our sponsor: Squarespace

Special thanks to this week’s sponsor, Squarespace. Get all the tools you need to set up your very own website and commence selling anything online. Start your free website trial today at squarespace.com/cultcast (no credit card required). Save 10% off your first purchase of a website or domain with code cultcast at checkout.

September 7 might bring iPhone 14 unveiling

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This concept shows the new iPhone 14 in purple.
This concept shows the new iPhone 14 in purple.
Photo: Jon Prosser/Ian Zelbo

Apple’s next big product event — the release of the iPhone 14 series — will take place on September 7, according to a new report.

The event kicks off a busy release period before the end of the year, with new Macs, iPads and Apple Watches expected.

It’s game day: On the ground at Apple Park [WWDC22 live blog]

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Apple is hosting a limited event at Apple Park for WWDC22.
Apple is hosting a limited event at Apple Park for WWDC22.
Photo: Arne Müseler, CC BY-SA 3.0 DE, via Wikimedia Commons; Image: Apple
WWDC22 - Brought to you by CleanMyMac X

CUPERTINO, California — Apple is rolling out the red carpet for those lucky enough to attend its special day for developers at Apple Park on Monday. I am one of a handful of developers who will get to watch the WWDC22 keynote and Platforms State of the Union videos today “alongside Apple engineers and experts” here.

WWDC22 starts June 6, will be ‘online-only’ (with a twist)

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Mark your calendars! WWDC 2022 happens online on June 6, 2022.
Mark your calendars!
Image: Apple
WWDC22 - Brought to you by CleanMyMac X

The 2022 iteration of Apple’s annual Worldwide Developers Conference will start June 6. Apple promised Tuesday the event will showcase the latest innovations in iOS, iPadOS, macOS, watchOS and tvOS — which is code for unveiling the next major upgrades for these operating systems.

WWDC22 will be online-only for most people, but a fortunate few developers and students will be able to watch the keynote from Apple Park.

We’ve got good news and bad news about iPhone 14 [The CultCast]

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iPhone 14 rumors: Just how big will the iPhone 14 Pro camera bump be? We discuss in our weekly Apple podcast,
Just how big will the iPhone 14 Pro camera bump be?
Image: 91 Mobiles and Killian Bell/Cult of Mac

This week on Cult of Mac’s podcast: So, what’ll it be first? Good news or bad news about iPhone 14? We’re talking about Touch ID, a possible Apple hardware subscription service and an even bigger camera bump on the Pro model. Hoo boy!

Also on The CultCast:

  • A peek inside Apple’s new Studio Display proves surprising.
  • Would a 15-inch MacBook Air by any other name smell as sweet?
  • The EU might wreck iMessage.
  • We’re giving away five leather crossbody iPhone cases from Noémie.
  • What “The Slap” heard ’round the world says about Apple events.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video livestream, embedded below.

This week’s episode is brought to you by CultCloth. Forget about that overpriced Apple Polishing Cloth. This is the cleaning cloth your Apple devices deserve.

‘The Slap’ shows why Apple should shake up its events

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Will Smith slaps Chris Rock:
"The Slap" won the Oscars.
Photo: Gage Skidmore/Flickr CC

Will Smith slapping Chris Rock during Sunday night’s Oscars ceremony shows why Apple should go back to doing live events.

No, not because we need to see deranged audience members assaulting Apple execs onstage. However, the mere possibility that something can go seriously sideways gives live events an undeniable advantage over the type of canned productions Apple began cranking out during the COVID-19 pandemic.

I’m sure this goes against Cupertino’s deeply ingrained cultural bias toward controlling absolutely everything within its power. But if Apple doesn’t get back to putting on live events, its product launches will drift deeper into the uncanny territory of the overproduced infomercial. That’s boring — and it’s bad for both Apple and Apple fans.