As predicted, Apple’s next special event — dedicated to the iPhone 13 and, possibly, new AirPods — will take place virtually, Mark Gurman reports in his weekend “Power On” newsletter.
Gurman also said that, in keeping with the company’s approach during COVID-19 times, Apple will focus on online sales. That’s a far cry from Apple’s classic launches, where the iPhone unveiling event was attended by hundreds of tech journalists, while fans lined up outside Apple Stores to get their new handsets.
And that’s not to mention the purple iPhone or the upgrades and updates coming to Apple Podcasts, Apple Card and more. Jump right into all our coverage of this week’s big “Spring Loaded” Apple event in Cult of Mac Magazine. (And if you’re already caught up on that, you’ll find plenty of other Apple news, reviews and how-tos.)
Our iOS mag is free and makes reading easy and fun, but you also can find the headlines below.
Wow, that was the speediest, most jam-packed Apple event in recent memory.
It was so quick-moving, we all got whiplash. There was barely time to catch your breath between announcements: Here’s a new purple iPhone. Fuggedaboutit, here’s a new Apple TV, and new AirTags. Oh, and hers’s new iMacs — and iPads!!
In an hour, Tim Cook and Co. managed to introduce a raft of products with dozens of new features and technologies while dazzling us with some pretty jaw-dropping promo videos.
Once again, the prerecorded format worked well. The promo videos in Tuesday’s “Spring Loaded” event looked super. They hit us with a great mix of head-spinning effects and angles, humor and product placement.
Here are some thoughts and initial reactions to some of the major announcements:
It’s 4/20 and Apple’s big iMac and iPad Pro launch event was a total trip. The new Mac desktop comes in a rainbow of colors, and the M1 processor in the latest tablet will blow you away. And there’s AirTag too, at long last.
Grab some snacks and get ready to find out what the new products mean for Apple users and for the company’s future.
The 2021 iPad Pro is built around an Apple M1 processor that brings a tremendous speed boost. And the USB-C has been upgraded with Thunderbolt, leading to faster connections to external drives. Plus, there’s a version with 5G.
But the latest top-tier iPadOS tablet more than fast — it looks great too. The 12.9-inch version includes a mini-LED display that both improves the look and uses less power.
The world’s most popular all-in-one now runs on Apple Silicon. The all-new and beautifully colorful iMac, unveiled today at Apple’s Spring Loaded event, packs a blazing-fast M1 chip into an aluminum form factor that’s just 11.5mm thick.
The new 24-inch machine delivers significantly faster performance and more powerful graphics, but consumes less power than ever before. It’s also available with Touch ID — a first for a desktop Mac — and it goes on sale on April 30.
Apple announced some changes to its Apple Podcasts app at Tuesday’s Spring Loaded event. While not quite the dedicated Podcasts+ subscription service some were expecting, the update will allow individual creators to easily disseminate paid podcasts. From the sound of things, it’s a bit like an App Store for podcasts.
Apple describes Apple Podcasts Subscriptions as a “global marketplace for listeners to discover premium subscriptions offered by their favorite creators,” alongside offering millions of free shows.
Update: Now that Apple’s Spring Loaded event is history, you can watch (or rewatch) it at the YouTube link below.
Apple’s next big event is just hours away, and it promises to be a big one for fans of iPad, AirPods and more. It will be an online-only affair, like other recent Apple events, and you’ll be able to watch it live almost anywhere.
Find out how before the “Spring Loaded” event begins in just a few hours.
“Pretty sure Apple is prepping its own podcast plan – a paid subscription service – on Tuesday,” Kafka tweeted Sunday.
No additional details are known about the possible podcast initiative, which presumably would join paid subscription services Apple News+, Apple Music, Apple TV+ and Apple Fitness+. The possibility of a paid podcasting service from Apple was rumored earlier this year.