| Cult of Mac

Apple plans to splash out gift cards during Black Friday shopping event

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Apple is running a special shopping event for Black Friday.
Apple is running a special shopping event for Black Friday
Screenshot: Apple

Apple will bundle gift cards of up to $250 with the purchase of certain products during its special shopping event for Black Friday and Cyber Monday.

The deals on eligible Macs, iPhones, iPads, Apple Watches and AirPods will stay live for four days, starting on Friday, November 25.

How to watch the Apple ‘Take Note’ event that never happened

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The highlight of the 2022 iPad Pro is the Apple M2 processor.
Pretend you're watching Apple's "Take Note" event with a video touting the M2 in the new iPad Pro.
Screenshot: Apple

The much-anticipated Apple October event never happened. Apple took the rare step of unveiling the latest iPads and Apple TV via underwhelming press releases. But the company apparently did preliminary work to hold an event that would have been called “Take Note,” and some of this is still available.

Most notably, there’s a glitzy 9-minute video preview for the 2022 iPad Pro and iPad 10, just like the ones for other products at previous such events.

What to expect at the Apple October product-launch event

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What to expect at the Apple October product-launch event
New MacBook Pro models and moderately redesigned iPad Pro tablets will likely be the highlights of the Apple October 2022 event.
Photo:

Apple isn’t ready to relax just because the September iPhone event is done. An Apple October event is almost certainly planned with new MacBooks and iPads. And maybe more.

Here’s everything we’re expecting to be on the agenda.

Apple’s ‘far out’ event invite hints at iPhone 14 features

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Apple's 'far out' invite hints at iPhone 14 features
What does this say to you?
Image: Apple

People love to examine Apple’s event invites looking for hints of what will be unveiled. The starry invitation to the September 7 Far Out event that went out Wednesday might drop a clue to one or more long-rumored features finally coming to the iPhone 14.

And, of course, we’ve seen some deliberately silly suggestions for what the image and theme are hinting at.

Or the Apple logo made out of stars could be simply a cool-looking image. (There are new wallpapers for those who think so.)

How to see the AR Easter egg hidden in Apple’s September event invite

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How to see the AR Easter egg hidden in Apple’s spring event invite
Have some augmented-reality fun with the invitation to the Apple fall event.
Photo: Ed Hardy/Cult of Mac

Concealed in Wednesday’s invite to the Apple early fall event is an augmented reality Easter egg. It’s not just cool – it might be a hint of what to expect.

The graphic for the September 7 “Far Out” event shows the Apple logo made of stars. The AR version is a 3D orb filled with stars floating in space.

Far out: Apple’s Sept. 7 iPhone event is on and in person

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Far out: Apple’s Sept. 7 iPhone event is on and in person
The date's no surprise, but we weren't so sure about the "in person" part.
Image: Apple

Apple sent out invitations Wednesday to a “far out” event scheduled for September 7. There’s nothing in the invite to indicate what’s on the agenda, but this will almost certainly be the debut of the iPhone 14 lineup and Apple Watch Series 8.

Unlike such events for the past couple of years, members of the tech press are being invited to attend in person.

For details of what’s likely on the agenda, check out our rundown of everything Apple is expected to announce at the “Far Out” event.

What to expect from Apple’s September event [The CultCast]

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The CultCast: Tim Cook can't wait to tell you how excited he is about the new Apple gear at the Apple event on September 7!
Tim Cook can't wait to tell you how excited he is about the new Apple gear!
Image: Cult of Mac/Apple

This week on Cult of Mac’s podcast: Looks like we have a date for the next big Apple event: Mark your calendars for September 7! We’re expecting iPhone 14 and Apple Watch Series 8 — which both sound awfully familiar — and hoping for something surprising.

Also on The CultCast:

  • Kim Kardashian’s “neutral colors” for Beats Fit Pro actually look pretty enticing. Who woulda guessed?
  • An Apple stock update from Erfon might leave you jealous if you sold in a panic.
  • Let’s drag Mark Zuckerberg for his pathetic metaverse avatar. Everyone else is!

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video livestream, embedded below.

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September 7 might bring iPhone 14 unveiling

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This concept shows the new iPhone 14 in purple.
This concept shows the new iPhone 14 in purple.
Photo: Jon Prosser/Ian Zelbo

Apple’s next big product event — the release of the iPhone 14 series — will take place on September 7, according to a new report.

The event kicks off a busy release period before the end of the year, with new Macs, iPads and Apple Watches expected.

It’s game day: On the ground at Apple Park [WWDC22 live blog]

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Apple is hosting a limited event at Apple Park for WWDC22.
Apple is hosting a limited event at Apple Park for WWDC22.
Photo: Arne Müseler, CC BY-SA 3.0 DE, via Wikimedia Commons; Image: Apple
WWDC22 - Brought to you by CleanMyMac X

CUPERTINO, California — Apple is rolling out the red carpet for those lucky enough to attend its special day for developers at Apple Park on Monday. I am one of a handful of developers who will get to watch the WWDC22 keynote and Platforms State of the Union videos today “alongside Apple engineers and experts” here.