Apple sent out invites Tuesday to its much-anticipated October product launch event. The tagline is “Unleashed,” and the streaming event almost certainly will bring the debut of redesigned MacBooks and perhaps an iMac running an updated Apple processor.
Cupertino could squeeze some other new products onto the agenda as well. The event is scheduled for October 18 at 10 a.m. Pacific time. Here’s what to expect.
If this week’s “California Streaming” event didn’t blow you away, maybe an October Apple event focused on Macs will. Expectations are high: We could see the debut of as many as four different models, all powered by a new Apple M-series processor.
Here are the computers that leaks and rumors say are coming. But we could always be surprised. Again.
Some people love to carefully examine Apple event invites as though each one serves as a crystal ball that can show the future. The one that went out Tuesday might have been crafted to suggest that the iPhone 13 will be better at taking pictures of stars. Or maybe it hints that Apple’s virtual-reality headset will be unveiled.
On the other hand, it could be nothing more than a pretty picture.
Hidden in Tuesday’s invite to the Apple September event is an augmented reality Easter egg. It’s part of the company’s ongoing move to draw more attention to AR — and make its event invites cooler than anyone else’s.
The graphic for the event is the Apple logo floating over a lake in the evening. iPhone users can transfer that design to the real 3D world, and pass through it into a star-lit virtual space.
Apple today confirmed it will host its next big keynote on Tuesday, September 14. The “California streaming” event will likely be focused on iPhone 13, as well as Apple Watch Series 7 and a possible third-generation AirPods upgrade.
You’ll be able to watch the whole thing live online when it kicks off at 10 a.m. PDT.
As predicted, Apple’s next special event — dedicated to the iPhone 13 and, possibly, new AirPods — will take place virtually, Mark Gurman reports in his weekend “Power On” newsletter.
Gurman also said that, in keeping with the company’s approach during COVID-19 times, Apple will focus on online sales. That’s a far cry from Apple’s classic launches, where the iPhone unveiling event was attended by hundreds of tech journalists, while fans lined up outside Apple Stores to get their new handsets.
And that’s not to mention the purple iPhone or the upgrades and updates coming to Apple Podcasts, Apple Card and more. Jump right into all our coverage of this week’s big “Spring Loaded” Apple event in Cult of Mac Magazine. (And if you’re already caught up on that, you’ll find plenty of other Apple news, reviews and how-tos.)
Our iOS mag is free and makes reading easy and fun, but you also can find the headlines below.
Wow, that was the speediest, most jam-packed Apple event in recent memory.
It was so quick-moving, we all got whiplash. There was barely time to catch your breath between announcements: Here’s a new purple iPhone. Fuggedaboutit, here’s a new Apple TV, and new AirTags. Oh, and hers’s new iMacs — and iPads!!
In an hour, Tim Cook and Co. managed to introduce a raft of products with dozens of new features and technologies while dazzling us with some pretty jaw-dropping promo videos.
Once again, the prerecorded format worked well. The promo videos in Tuesday’s “Spring Loaded” event looked super. They hit us with a great mix of head-spinning effects and angles, humor and product placement.
Here are some thoughts and initial reactions to some of the major announcements:
It’s 4/20 and Apple’s big iMac and iPad Pro launch event was a total trip. The new Mac desktop comes in a rainbow of colors, and the M1 processor in the latest tablet will blow you away. And there’s AirTag too, at long last.
Grab some snacks and get ready to find out what the new products mean for Apple users and for the company’s future.