| Cult of Mac

It’s game day: On the ground at Apple Park [WWDC22 live blog]

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Apple is hosting a limited event at Apple Park for WWDC22.
Apple is hosting a limited event at Apple Park for WWDC22.
Photo: Arne Müseler, CC BY-SA 3.0 DE, via Wikimedia Commons; Image: Apple
WWDC22 - Brought to you by CleanMyMac X

CUPERTINO, California — Apple is rolling out the red carpet for those lucky enough to attend its special day for developers at Apple Park on Monday. I am one of a handful of developers who will get to watch the WWDC22 keynote and Platforms State of the Union videos today “alongside Apple engineers and experts” here.

WWDC22 starts June 6, will be ‘online-only’ (with a twist)

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Mark your calendars! WWDC 2022 happens online on June 6, 2022.
Mark your calendars!
Image: Apple
WWDC22 - Brought to you by CleanMyMac X

The 2022 iteration of Apple’s annual Worldwide Developers Conference will start June 6. Apple promised Tuesday the event will showcase the latest innovations in iOS, iPadOS, macOS, watchOS and tvOS — which is code for unveiling the next major upgrades for these operating systems.

WWDC22 will be online-only for most people, but a fortunate few developers and students will be able to watch the keynote from Apple Park.

We’ve got good news and bad news about iPhone 14 [The CultCast]

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iPhone 14 rumors: Just how big will the iPhone 14 Pro camera bump be? We discuss in our weekly Apple podcast,
Just how big will the iPhone 14 Pro camera bump be?
Image: 91 Mobiles and Killian Bell/Cult of Mac

This week on Cult of Mac’s podcast: So, what’ll it be first? Good news or bad news about iPhone 14? We’re talking about Touch ID, a possible Apple hardware subscription service and an even bigger camera bump on the Pro model. Hoo boy!

Also on The CultCast:

  • A peek inside Apple’s new Studio Display proves surprising.
  • Would a 15-inch MacBook Air by any other name smell as sweet?
  • The EU might wreck iMessage.
  • We’re giving away five leather crossbody iPhone cases from Noémie.
  • What “The Slap” heard ’round the world says about Apple events.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video livestream, embedded below.

This week’s episode is brought to you by CultCloth. Forget about that overpriced Apple Polishing Cloth. This is the cleaning cloth your Apple devices deserve.

‘The Slap’ shows why Apple should shake up its events

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Will Smith slaps Chris Rock:
"The Slap" won the Oscars.
Photo: Gage Skidmore/Flickr CC

Will Smith slapping Chris Rock during Sunday night’s Oscars ceremony shows why Apple should go back to doing live events.

No, not because we need to see deranged audience members assaulting Apple execs onstage. However, the mere possibility that something can go seriously sideways gives live events an undeniable advantage over the type of canned productions Apple began cranking out during the COVID-19 pandemic.

I’m sure this goes against Cupertino’s deeply ingrained cultural bias toward controlling absolutely everything within its power. But if Apple doesn’t get back to putting on live events, its product launches will drift deeper into the uncanny territory of the overproduced infomercial. That’s boring — and it’s bad for both Apple and Apple fans.

What to expect at Apple’s March 8 event: New iPhone, iPad and Mac [Updated]

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Peek Performance: What to expect from Apple March 8 event
It's almost Apple time.
Image: Apple/Cult of Mac

Spring 2022 will bring an array of new Apple products, if the rumor mill proves correct, and we’ll get our first look Tuesday. Numerous leaks point to an improved 5G iPhone SE and iPad Air coming soon. And a new Mac (or multiple Macs) might show up, too. Maybe even a new M2 processor as the lineup completes the transition to Apple silicon.

All of this could be unveiled on March 8, when Apple holds its “Peek Performance” event. Or that could be just the first of multiple Apple spring events.

A sneak peek at Apple’s ‘Peek Performance’ event [The CultCast]

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Apple Peek Performance event predictions March 8: Here comes the first new Apple gear of 2022.
Here comes the first new Apple gear of 2022.
Image: Killian Bell/Cult of Mac

This week on Cult of Mac’s podcast: We can’t stop speculating about what new Apple gear we’ll see at Tuesday’s big “Peek Performance” event. Best bets are iPhone SE, iPad Air and … some kind of Mac?

Also on The CultCast:

  • Will this really be a big year for Apple Watch?
  • Apple punishes Russia for its invasion of Ukraine.
  • Social media gets gory during wartime.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video livestream, embedded below.

How to see the AR Easter egg hidden in Apple’s spring event invite

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How to see the AR Easter egg hidden in Apple’s spring event invite
Have some augmented-reality fun with the invitation to the Apple spring event.
Photo: Ed Hardy/Cult of Mac

Concealed in Wednesday’s invite to the Apple spring event is an augmented reality Easter egg. It’s a bonus to make the invite seem cool, and perhaps get Mac fans excited about what’s coming.

The graphic for the March 8 event has an Apple floating in space. And it looks even better in AR.

Experience ‘peek performance’ at Apple spring 2022 event set for March 8

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It's official: Apple 2022 spring event, dubbed
It's official: Apple's spring event, dubbed "Peek Performance," will happen on March 8.
Image: Apple

An Apple VP used Twitter to reveal the date for the company’s much-anticipated product-release event. Apple soon after began issuing invitations. As had been rumored, the streamed event will take place Tuesday, March 8.

While Greg “Joz” Joswiak, global head of marketing, announced the date, he didn’t post an itinerary. Still, leaks and rumors point to an improved 5G iPhone SE and iPad Air. And a new Mac is possible, too.

‘You’ll just have to wait.’ Siri won’t spill a date for Apple’s big spring event.

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Siri Apple spring event 2022
Siri's lips are sealed.
Image: Aaron Zollo

We’re still yet to see an official invite for Apple’s big spring event, which all but rules out the rumored March 8 date. So, when is it likely to happen? Don’t bother asking Siri. As usual, the digital assistant proves less than helpful.

“You can’t hurry news” is the response you get when asking what will be announced at the next Apple event. “No, you’ll just have to wait.”

Waiting for Apple event invites, impatient fans can’t stop hitting refresh

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Apple event March 8 rumors: Hey Apple fans -- try not to give yourself RSI hitting your inbox's refresh button!
Hey Apple fans -- try not to give yourself RSI hitting your inbox's refresh button!
Photo: Lewis Wallace/Cult of Mac

With everyone primed for a rumored Apple event on March 8, fans are eagerly awaiting the invites that will confirm the date. As of Tuesday morning, however, Cupertino left everyone twisting in the wind.

But that didn’t stop Apple fans and tech journos from speculating about the possible spring event. On Twitter, the hashtag #AppleEvent served as a showcase for theories, jokes and concept art concerning the matter.