With Apple TV+, Tim Cook peddles an antidote to toxic TV [Opinion]

By

Tim Cook talks up the potential of Apple TV+ to change the world.
Apple TV+ is on on the way.
Photo: Apple

At a time when critically acclaimed TV shows serve up a steady stream of sex and violence, the upcoming Apple TV+ service proffers an unusual prescription for success: optimism, inclusion, creativity and inspiration.

Touting its upcoming streaming video service as “the new home for the world’s most creative storytellers,” Apple is carefully framing its upcoming Apple TV+ day as a healthy antidote to Hollywood’s toxic hellstew of nudity and mindless gore. The company even suggested its original shows could act as a tonic to heal a nation divided by the bitter partisan politics of the Trump era.

Apple teases big stars ahead of today’s ‘show time’ event

By

Chris Evans1
Nothing to see here: just a call from Chris Evans.
Photo: Apple

Apple is having some fun with frenzied fanboys and gals ahead of today’s “It’s show time” media event. Although the live broadcast won’t officially start until 10 a.m. Pacific, Apple “accidentally” showed a few images of the empty auditorium.

What makes that particularly exciting? Only the fact that the screen is showing images such as an incoming call from “Captain America” star Chris Evans.

How to watch Apple’s ‘It’s show time’ event

By

It’s Show Time! Follow the action with us today.
It’s Show Time! Follow the action with us today.
Photo: Charlie Sorrel/Cult of Mac

Later today, Apple will pull back the curtain on its upcoming news and video subscription services. Cult of Mac will, as ever, be live-blogging the action, but you can also watch the media event live, and presumably enjoy a roster of TV type people pitching their shows through their permanent hangovers.

Whether you’re watching on your Mac, your iPhone, your iPad or your Apple TV, we’ll show you how to tune in.

You can even show up at an Apple Store and watch it on the big screen!

An Apple March event is all but confirmed! Catch our expectations, on The CultCast

By

CultCast MacBook Pro
Just what does Apple have up their sleeve for their rumored March event?

This week on The CultCast: It’s all but confirmed — Apple’s holding a March media event to make some special announcements. We’ll tell you what we know. Plus: Apple’s all-time best-selling products may surprise you. And is it worth buying a 2018 MacBook Pro, or should you wait? We’ll tell you what we think.

Our thanks to Squarespace for supporting this episode. Easily create a beautiful website all by yourself, at Squarespace.com/cultcast. Use offer code CultCast at checkout to get 10 percent off your first purchase of a website or domain..

Apple sets ‘More in the Making’ event for Oct. 30

By

The new iPads and Macs that have been in so many rumors will apparently be unveiled in less than two weeks.
The new iPads and Macs that have been in so many rumors will apparently be unveiled in less than two weeks.
Photo: Apple

The next big Apple event everyone has been expecting just became official. Looks like new tablets, laptops and desktops could be unveiled October 30.

What makes this unusual is it won’t be at Apple headquarters in Cupertino, but at the Brooklyn Academy of Music.

Here’s what we can expect from next month’s Apple event (maybe)

By

Tim Cook
What will Tim Cook announce next month?
Photo: Apple

Apple could introduce three new iPhones, two new iPads and an entry-level MacBook at its September event, according to a new report based on supply chain info.

In addition to new details about the fall product lineup, the report also offers up a surprising prediction about Apple’s long-awaited AirPower wireless charger,

New hardware at Apple’s surprise education event? Catch our expectations on The CultCast

By

Apple Education Event invitation
Are we getting new Macs next week?
Photo: Apple

This week on The CultCast: Apple’s surprise education event could showcase new, cheaper hardware — we’ll fill you in. Plus: A huge upgrade may be coming to the screens of Apple products; why 2018’s iPhone X refresh could cost less than last year’s model; the Fortnite iOS version will totally blow your mind; and you won’t believe how much some Fortnite streamers are earning.

Our thanks to Squarespace for supporting this episode of our podcast. It’s simple to accept Apple Pay and sell your wares with your very own Squarespace.com website. Enter offer code “CultCast” at checkout to get 10% off any hosting plan.