| Cult of Mac

How to watch Apple’s ‘Wonderlust’ iPhone event


Apple’s “Wonderlust” event comes Tuesday, September 12.
Image: Arne Müseler/Wikimedia Commons/Apple

Wonderlust bug How can you watch the Apple iPhone event tomorrow? You can stream the event on YouTube, on the apple.com website or on your smart TV.

This week, Apple is expected to roll out the iPhone 15, the Apple Watch Series 9, an updated Apple Watch Ultra and potentially update the line of AirPods. It’s less likely we’ll see any new Macs or iPads at this event.

Here’s how you can watch it all live.

Apple sets ‘Wonderlust’ iPhone 15 event for September 12


Cropped version of the invitation to the Wonderlust special Apple Event, set for 10 a.m. Pacific on September 12, 2023.
Will Apple's "Wonderlust" event be wonderful?
Image: Apple
Wonderlust 2023

Apple sent out invites Tuesday to its annual September product launch event, which will happen September 12. The tagline is “Wonderlust,” so Apple is apparently hoping we’ll all be feeling both wonder and lust when it unveils the iPhone 15 series.

We’re also expecting to see the next generation of Apple Watch models.

5 ways to watch Apple’s WWDC23 keynote [Updated]


WWDC23 logo over aerial photo of Apple Park
Apple’s Worldwide Developer Conference once again takes place at Apple Park in Cupertino.
Photo: Arne Müseler/Wikimedia Commons/Apple

Apple’s WWDC keynote is the biggest event of the year, kicking off the annual cycle of software updates and changes to every single platform — iPhone, iPad, Mac, Apple Watch and Apple TV. Only a few people buy a new Apple product every year, but everyone has something to look forward to after WWDC. How can you watch it all unfold this Monday?

You can watch the live stream on the web on Apple’s website or on YouTube, inside the free Apple Developer app, on your smart TV, and for a select lucky few, in person — my tips on how to make the most of that and more are all below.

Get the TL;DR on 2023 MacBook Pro and Mac mini in this Apple video


Get the TL;DR on 2023 MacBook Pro and Mac mini in this Apple video
Laura Metz, the director of Mac Product Marketing, details the 2023 MacBook Pro in a product-launch video.
Screenshot: Apple

Those who prefer to get their Apple announcements via video don’t have to feel left out. Although the 2023 MacBook Pro and Mac mini didn’t get a big, glitzy press event, and were instead unveiled Tuesday via press release, Cupertino created a launch video much like the ones put out with previous products.

Watch as John Ternus, SVP for Hardware Engineering, plays host to announce the latest macOS notebook and desktop.

Apple plans to splash out gift cards during Black Friday shopping event


Apple is running a special shopping event for Black Friday.
Apple is running a special shopping event for Black Friday
Screenshot: Apple

Apple will bundle gift cards of up to $250 with the purchase of certain products during its special shopping event for Black Friday and Cyber Monday.

The deals on eligible Macs, iPhones, iPads, Apple Watches and AirPods will stay live for four days, starting on Friday, November 25.

How to watch the Apple ‘Take Note’ event that never happened


The highlight of the 2022 iPad Pro is the Apple M2 processor.
Pretend you're watching Apple's "Take Note" event with a video touting the M2 in the new iPad Pro.
Screenshot: Apple

The much-anticipated Apple October event never happened. Apple took the rare step of unveiling the latest iPads and Apple TV via underwhelming press releases. But the company apparently did preliminary work to hold an event that would have been called “Take Note,” and some of this is still available.

Most notably, there’s a glitzy 9-minute video preview for the 2022 iPad Pro and iPad 10, just like the ones for other products at previous such events.

What to expect at the Apple October product-launch event


What to expect at the Apple October product-launch event
New MacBook Pro models and moderately redesigned iPad Pro tablets will likely be the highlights of the Apple October 2022 event.

Apple isn’t ready to relax just because the September iPhone event is done. An Apple October event is almost certainly planned with new MacBooks and iPads. And maybe more.

Here’s everything we’re expecting to be on the agenda.

Apple’s ‘far out’ event invite hints at iPhone 14 features


Apple's 'far out' invite hints at iPhone 14 features
What does this say to you?
Image: Apple

People love to examine Apple’s event invites looking for hints of what will be unveiled. The starry invitation to the September 7 Far Out event that went out Wednesday might drop a clue to one or more long-rumored features finally coming to the iPhone 14.

And, of course, we’ve seen some deliberately silly suggestions for what the image and theme are hinting at.

Or the Apple logo made out of stars could be simply a cool-looking image. (There are new wallpapers for those who think so.)

How to see the AR Easter egg hidden in Apple’s September event invite


How to see the AR Easter egg hidden in Apple’s spring event invite
Have some augmented-reality fun with the invitation to the Apple fall event.
Photo: Ed Hardy/Cult of Mac

Concealed in Wednesday’s invite to the Apple early fall event is an augmented reality Easter egg. It’s not just cool – it might be a hint of what to expect.

The graphic for the September 7 “Far Out” event shows the Apple logo made of stars. The AR version is a 3D orb filled with stars floating in space.

Far out: Apple’s Sept. 7 iPhone event is on and in person


Far out: Apple’s Sept. 7 iPhone event is on and in person
The date's no surprise, but we weren't so sure about the "in person" part.
Image: Apple

Apple sent out invitations Wednesday to a “far out” event scheduled for September 7. There’s nothing in the invite to indicate what’s on the agenda, but this will almost certainly be the debut of the iPhone 14 lineup and Apple Watch Series 8.

Unlike such events for the past couple of years, members of the tech press are being invited to attend in person.

For details of what’s likely on the agenda, check out our rundown of everything Apple is expected to announce at the “Far Out” event.