iPhone ads appeal to young people, confuse their elders

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What you think of recent iPhone ads depends heavily on when you were born.
A new study finds that what you think of recent iPhone ads depends heavily on when you were born.
Photo: UserTesting

Apple’s latest TV ads are fast-paced and colorful. But a study by a market-research firm finds that Baby Boomers feel these ads aren’t aimed at them.

The analysts theorize this is because Apple isn’t trying to advertise the iPhone to anyone but young people.

New Apple Pay ad miraculously makes payments funny

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New ad makes Apple Pay in Messages easy and funny.
Warning messages from your landlord aren't always a joke, but a new ad for Apple Pay in Messages is.
Screenshot: Apple

Apple Pay isn’t just for trips to Starbucks. It can also be used to send or receive money from friends. Or your landlord, as shown in a humerous new ad.

Money can be transferred in a simple text using the Messages app. This works for sending and receiving the cash, after Apple Wallet has been properly set up.

Watch the new advertisement for Apple Pay in Messages now:

iPhone X goes to Carnaval in latest Apple ad

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iPhone X
The iPhone X is ready to party in Apple's new commercial.
Photo: Apple

Apple has come out with a colorful new ad for the iPhone X that shows off the device’s amazing selfie camera at one of the most craziest parties in the world: Carnaval in Brazil.

The new ad is part of Apple’s push to make more regional ads. Apple made a similar ad for Carnaval last year that focused on Portrait Mode on the iPhone 7 Plus.

Watch the fun new ad:

What’s a computer? Apple wants to know

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iPad Pro
Is the iPad Pro a true PC replacement?
Photo: Apple

The post-PC world is closer than we think, according to the latest Apple video ad that was published on the company’s YouTube today.

The whimsical new ad for the iPad Pro follows a young girl around town as she video chats with friends, takes photos, does homework, draws with Apple Pencil, reads comics and more all from her iPad Pro.

Check it out:

Apple starts a sticker fight in wacky new iPhone 7 ad

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How strong is your sticker game?
How strong is your sticker game?
Photo: Apple

Apple is in love with stickers in its latest ad for the iPhone 7 that touts the popularity of the new iMessage feature.

The wacky minute-long ad called “Sticker Fight” follows a group of teenagers as they attack older folks with a barrage of animated stickers in the real-world. Eventually an all-out war breaks out in a restaurant as diners pelt each other with colorful cartoons and other images.

Check it out:

iPhone 7 Plus’ stunning Portrait Mode is ready for its close-up

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Portrait Mode turns ordinary pics into extraordinary photos.
Portrait Mode turns ordinary pics into extraordinary photos.
Photo: Apple

Apple launched a new ad campaign this week with two new short spots that showcase the superior shooting skills of the iPhone 7 Plus’ new Portrait Mode.

Both of the new ads highlight how to use Portrait Mode to elevate your pictures of people or pets to an all-new level. The new feature is technically still in beta, but it looks like Apple thinks it’s ready for its close-up.

Apple’s new ad shows why iPad Pro is a great computer

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Is the iPad Pro a true PC replacement?
Is the iPad Pro a true PC replacement?
Photo: Apple

What’s a computer?

That’s the latest brain buster Apple is asking fans in its latest iPad Pro ad that showcases how the giant tablet can replace a PC thanks to its keyboard, touchscreen and Apple Pencil. The short new ad covers iPad Pro’s multitasking capabilities, too, with shots of Slide Over and picture-in-picture that reimagine what you can do on an iPad.

Check it out:

New ‘Shot on iPhone’ spots will make you antsy and nuts

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squirrel eating a peanut
Meet the star of Apple's new ad.
Photo: Apple

Apple’s “Shot on iPhone” ad campaign got a tiny dose of nature with the company’s two latest video ads that highlight the iPhone’s ability to capture amazing close-up macro videos.

The two new ads star a nut loving chipmunk and an ant on the prowl, and somehow manage to be incredibly captivating.

Watch them both below:

Apple’s Shot on iPhone ads get bold dash of color

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Shot on iPhone ads at a subway in Sydney.
Shot on iPhone ads at a subway in Sydney.
Photo: Apple

After going all in on football, Apple’s Shot on iPhone ad campaign is taking a new direction with a series of colorful new ads across the globe.

The new Shot on iPhone campaign called “Colors” has some of the most artsy billboards ever that focus on big bright colors. Only instead of featuring images from photographers around the world, the new ads highlight local photography shot near where the ads have been posted.

Take a look:

Stevie Wonder and Andra Daye sing ‘Someday at Christmas’ in Apple holiday ad

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Apple's holiday ad has got soul.
Apple's holiday ad has got soul.
Photo: Apple

Apple has released its first major Christmas ad for the holidays that doesn’t show many Apple products, but instead features soul pioneer’s Stevie Wonder and Andre Daye singing Wonder’s 1967 holiday classic ‘Someday at Christmas’.

Along with Wonder and Daye, the ad includes shots of a family getting ready for Christmas, exchanging gifts, and decorating the tree. There are a few glimpses of the Apple Watch and a MacBook, but the focus is on Christmas, and ends with a simple “Love, Apple” note at the end.

Check out the ad below: