Apple woos new generation of storytellers with anime ad for Japan

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anime
"Hey Siri, WTF are they saying?"
Photo: Apple

Apple created a special new ad for customers in Japan that highlights the different ways the Mac has been showcased on some of the most popular anime shows in the country.

Cut together with scenes from shows like Mr. Osomatsu, NEW GAME!!, your name., Weathering with You and more, the brilliant ad encourages anime fans to embrace their creativity and create a new generation of anime stories.

You’ve never seen an Apple ad like this:

iPhone 11 Pro romps through Saudi Arabia in dirty new Apple ad

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shotoniphone
Dune bashing never looked so beautiful.
Photo: Apple

Apple hit the gorgeous deserts of Saudi Arabia for its newest commercial which is hands down the dirtiest ‘Shot on iPhone’ ad we’ve ever seen.

The minute-long ad follows a group of Saudi ATV riders as they push themselves, their vehicles and the iPhone 11 Pro camera to the absolute limit. It’s pretty much the exact opposite of the wintery Shot on iPhone ad Apple put out last week and will have you ready to hit some warmer weather.

Strap in for a wild ride:

New Shot on iPhone ads go behind the scenes with your favorite musicians

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Florence and the Machine
Apple pulled back the curtain in its latest ads.
Photo: Apple

Apple hit the road with some of the most popular bands touring the world for its latest round of ‘Shot on iPhone’ ads.

The new one minute spots offer an intimate look at what goes on backstage before Florence and the Machine, FKA Twigs and Kamasi Washington make their appearances at concerts in Colorado, New York and London. Each of the three ads were shot by a different director giving them a unique feel.

Watch all three right here:

iPhone ads appeal to young people, confuse their elders

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What you think of recent iPhone ads depends heavily on when you were born.
A new study finds that what you think of recent iPhone ads depends heavily on when you were born.
Photo: UserTesting

Apple’s latest TV ads are fast-paced and colorful. But a study by a market-research firm finds that Baby Boomers feel these ads aren’t aimed at them.

The analysts theorize this is because Apple isn’t trying to advertise the iPhone to anyone but young people.

New Apple Pay ad miraculously makes payments funny

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New ad makes Apple Pay in Messages easy and funny.
Warning messages from your landlord aren't always a joke, but a new ad for Apple Pay in Messages is.
Screenshot: Apple

Apple Pay isn’t just for trips to Starbucks. It can also be used to send or receive money from friends. Or your landlord, as shown in a humerous new ad.

Money can be transferred in a simple text using the Messages app. This works for sending and receiving the cash, after Apple Wallet has been properly set up.

Watch the new advertisement for Apple Pay in Messages now:

iPhone X goes to Carnaval in latest Apple ad

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iPhone X
The iPhone X is ready to party in Apple's new commercial.
Photo: Apple

Apple has come out with a colorful new ad for the iPhone X that shows off the device’s amazing selfie camera at one of the most craziest parties in the world: Carnaval in Brazil.

The new ad is part of Apple’s push to make more regional ads. Apple made a similar ad for Carnaval last year that focused on Portrait Mode on the iPhone 7 Plus.

Watch the fun new ad:

What’s a computer? Apple wants to know

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iPad Pro
Is the iPad Pro a true PC replacement?
Photo: Apple

The post-PC world is closer than we think, according to the latest Apple video ad that was published on the company’s YouTube today.

The whimsical new ad for the iPad Pro follows a young girl around town as she video chats with friends, takes photos, does homework, draws with Apple Pencil, reads comics and more all from her iPad Pro.

Check it out:

Apple starts a sticker fight in wacky new iPhone 7 ad

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How strong is your sticker game?
How strong is your sticker game?
Photo: Apple

Apple is in love with stickers in its latest ad for the iPhone 7 that touts the popularity of the new iMessage feature.

The wacky minute-long ad called “Sticker Fight” follows a group of teenagers as they attack older folks with a barrage of animated stickers in the real-world. Eventually an all-out war breaks out in a restaurant as diners pelt each other with colorful cartoons and other images.

Check it out:

iPhone 7 Plus’ stunning Portrait Mode is ready for its close-up

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Portrait Mode turns ordinary pics into extraordinary photos.
Portrait Mode turns ordinary pics into extraordinary photos.
Photo: Apple

Apple launched a new ad campaign this week with two new short spots that showcase the superior shooting skills of the iPhone 7 Plus’ new Portrait Mode.

Both of the new ads highlight how to use Portrait Mode to elevate your pictures of people or pets to an all-new level. The new feature is technically still in beta, but it looks like Apple thinks it’s ready for its close-up.

Apple’s new ad shows why iPad Pro is a great computer

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Is the iPad Pro a true PC replacement?
Is the iPad Pro a true PC replacement?
Photo: Apple

What’s a computer?

That’s the latest brain buster Apple is asking fans in its latest iPad Pro ad that showcases how the giant tablet can replace a PC thanks to its keyboard, touchscreen and Apple Pencil. The short new ad covers iPad Pro’s multitasking capabilities, too, with shots of Slide Over and picture-in-picture that reimagine what you can do on an iPad.

Check it out: