Apple has come out with a colorful new ad for the iPhone X that shows off the device’s amazing selfie camera at one of the most craziest parties in the world: Carnaval in Brazil.
The new ad is part of Apple’s push to make more regional ads. Apple made a similar ad for Carnaval last year that focused on Portrait Mode on the iPhone 7 Plus.
Watch the fun new ad:
Along with the Carnaval ad, Apple is also starting a new billboard ad campaign highlighting Shot on iPhone photos that use the Portrait Lightning mode on the iPhone X. Apple is bringing in some big names for the campaign too. NHL all-star Steven Stamkos tweeted a picture of himself in front of his portrait for Apple’s ads.
— Steven Stamkos (@RealStamkos91) January 27, 2018