After spending upward of $1 billion creating original TV shows, Apple apparently plans to give them away for free. That would certainly be a bold move as Apple muscles into original video production, but it might be the craziest idea ever.
Here are three reasons why it’s a smart strategy — and three more why it could backfire.
It’s not yet clear how much veracity there is to the recent Bloomberg report claiming that companies, including Apple and Amazon, were sold data servers compromised by Chinese spies. However, a bipartisan pair of U.S. senators want answers from the manufacturer in question.
In a letter addressed to motherboard supplier Supermicro, senators Marco Rubio and Richard Blumenthal request the answers to eight queries. Here’s what they want to know:
Do you trust Facebook to put a camera and microphone in your living room? If not, you’ll want to avoid Portal, its new smart displays focused on video chat.
Portal and Portal Plus make it easy to keep in touch with friends and family when you can’t see them face-to-face in real life. They can also play music, stream video, and do anything Amazon Alexa can do.
Tim Cook fought harder than any other Apple employee to make sure Donald Trump didn’t become president.
A study of all the political donations made by Apple employees found that Tim Cook contributed more than any other employee to Hillary Clinton’s 2016 election campaign with a $236,100 payment to the Hillary Victory Fund fundraising committee. Tim’s favoritism towards Democrats isn’t surprising, and the study found that an overwhelming majority of Apple employees are following his lead.
Despite Apple’s denials, it’s “highly plausible” that secret spy chips could have been planted on the company’s servers, said a former Apple hardware engineer.
Anna-Katrina Shedletsky, who spent nearly six years at Apple helping build several generations of iPod, iPhone and Apple Watch, said spy chips could have been slipped into the design of servers used for Apple’s iCloud services, as alleged in a Bloomberg Businessweek story.
“With my knowledge of hardware design, it’s entirely plausible to me,” she said. “It’s very highly plausible to me, and that’s scary if you think about it.”
Update: Apple and Amazon both issued lengthy statements Thursday concerning the Chinese spy chip allegations. We updated this post to include those statements.
Apple denies that Chinese spy chips infiltrated its iCloud server hardware after claims that motherboards used by Apple, Amazon and dozens of other tech companies contained microchips used for surveillance purposes.
Cupertino insists the story is “wrong and misinformed.” Apple also says Chinese spying had nothing to do with the company’s decision to cut ties with a supplier.
Apple has topped Interbrand’s annual list of the Best Global Brands for the sixth consecutive year.
The iPhone-maker, which has seen its brand value increase 16 percent this year, ranked highly in consistency, engagement, and differentiation. It is followed by Google, while Amazon has quickly climbed into third place after its brand value increased an impressive 56 percent.
Tim Cook went on the offensive toward competing companies like Amazon and Google in a new interview tonight on privacy.
Appearing on Vice News Tonight on HBO, the Apple CEO was asked if his company’s stance on privacy is stopping Siri from becoming more competitive with Alexa. Cook pushed back saying any company that says it needs all your data to make its service better is telling you a “bunch of bunk.”