Amazon Prime Day 2019 runs for 48 hours, promises to be best yet

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Prime-Day-2018
More than 1 million products will be on sale.
Photo: Amazon

Amazon just confirmed the details of Prime Day 2019 — and it sounds like it’s going to be a corker.

This year’s event will run for a full 48 hours, making it the longest Prime Day so far. It also promises to be the best yet, with big discounts to be had on more than 1 million products across almost every category.

Kindle Oasis 3 makes reading at night more comfortable

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Amazon kindle oasis bath
You could achieve the same effect with a nicotine-stained ziplock bag.
Photo: Amazon

One new feature in the upcoming Kindle Oasis will make a huge difference to many people. The new model adds a Night Shift-style display capable of shifting color to match the warmer light of evening.

Other than that, the new Kindle Oasis is almost exactly the same as the current model. But this great new addition means no more cold blue pages when you’re reading in bed at night.

Amazon beats Apple and Google to be named most valuable brand

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Amazon Music
Unlimited potential? Yep, that seems to sum it up!
Photo: Amazon

Amazon has overtaken Apple in terms of market cap, and now it’s overtaken it in terms of brand value as well.

At least, that’s according to Kantar’s latest BrandZ list of the world’s most valuable brands — which shows an amazing leap ahead by Jeff Bezos’s retail titan.

Subscription services help push Microsoft into vaunted $1 trillion club

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Microsoft Office
Office subscriptions have been a massive boost for Microsoft.
Photo: Microsoft

Apple’s old frenemy Microsoft officially joined the $1 trillion club yesterday, taking its place alongside Apple and Amazon as public companies which have passed the $1 trillion market cap.

While its closing price brought it back down to $990 billion, it still finished the day ahead of Apple $968 billion. This came after Microsoft reported that revenue grew 14% in the last quarter.

Amazon could one-up Apple Music with new high-fidelity music tier

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Amazon Music
Amazon already has its own standard music streaming service.
Photo: Amazon

Amazon is reportedly in talks with some of the world’s largest music rights holders to launch a high-fidelity streaming service, costing around $15 per month.

Rumored to launch by the end of 2019, the service would offer a superior bit rate than many rivals. “It’s a better bit rate, better than CD quality,” a source told Music Business Worldwide. “Amazon is working on it as we speak: they’re currently scoping out how much catalog they can get from everyone and how they’ll ingest it.”

Apple actually reducing dependence on Amazon cloud services

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This isn't actually Apple's data center, but it's close.
Apple is increasingly using its own data centers, rather than outsourcing iCloud storage to rival companies.
Photo: Pexels

Although a recent report indicated that Apple is spending about $30 million a month for Amazon’s cloud services, new information indicates that’s a considerable reduction from the past.

This is a result of Apple’s growing collection of data centers around the world.