Phil Schiller says all of Face ID’s competitors ‘stink’

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Phil Schiller answers some of our biggest questions about Apple products.
Phil Schiller says iPhone X will dictate the direction of smartphones for the next decade.
Photo: Apple

Apple marketing guru Phil Schiller has heard the haters saying the iPhone X wasn’t the first smartphone to get facial recognition. But according to Schiller, that doesn’t matter at all.

“They all stink,” says Schiller in a new interview discussing Apple’s new facial recognition feature. The wide-ranging interview touches on everything from AirPods to virtual reality, but what sets Face ID apart is what got Schiller the most excited.

Enter to win a dream Apple setup worth $3,000 [Deals]

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Tim Ferriss Apple dream setup giveaway
Supercharge your life with the Tim Ferriss Tribe of Mentors Dream Setup giveaway.
Photo: Cult of Mac Deals

The New York Times best-selling author Tim Ferriss is widely regarded as one of today’s leading productivity gurus. His latest book, Tribe of Mentors: Short Life Advice From the Best in the World, just dropped, and it’s full of great pointers for people looking to make the most out of their time and energy. To mark the book’s release, we’re sharing this giveaway of top-shelf Apple tech.

There are three chances to win, and entry is free. Read on for details on the three awesome bundles of Apple gear you could win.

Best wireless earbuds for iPhone and iPad

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wireless earbuds
Wireless earbuds sometimes come with wires.
Photo: Beats by Dre

Wired earbuds still sound better than similarly priced wireless earbuds, plus they don’t usually require charging. But the wires are a big enough pain that going wireless is a one-way trip. Never again will you have to untangle your earbuds to listen to a podcast in bed. You won’t have to put up with rustling cables as you walk, or suffer having earbuds ripped out when the wire catches on your hand.

But not all wireless earbuds are worth the switch. And there are also several big differences in style and function that you should consider. Here, then, is your guide to the best wireless earbuds around.

The best iPhone accessories

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iPhone accessories
Accessories can make your iPhone easier to use.
Photo: Twelve South

The iPhone comes in such a simple form that you could think of it as the core brain of a larger system. If you need to go underwater, you can get a case for that. If you want to turn it into a satnav for your bike or stroller, you can do that, too (see below).

The iPhone accessory market is huge, and there is a gadget or gizmo for almost anything. Here are some of our favorite iPhone accessories, for the new iPhone X as well as for older iPhones.

Best Apple Watch accessories for smartwatch fans [2017 Gift Guide]

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Apple Watch gift guide
Great gift ideas for any Apple Watch wearer.
Photo: Ste Smith/Cult of Mac

2017 Gift Guide bugTreat the Apple Watch lover in your life to some sweet gifts this holiday season.

Cult of Mac can help you pick out the finest accessories money can buy for Apple Watch fanatics. We have everything from swanky straps to chic charging stands in our best Apple Watch accessories roundup.

AirPods are the key to romance in Apple’s holiday ad

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Apple
Apple wants you to give the gift of music this holiday season.
Photo: Apple

The first big Apple ad of the holiday season is here just in time for Thanksgiving.

Apple published its holiday ad “Sway” to Youtube today. The whimsical ad features a winter holiday cityscape that transforms into something magical as a couple dance through it. Of course, they’re rocking AirPods and the iPhone X the entire time.

Check it out:

7 biggest takeaways from Apple’s record Q4 earnings

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Will Apple reach its own targets for Q2?
AAPL shares are on the rise.
Photo: Ste Smith/Cult of Mac

Apple surprised investors with its best Q4 earnings report ever today. The outrageous numbers dispelled doubts about the iPhone-maker’s strategy — and pushed Apple closer to becoming the world’s first trillion-dollar company.

With the launch of the iPhone X just hours away, Apple CEO Tim Cook had a lot to be happy about during the earnings call with investors. Analysts quizzed Cook and Apple CFO Luca Maestri on everything from iPhone 8 sales to how Apple plans to monetize its augmented reality efforts.

Here’s what we found out: