Apple has a long history of naming its new versions of the OS X operating system after successively larger cats, but after eleven years of this, Cupertino’s got a problem on their hands: they’ve pretty much run out of big Earth cats.
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Aurasma marketing boss Tamara Roukaerts fights Lion-O. Cheetara won
BARCELONA, MOBILE WORLD CONGRESS 2012 — When I first spotted the Aurasma booth, I thought it was yet another annoying app to serve ads on top of the real world, using augmented reality. And it actually is. Only before I could walk away, I got caught by the enthusiastic marketing folks and found out that the app is actually very cool indeed.
Aurasma is a kind of cross between augmented reality and Instagram. It works like this: You point the app at anything: a painting, a product package, a building, and Aurasma will remember it. You then pick a video or photo or a 3-D rendering to show up over that real-world scene whenever you point your iPhone’s camera at it again.