All items tagged with "Taco Bell"

Speed is the secret sauce in Taco Bell’s tasty new app

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Photo: Alex Heath/ Cult of Mac

It’s not like bagging a burrito at Taco Bell takes a long time, but the fast-food chain’s hot new mobile app makes ordering unbelievably fast and frictionless.

The app promises that you’ll be able to order anything off the menu, pay for it, and have it prepared for you when you arrive. Not quite revolutionary, but a deliberate stab at modernizing the drive-thru experience. Order from your iPhone, and you get to skip the line.

It’s not every day that I get to write about Taco Bell, so I jumped at the opportunity to give it a test drive. Here’s my experience with the Taco Bell app from start to finish:

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YO! Taco Bell’s new iPhone app is the future of fast food

Photo: Taco Bell

Photo: Taco Bell

What if you could skip the late-night line at Taco Bell by ordering from your phone? It would be Doritos Locos heaven.

Taco Bell is trying to reinvent the drive-through with a new mobile app released today for iOS and Android. The entire Taco Bell menu is available inside the app, with all the customization options you can get in-person (and some app-exclusive food items coming in the future). Most importantly, you can place orders from anywhere and have them ready when you arrive.

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What the cluck? 15 weird mascots dying for a Subservient Chicken-style reboot

Nothing sells like a sequel.

A decade after Burger King choked out Subservient Chicken, the bizarre fast food mascot is poised for a comeback. The wacky dude in a chicken suit, who magically submitted to the Internet’s commands in one of the weirdest and most successful viral-marketing campaigns ever, will return with a clucking vengeance Wednesday with a short film “chronicling the rise and fall of internet celebrities,” according to Advertising Age.

In some ways, it’s perfect timing: Sequels and viral magic have become staples of marketing and pop culture. But can the burger chain recapture the glory of its 2004 campaign, which racked up more than a billion views with its camgirl-inspired creepiness? While we’re waiting to find out, here are 15 bizarre brand mascots that demand a reboot.