Apple is still the most environmentally friendly tech company in the world

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Tim Cook isn't hiding his school report so his parents don't see it!
Photo: Greenpeace

It feels like another lifetime when Apple was scoring dead last on Greenpeace’s report on environmentally friendly data centers and the greenest Apple got was putting out an iMac G3 in “lime” or “sage” colors.

Like a one-time rebel who now sits up front in class, today’s Apple is one of the most sustainable and eco-friendly tech companies around — and Greenpeace’s latest clean energy index has the stats to prove it!

Greenpeace thinks everyone should be more like Apple

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Apple is spreading its green initiative to China. Photo: Apple
Apple has been praised by Greenpeace for its proactive role in leading the sustainability drive. Samsung? Not so much.

Considering that just a few short years ago Apple was scoring dead last on Greenpeace’s report on green-friendly data centres, the company has made amazing strides in order to turn around its reputation.

In a new September report from Greenpeace, entitled “Green Gadgets: Designing the Future,” the global environmental organization says that Apple is doing more than any other manufacturer to reduce the damage it does to the environment. The report notes that Apple has kept its promise to eliminate use of hazardous materials including Polyvinylchloride (PVC) and Brominated flame retardants (BFRs) in its products.

Apple buys 100 acres of land for new $55m solar farm

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Photo: Chandra Marsono
Photo: Chandra Marsono

The city of Claremont, North Carolina, has approved a new development that will allow Apple to build a new sustainable solar farm.

With an initial investment of $55 million, Apple’s latest solar farm will be a massive, 100-acre, 17.5-megawatt project, likely to take five years to complete.

Apple Stores will soon run on 100% renewable energy

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Apple's VP of Environmental Initiatives recently laid out the company's plans for its next eco-friendly moves.
Apple's VP of Environmental Initiatives recently laid out the company's plans for its next eco-friendly moves.

Hearing an Apple executive talk about their work in a relaxed setting is pretty unusual stuff, but that’s what happened earlier this week when Lisa Jackson, Apple’s VP of Environmental Initiatives, spoke as part of Fortune’s Brainstorm Green conference.

The 16-minute conversation, with Fortune Senior Editor (and former Apple author) Adam Lashinsky, touches on various topics related to Apple’s desire to go green — including some potentially revolutionary plans for its 400+ chain of retail stores.

Apple makes another environmental hire in quest for renewable energy

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Apple is spreading its green initiative to China. Photo: Apple
Apple is spreading its green initiative to China. Photo: Apple

Apple has made another interesting hire in the form of Bobby Hollis, a former vice president of NV Energy who will serve as the company’s new Senior Renewable Energy Manager.

The appointment took place earlier this year, while Hollis took his post back in April.

At NV Energy in Nevada, Hollis worked as the Vice President of Renewable Energy and Origination. He also served on the board of the Solar Electric Power Association, and was recently named one of Las Vegas’s 40 Under Forty business leaders.

85% Of Apple’s Power Comes From Green Energy Sources [Report]

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green-apple-logo

Apple is the fourth greenest tech/telecoms company — generating  85 percent of its power through green power sources — according to a new list published by the US Environmental Protection Agency (EPA).

The recently published report compares the amount of power used by America’s top technology and telecom firms with the percentage that comes from renewable “green” resources, such as wind, solar, bio-gas and other options.