Greenpeace thinks everyone should be more like Apple

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Apple is spreading its green initiative to China. Photo: Apple
Apple has been praised by Greenpeace for its proactive role in leading the sustainability drive. Samsung? Not so much.

Considering that just a few short years ago Apple was scoring dead last on Greenpeace’s report on green-friendly data centres, the company has made amazing strides in order to turn around its reputation.

In a new September report from Greenpeace, entitled “Green Gadgets: Designing the Future,” the global environmental organization says that Apple is doing more than any other manufacturer to reduce the damage it does to the environment. The report notes that Apple has kept its promise to eliminate use of hazardous materials including Polyvinylchloride (PVC) and Brominated flame retardants (BFRs) in its products.

Apple Stores will soon run on 100% renewable energy

Apple's VP of Environmental Initiatives recently laid out the company's plans for its next eco-friendly moves.
Apple's VP of Environmental Initiatives recently laid out the company's plans for its next eco-friendly moves.

Hearing an Apple executive talk about their work in a relaxed setting is pretty unusual stuff, but that’s what happened earlier this week when Lisa Jackson, Apple’s VP of Environmental Initiatives, spoke as part of Fortune’s Brainstorm Green conference.

The 16-minute conversation, with Fortune Senior Editor (and former Apple author) Adam Lashinsky, touches on various topics related to Apple’s desire to go green — including some potentially revolutionary plans for its 400+ chain of retail stores.

Apple makes another environmental hire in quest for renewable energy

Apple is spreading its green initiative to China. Photo: Apple
Apple is spreading its green initiative to China. Photo: Apple

Apple has made another interesting hire in the form of Bobby Hollis, a former vice president of NV Energy who will serve as the company’s new Senior Renewable Energy Manager.

The appointment took place earlier this year, while Hollis took his post back in April.

At NV Energy in Nevada, Hollis worked as the Vice President of Renewable Energy and Origination. He also served on the board of the Solar Electric Power Association, and was recently named one of Las Vegas’s 40 Under Forty business leaders.