Apple TV manages to grab most of the spotlight for streaming set-top boxes, but when it comes time to actually view content, Americans are using Roku far more frequently than Apple’s little hobby.
A new study from Parks Associates found that while the Apple TV is used by 24% of U.S. consumers with a streaming video device, Roku has managed to best that with a 37% usage rate among households with such devices.
Whenever the Apple HDTV comes out, it’s going to need an array of slick media content partnerships to get off the ground. That’s one reason why Tim Cook might have been hobnobbing with Hollywood executives at a recent media conference, but these deals are tricky to strike, and take time.
According to analysts, that’s why the Apple HDTV might not launch until 2014… and when it does, it will be a U.S.-only launch.