Still Dreaming About An Apple TV Set? Former Exec Says It’s Not Happening

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Still fantasizing about replacing your aging plasma with a new Apple television? According to recent speculation, the Cupertino company is going to announce the revolutionary new set any day now. But according to former Apple executive and current Apple watcher Jean-Louis Gassee, we’re kidding ourselves.

Gassee says that the rumors surrounding the device are nothing but an “enduring fantasy,” and that the only thing Apple will release that’s close to a television is a new Apple TV set-top box.

Analyst: There’s Little Possibility That The Apple HDTV Will Launch Any Time Soon

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Until Apple can get the cable companies to play ball, its TV set will remain a rumor.
Until Apple can get the cable companies to play ball, its TV set will remain a rumor.

While we’re almost certain Apple is working on its own television set, when it will launch is a complete mystery. Initially it seemed the set could make its debut before the end of 2012, and then reports pushed the release date back until 2013. Now according to a new analyst report, it’s unlikely won’t be adding an Apple HDTV to your credit card bill any time soon.

Why? Apple’s senior vice president of internet software and services Eddy Cue has reportedly indicated to analysts that there’s still a lot of work to be done with content providers.

New Apple Patent Reveals Upcoming Apple TV Set Could Have DVR Capabilities

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Apple is expected to revolutionize television with a set of its own later this year, and while we’re all expecting the device to feature Siri, there’s very little else we know about it. But according to a relatively new Apple patent, credited to Steve Jobs, it may also feature digital video recording capabilities that allow you to save your favorite shows for viewing at a later date.