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The iPad Is Changing How We View And Respond To Ads

The iPad Is Changing How We View And Respond To Ads

iPad user responses to search ads is changing how companies spend ad dollars.

Studies released earlier this year strongly indicated that the iPad is one of the most effective online advertising vehicles out there. iPad users are more likely to respond to ads than users of most other devices and more likely to  purchase or research a product after seeing an ad on their device.

A new study confirms this trend and raises the possibility that the iPad may be subtly reshaping the online advertising industry.

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