The NPD Group: Android And iPhone Accounted For Over 90% Of All Q4 Smartphone Sales

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A study by The NPD Group, a leading market research company, provided us with some interesting Q4 statistics. On the obvious side of things, the number of smartphones sold in Q4 were up, with Android and iPhone accounting for over 90% of those sales. While you probably didn’t need a study to tell you that iOS and Android lead the smartphone market, I bet you weren’t aware that Android was actually a favorite among first time buyers.