Just six months after announcing that developers must stop accessing a device’s unique device identifier (UDID) within their iOS apps, Apple put its rule into practice last week amid increasing privacy concerns surrounding mobile apps. Any app submitted for App Store approval will soon be rejected if its attempts to access a UDID, and developers need an alternative.
That alternative could come from AppRedeem, a mobile advertising platform for app discovery, branding and monetization, which has developed a system called Organizational Specific Device Identifier, or “ODID,” already being used by Groupon.
I tend to travel a fair bit, and when I’m not flopping down on friends’ couches (which happens more than I should probably admit — thanks guys), I often turn to Bill Shatner’s pugnacious figure and punch it, firing up the Priceline app to find a killer deal. And now that it’s a universal app, it’s even better on the iPad.