Apple has come a long way since the 1970s. While the Mac was seen for years as a niche product that would never appeal to a mass audience, Apple has just been declared the third largest PC vendor in the US.
Apple went from fifth place to third this business quarter with a 10.7% stake in the US PC market.
As Apple prepares to show off the next big upgrade of OS X, here’s news that its Mac hardware has cracked 10% PC market share for the first time since the early 1990s.
According to market research firm Gartner, Apple had 10.4% of U.S. PC shipments in Q3, making it the fourth largest computer maker in the U.S.
Gartner didn’t even count iPads, which are a runaway hit. But they had an effect on other PC makers’ numbers. Gartner said Q3 was weak, especially in the U.S., thanks in big part to the iPad.
“Media tablet hype around devices such as the iPad has also affected consumer notebook growth by delaying some PC purchases, especially in the U.S. consumer market. Media tablets don’t replace primary PCs, but they affect PC purchases in many ways,” said Mikako Kitagawa, principal analyst at Gartner, in a statement. “At this stage, hype around media tablets has led consumers and the channels to take a ‘wait and see’ approach to buying a new device.”